透明显示器全球市场规模、份额、成长分析（按技术、按产品、按显示器尺寸）- 产业预测，2024-2031 年

2022年全球透明显示器市场规模为16.2亿美元，从2023年的17.1亿美元成长到2031年的26亿美元，预测期间（2024-2031年）复合年增长率为5.52%，预计将增长至3000万美元。

近年来，在各行业对尖端显示技术的需求不断增长的推动下，全球透明显示市场经历了显着扩张。透明显示器可提供独特且迷人的使用者体验，使其在零售、汽车和消费性电子行业中广泛采用。透明 OLED 和 LCD 技术的重大进步为互动式和扩增实境(AR) 应用铺平了道路。然而，高生产成本和有限的扩充性等挑战正在阻碍市场成长。在韩国和日本等国家技术突破的推动下，亚太地区主导了市场。

目录

执行摘要

• 市场概况
• 命运之轮

调查方法

• 资讯采购
• 次要和主要资料来源
• 市场规模估算
• 市场假设与限制

母市场分析

• 市场概况
• 市场规模
• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 监管环境
• 波特的分析
• 对未来中断的特殊考虑

全球透明显示器市场：依技术分类

• 市场概况
• OLED（有机发光二极体）
• LCD（液晶显示器）
• 电子纸

全球透明显示器市场：依产品分类

• 市场概况
• 头戴式显示器
• 抬头显示器
• 投影显示
• 数位电子看板
• 智慧家电显示萤幕

全球透明显示器市场：依显示器尺寸划分

• 市场概况
• 小的
• 期间~
• 大的

全球透明显示器市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• Samsung Electronics Co. Ltd.
• LG Electronics Co. Ltd.
• BOE Technology Group Co., Ltd.
• AUO Optronics Corp.
• Innolux Corporation
• Japan Display Inc.（JDI）
• Sharp Corporation
• E Ink Holdings Inc.
• Corning Inc.
• Planar Systems Inc.
• 3M Company
• View Inc.
• Gentec LLC
• Setec Holdings Limited
• Royole Corporation
• Lumiotec
• Displax GmbH
• Holoeye GmbH
• Leia Inc.
• Looking Glass Labs

Global Transparent Display Market size was valued at USD 1.62 Billion in 2022 and is poised to grow from USD 1.71 Billion in 2023 to USD 2.63 Billion by 2031, at a CAGR of 5.52% during the forecast period (2024-2031).

In recent years, the global transparent display market has experienced significant expansion, driven by the growing demand for cutting-edge display technologies across diverse industries. Transparent displays offer a unique and captivating user experience, leading to their adoption in retail, automotive, and consumer electronics sectors. Key advancements in transparent OLED and LCD technologies have paved the way for interactive and augmented reality applications. However, challenges such as high production costs and scalability limitations hinder market growth. The Asia-Pacific region dominates the market, fueled by technological breakthroughs in countries like South Korea and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Transparent Display Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Transparent Display Market Segmental Analysis

The global transparent display market is segmented into four major segments i.e. by technology, product type, display size, and region. Based on type, it is divided into oled (organic light emitting diode), lcd (liquid crystal display), e-paper. Based on product type, it is bifurcated as head-mounted displays, head-up displays, projection displays, digital signage, and smart appliances displays. Based on display size it is segregated into, small, medium, large. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, South America.

Drivers of the Global Transparent Display Market

The increasing need for sophisticated display technologies, driven by the demand for inventive retail solutions, has led to the development of unique and captivating user experiences. These technologies not only enhance customer engagement but also significantly contribute to brand promotion, responding to the evolving landscape of consumer preferences and expectations in the retail sector.

Restraints in the Global Transparent Display Market

One major challenge facing this market revolves around the elevated manufacturing expenses associated with transparent display technologies. Due to the necessity of sophisticated materials and manufacturing procedures, upfront costs are driven up significantly. These additional expenses pose a formidable barrier to the commercial viability of the technology for numerous potential users, hindering its widespread adoption.

Market Trends of the Global Transparent Display Market

Retailers are increasingly incorporating transparent displays into their store setups to boost consumer engagement. These innovative displays allow for interactive and immersive shopping experiences by showcasing products in dynamic and visually appealing ways, thereby enhancing the overall buying experience for customers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Transparent Display Market by Technology

• Market Overview
• OLED (Organic Light Emitting Diode)
• LCD (Liquid Crystal Display)
• E-Paper

Global Transparent Display Market by Product

• Market Overview
• Head-Mounted Displays
• Head-Up Displays
• Projection Displays
• Digital Signage
• Smart Appliances Displays

Global Transparent Display Market by Display Size

• Market Overview
• Small
• Medium
• Large

Global Transparent Display Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Samsung Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AUO Optronics Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Display Inc. (JDI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corning Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• View Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gentec LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Setec Holdings Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royole Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumiotec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displax GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holoeye GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leia Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looking Glass Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments