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市场调查报告书
商品编码
1599867

以定位为基础的广告的全球市场:产业分析·规模·占有率·成长·趋势·预测 (2024-2031年)

Location-based Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 183 Pages | 商品交期: 2-5个工作天内

价格
简介目录

主要的洞察

  • 基于位置的广告市场规模（2024 年）：1,076.1 亿美元
  • 市场规模预测（2031 年）：2,832.8 亿美元
  • 全球市场成长率（2024-2031 年）：复合年增长率 14.8%

市场推动因素：

全球定位广告市场受到多个关键因素的推动，包括智慧型手机普及率的提高、定位服务 (LBS) 的兴起以及地理定位技术的进步。行动应用程式的激增以及智慧型手机上 GPS 追踪的日益使用，为广告商创造了巨大的机会，可以根据消费者的即时位置提供相关优惠。此外，消费者对个人化广告的偏好不断增加，以及人工智慧和机器学习 (ML) 技术的整合也使得基于位置的广告活动更加有效。随着企业寻找更精确定位潜在客户的方法，基于位置的广告已成为提高转换率和投资报酬率 (ROI) 的重要工具。

市场阻碍因素：

儘管成长前景广阔，但基于位置的广告市场仍面临隐私问题和监管合规挑战。消费者对资料隐私问题的认识不断提高，导致对位置追踪的审查更加严格，一些国家颁布了更严格的隐私法来保护个人资料。欧洲的 GDPR 和其他地区的类似法律为参与定位广告的公司带来了合规挑战。此外，消费者出于隐私考虑而不愿共享位置资讯也可能阻碍基于位置的广告的采用并影响市场潜力。

市场机会：

由于技术创新和不断变化的消费者偏好，基于位置的广告市场提供了巨大的成长机会。将扩增实境 (AR) 和虚拟实境 (VR) 与基于位置的广告相结合有望提供身临其境的互动体验，并彻底改变企业与消费者互动的方式。此外，智慧城市的发展和物联网设备使用的增加为广告商瞄准城市环境中的消费者创造了新的途径。随着5G网路的扩展，即时位置追踪和个人化广告将变得更加准确和及时，使基于位置的活动更加有效。企业可以透过投资尖端技术并利用数据分析来优化其广告策略来利用这些机会。

本报告提供全球以定位为基础的广告的市场调查，提供市场定义和概要，推动市场要素·阻碍因素，各种趋势，市场机会，课题，市场规模 (金额·部分数量) 的转变·预测，各种区分·地区/各主要国家的详细分析，竞争环境，主要企业简介等资讯。

目录

第1章 摘要整理

第2章 市场概要

  • 市场范围和定义
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
    • 主要趋势
  • 宏观经济要素
    • 全球GDP成长预测
    • 数位基础设施投资
    • 电子商务的普及
    • 通讯业的展望
    • 运输和行动的展望
  • COVID-19影响分析
  • 预测要素:重要性及影响

第3章 附加价值的洞察

  • 法规情形
  • 价值链分析
  • 大环境分析
  • 波特的五力分析

第4章 价格趋势分析

  • 主要的焦点
  • 对以定位为基础的广告的价格带来影响的主要原因
  • 价格分析

第5章 全球以定位为基础的广告市场展望:转变·预测

  • 全球以定位为基础的广告市场展望:各类型
    • 市场规模的转变
    • 市场规模的预测
  • 市场魅力分析:类型
  • 全球以定位为基础的广告市场展望:各广告类型
    • 市场规模的转变
    • 市场规模的预测
  • 市场魅力分析:各广告类型
  • 全球以定位为基础的广告市场展望:各产业
    • 市场规模的转变
    • 市场规模的预测
  • 市场魅力分析:各产业

第6章 全球以定位为基础的广告市场展望:各地区

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的预测
    • 北美
    • 欧洲
    • 东亚
    • 南亚·大洋洲
    • 南美
    • 中东·非洲
  • 市场魅力分析:地区

第7章 北美的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
    • 各国
    • 各类型
    • 各广告类型
    • 各产业
  • 市场规模的分析·预测:各国
    • 美国
    • 加拿大
  • 市场规模的分析·预测:各类型
    • 地理围栏
    • jiotagetingu
    • 信标
    • 其他
  • 市场规模的分析·预测:各广告类型
    • 推动广告
    • 拉动广告
  • 市场规模的分析·预测:各产业
    • 零售·电子商务
    • 媒体·娱乐
    • BFSI
    • 教育
    • 运输·物流
    • 医疗保健
    • 食品·饮料
    • 汽车
    • 其他
  • 市场魅力分析

第8章 欧洲的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的分析·预测:各国
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 土耳其
    • 其他
  • 市场规模的分析·预测:各类型
  • 市场规模的分析·预测:各广告类型
  • 市场规模的分析·预测:各产业
  • 市场魅力分析

第9章 东亚的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的分析·预测:各国
    • 中国
    • 日本
    • 韩国
  • 市场规模的分析·预测:各类型
  • 市场规模的分析·预测:各广告类型
  • 市场规模的分析·预测:各产业
  • 市场魅力分析

第10章 南亚·大洋洲的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的分析·预测:各国
    • 印度
    • 东南亚
    • 澳洲
    • 其他
  • 市场规模的分析·预测:各类型
  • 市场规模的分析·预测:各广告类型
  • 市场规模的分析·预测:各产业
  • 市场魅力分析

第11章 南美的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的分析·预测:各国
    • 巴西
    • 墨西哥
    • 其他
  • 市场规模的分析·预测:各类型
  • 市场规模的分析·预测:各广告类型
  • 市场规模的分析·预测:各产业
  • 市场魅力分析

第12章 中东·非洲的以定位为基础的广告市场展望:转变·预测

  • 主要的焦点
  • 市场规模的转变
  • 市场规模的分析·预测:各国
    • GCC各国
    • 埃及
    • 南非
    • 北非
    • 其他
  • 市场规模的分析·预测:各类型
  • 市场规模的分析·预测:各广告类型
  • 市场规模的分析·预测:各产业
  • 市场魅力分析

第13章 竞争情形

  • 市场占有率分析
  • 市场结构
  • 企业简介 (详细内容:概要，财务，策略，最近的趋势)
    • Google LLC
    • Apple Inc.
    • GroundTruth
    • Meta Platforms, Inc.
    • IBM
    • Verve Group
    • InMarket
    • ThinkNear
    • Yelp
    • HERE Technologies
    • PlaceIQ
    • Reveal Mobile

第14章 附录

简介目录
Product Code: PMRREP34913

Persistence Market Research has recently released a comprehensive report on the worldwide market for location-based advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global location-based advertising market from 2024 to 2031.

Key Insights:

  • Location-based Advertising Market Size (2024E): US$ 107.61 Bn
  • Projected Market Value (2031F): US$ 283.28 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 14.8%

Location-based Advertising Market - Report Scope:

Location-based advertising is a form of targeted advertising that leverages a consumer's geographical location to deliver customized and relevant content through mobile devices, digital signage, or other location-sensitive platforms. The growth of location-based advertising is driven by advancements in mobile technology, GPS tracking, and data analytics, allowing advertisers to deliver more personalized and efficient campaigns. This market serves a variety of industries, including retail, entertainment, travel, and hospitality, enabling businesses to enhance customer engagement and drive sales through location-targeted ads.

Market Growth Drivers:

The global location-based advertising market is propelled by several key factors, including the increasing adoption of smartphones, the rise of location-based services (LBS), and advancements in geolocation technologies. The proliferation of mobile applications and the increasing use of GPS tracking in smartphones have created significant opportunities for advertisers to reach consumers with relevant offers based on their real-time location. Furthermore, the growing consumer preference for personalized advertising and the integration of artificial intelligence (AI) and machine learning (ML) technologies are further boosting the effectiveness of location-based advertising campaigns. As businesses seek more precise ways to target potential customers, location-based advertising has emerged as a crucial tool for driving higher conversion rates and improving return on investment (ROI).

Market Restraints:

Despite promising growth prospects, the location-based advertising market faces challenges related to privacy concerns and regulatory compliance. Increasing consumer awareness regarding data privacy issues has led to heightened scrutiny of location tracking practices, with several countries enacting stricter privacy laws to protect personal data. The implementation of regulations such as the General Data Protection Regulation (GDPR) in Europe and similar laws in other regions has created compliance challenges for companies involved in location-based advertising. Additionally, consumers' reluctance to share their location data due to privacy concerns may hinder the widespread adoption of location-based advertising, affecting its market potential.

Market Opportunities:

The location-based advertising market presents significant growth opportunities driven by innovations in technology and evolving consumer preferences. The integration of augmented reality (AR) and virtual reality (VR) in location-based advertising is expected to revolutionize the way businesses engage with consumers, providing immersive and interactive experiences. Moreover, the growth of smart cities and the increasing use of Internet of Things (IoT) devices create new avenues for advertisers to target consumers in urban environments. With the expansion of 5G networks, real-time location tracking and personalized advertising will become more accurate and timely, further enhancing the effectiveness of location-based campaigns. Businesses can capitalize on these opportunities by investing in cutting-edge technologies and leveraging data analytics to optimize their advertising strategies.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the location-based advertising market globally?
  • How are advancements in mobile technology and data analytics reshaping the location-based advertising landscape?
  • What are the privacy concerns associated with location-based advertising, and how are businesses addressing them?
  • Which industries are adopting location-based advertising the most, and how are they benefiting?
  • What are the emerging trends in the location-based advertising market, and how will they shape the future of the industry?

Competitive Intelligence and Business Strategy:

Leading players in the global location-based advertising market, including Google LLC, Apple Inc., and Facebook Inc., are focusing on innovation, strategic acquisitions, and partnerships to strengthen their market positions. These companies invest in advanced technologies such as AI, machine learning, and geolocation analytics to enhance their advertising solutions and offer better-targeted campaigns. Collaborations with mobile application developers, retailers, and location-based service providers are crucial for expanding the reach of location-based advertising services. Moreover, companies are increasingly investing in customer data privacy solutions to comply with evolving regulations and build consumer trust in their advertising platforms.

Key Companies Profiled:

  • Google LLC
  • Apple Inc.
  • Facebook Inc.
  • Foursquare Labs, Inc.
  • Yelp Inc.
  • HERE Technologies
  • Bluedot Innovation
  • GroundTruth
  • Life360, Inc.
  • InMarket

Location-based Advertising Market Segmentation

By Type

  • Geofencing
  • Geotargeting
  • Beaconing

By Advertising Type

  • Push Advertising
  • Pull Advertising

By Vertical

  • Retail and E-commerce
  • Media and Entertainment
  • BFSI
  • Education
  • Transportation and Logistics
  • Healthcare
  • Food and Beverage
  • Automotive

By Region

  • North America
  • Latin America
  • Europe
  • South Asia and Oceania
  • East Asia
  • The Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Location-based Advertising Market Snapshot, 2024 and 2031
  • 1.2. Market Opportunity Assessment, 2024 - 2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Vertical Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Growth Outlook
    • 2.3.2. Digital Infrastructure Investment
    • 2.3.3. E-commerce Penetration
    • 2.3.4. Telecommunications Industry Outlook
    • 2.3.5. Transportation and Mobility Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Regulatory Landscape
  • 3.2. Value Chain Analysis
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Force Analysis

4. Price Trend Analysis

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Location based Advertising Prices
  • 4.3. Pricing Analysis
    • 4.3.1. Cost Per Click Analysis
    • 4.3.2. Cost Per Mille Analysis

5. Global Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 5.1. Global Location-based Advertising Market Outlook: Type
    • 5.1.1. Introduction / Key Findings
    • 5.1.2. Historical Market Size (US$ Bn) and Analysis, By Type, 2019 - 2023
    • 5.1.3. Current Market Size (US$ Bn) and Analysis and Forecast, By Type, 2024 - 2031
      • 5.1.3.1. Geofencing
      • 5.1.3.2. Geotargeting
      • 5.1.3.3. Beaconing
      • 5.1.3.4. Others
  • 5.2. Market Attractiveness Analysis: Type
  • 5.3. Global Location-based Advertising Market Outlook: Advertising Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) Analysis, By Advertising Type, 2019 - 2023
    • 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
      • 5.3.3.1. Push Advertising
      • 5.3.3.2. Pull Advertising
  • 5.4. Market Attractiveness Analysis: Advertising Type
  • 5.5. Global Location-based Advertising Market Outlook: Vertical
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis, By Vertical, 2019 - 2023
    • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
      • 5.5.3.1. Retail & E-commerce
      • 5.5.3.2. Media & Entertainment
      • 5.5.3.3. BFSI
      • 5.5.3.4. Education
      • 5.5.3.5. Transportation & Logistics
      • 5.5.3.6. Healthcare
      • 5.5.3.7. Food & Beverage
      • 5.5.3.8. Automotive
      • 5.5.3.9. Others
  • 5.6. Market Attractiveness Analysis: Vertical

6. Global Location-based Advertising Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Analysis, By Region, 2019 - 2023
  • 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024 - 2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 7.2.1. By Country
    • 7.2.2. By Type
    • 7.2.3. By Advertising Type
    • 7.2.4. By Vertical
  • 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 7.4.1. Geofencing
    • 7.4.2. Geotargeting
    • 7.4.3. Beaconing
    • 7.4.4. Others
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 7.5.1. Push Advertising
    • 7.5.2. Pull Advertising
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 7.6.1. Retail & E-commerce
    • 7.6.2. Media & Entertainment
    • 7.6.3. BFSI
    • 7.6.4. Education
    • 7.6.5. Transportation & Logistics
    • 7.6.6. Healthcare
    • 7.6.7. Food & Beverage
    • 7.6.8. Automotive
    • 7.6.9. Others
  • 7.7. Market Attractiveness Analysis

8. Europe Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 8.2.1. By Country
    • 8.2.2. By Type
    • 8.2.3. By Advertising Type
    • 8.2.4. By Vertical
  • 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 8.3.1. Germany
    • 8.3.2. France
    • 8.3.3. U.K.
    • 8.3.4. Italy
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Turkey
    • 8.3.8. Rest of Europe
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 8.4.1. Geofencing
    • 8.4.2. Geotargeting
    • 8.4.3. Beaconing
    • 8.4.4. Others
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 8.5.1. Push Advertising
    • 8.5.2. Pull Advertising
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 8.6.1. Retail & E-commerce
    • 8.6.2. Media & Entertainment
    • 8.6.3. BFSI
    • 8.6.4. Education
    • 8.6.5. Transportation & Logistics
    • 8.6.6. Healthcare
    • 8.6.7. Food & Beverage
    • 8.6.8. Automotive
    • 8.6.9. Others
  • 8.7. Market Attractiveness Analysis

9. East Asia Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 9.2.1. By Country
    • 9.2.2. By Type
    • 9.2.3. By Advertising Type
    • 9.2.4. By Vertical
  • 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 9.4.1. Geofencing
    • 9.4.2. Geotargeting
    • 9.4.3. Beaconing
    • 9.4.4. Others
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 9.5.1. Push Advertising
    • 9.5.2. Pull Advertising
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 9.6.1. Retail & E-commerce
    • 9.6.2. Media & Entertainment
    • 9.6.3. BFSI
    • 9.6.4. Education
    • 9.6.5. Transportation & Logistics
    • 9.6.6. Healthcare
    • 9.6.7. Food & Beverage
    • 9.6.8. Automotive
    • 9.6.9. Others
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 10.2.1. By Country
    • 10.2.2. By Type
    • 10.2.3. By Advertising Type
    • 10.2.4. By Vertical
  • 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of South Asia & Oceania
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 10.4.1. Geofencing
    • 10.4.2. Geotargeting
    • 10.4.3. Beaconing
    • 10.4.4. Others
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 10.5.1. Push Advertising
    • 10.5.2. Pull Advertising
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 10.6.1. Retail & E-commerce
    • 10.6.2. Media & Entertainment
    • 10.6.3. BFSI
    • 10.6.4. Education
    • 10.6.5. Transportation & Logistics
    • 10.6.6. Healthcare
    • 10.6.7. Food & Beverage
    • 10.6.8. Automotive
    • 10.6.9. Others
  • 10.7. Market Attractiveness Analysis

11. Latin America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 11.2.1. By Country
    • 11.2.2. By Type
    • 11.2.3. By Advertising Type
    • 11.2.4. By Vertical
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 11.4.1. Geofencing
    • 11.4.2. Geotargeting
    • 11.4.3. Beaconing
    • 11.4.4. Others
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 11.5.1. Push Advertising
    • 11.5.2. Pull Advertising
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 11.6.1. Retail & E-commerce
    • 11.6.2. Media & Entertainment
    • 11.6.3. BFSI
    • 11.6.4. Education
    • 11.6.5. Transportation & Logistics
    • 11.6.6. Healthcare
    • 11.6.7. Food & Beverage
    • 11.6.8. Automotive
    • 11.6.9. Others
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 12.1. Key Highlights
  • 12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 12.2.1. By Country
    • 12.2.2. By Type
    • 12.2.3. By Advertising Type
    • 12.2.4. By Vertical
  • 12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 12.3.1. GCC Countries
    • 12.3.2. Egypt
    • 12.3.3. South Africa
    • 12.3.4. Northern Africa
    • 12.3.5. Rest of Middle East & Africa
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 12.4.1. Geofencing
    • 12.4.2. Geotargeting
    • 12.4.3. Beaconing
    • 12.4.4. Others
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 12.5.1. Push Advertising
    • 12.5.2. Pull Advertising
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 12.6.1. Retail & E-commerce
    • 12.6.2. Media & Entertainment
    • 12.6.3. BFSI
    • 12.6.4. Education
    • 12.6.5. Transportation & Logistics
    • 12.6.6. Healthcare
    • 12.6.7. Food & Beverage
    • 12.6.8. Automotive
    • 12.6.9. Others
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Google LLC
      • 13.3.1.1. Overview
      • 13.3.1.2. Solution Portfolio
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Apple Inc.
    • 13.3.3. GroundTruth
    • 13.3.4. Meta Platforms, Inc.
    • 13.3.5. IBM
    • 13.3.6. Verve Group
    • 13.3.7. InMarket
    • 13.3.8. ThinkNear
    • 13.3.9. Yelp
    • 13.3.10. HERE Technologies
    • 13.3.11. PlaceIQ
    • 13.3.12. Reveal Mobile

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations