全球社群媒体分析市场规模、份额、成长分析、按部署模式、按应用划分 - 产业预测，2024-2031 年

Global Social Media Analytics Market Size, Share, Growth Analysis, By Deployment Mode(Cloud Based, and On-premises), By Application(Sales and Marketing Management, Customer Experience Management) - Industry Forecast 2024-2031

出版日期: 2024年03月27日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年全球社群媒体分析市场规模估值为43.8 亿美元，从2023 年的47.9 亿美元成长到2031 年的93.8 亿美元，预计在预测期内（2024-2024 年）将以复合年增长率(CAGR ) 成长2031 年将成长 9.4%）。

社群媒体分析市场的目标是帮助企业从社群媒体网路产生的大量资料中获得深刻的知识。透过分析社群媒体资料，企业不仅可以更了解其目标受众，还可以监控客户回馈、管理品牌声誉、识别趋势并发现新的业务前景。全球社群媒体使用量呈指数级增长，这是推动社群媒体分析市场的关键因素之一。 Facebook、Twitter、Instagram、LinkedIn 和 YouTube 等社群媒体网站拥有数十亿有效用户，每天都会产生大量资料。由于人工智慧和机器学习技术的使用越来越多，社群媒体分析的机会正在扩大。透过使用人工智慧支援的分析解决方案自动执行情绪分析、趋势识别和资料收集，企业可以更快地获得可行的见解。社群媒体资料在企业决策中日益重要，正在推动全球社群媒体分析市场的发展。透过利用社群媒体分析，企业可以获得有关消费者行为、偏好和市场趋势的重要见解。儘管存在资料复杂性和隐私问题等障碍，但市场仍为利用人工智慧和机器学习的创意解决方案提供了机会。随着企业了解社群媒体资料的重要性，对社群媒体分析解决方案不断增长的需求预计将塑造市场的未来。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

IBM Corporation（US）
Salesforce.com, Inc.（US）
Adobe Inc.（US）
SAS Institute Inc.（US）
Oracle Corporation（US）
Clarabridge, Inc.（US）
Brandwatch（UK）
NetBase Quid（US）
Talkwalker Inc.（Luxembourg）
Sprout Social, Inc.（US）
Hootsuite Inc.（Canada）
Meltwater（Norway）
Crimson Hexagon（US）
Synthesio（France）
Simply Measured, Inc.（US）
Sysomos（Canada）
Digimind（France）
Socialbakers（Czech Republic）
Keyhole Inc.（Canada）
Unmetric Inc.（US）

简介目录

Product Code: SQMIG45J2170

Global Social Media Analytics Market size was valued at USD 4.38 billion in 2022 and is poised to grow from USD 4.79 billion in 2023 to USD 9.38 billion by 2031, growing at a CAGR of 9.4% during the forecast period (2024-2031).

The goal of the market for social media analytics is to assist businesses in gaining insightful knowledge from the massive volumes of data produced on social media networks. Through the analysis of social media data, companies may monitor customer feedback, manage brand reputation, spot trends, and find new business prospects in addition to developing a greater understanding of their target audience. Global social media usage is growing at an exponential rate, which is one of the main drivers propelling the social media analytics market. With billions of active users, social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube produce enormous volumes of data every day. There are now more opportunities in social media analytics thanks to the growing use of AI and machine learning technologies. Businesses may obtain actionable insights more quickly by automating sentiment analysis, trend recognition, and data collecting using AI-powered analytics solutions. The increasing significance of social media data in corporate decision-making is driving the global market for social media analytics. Organizations can obtain important insights into consumer behavior, tastes, and market trends by utilizing social media analytics. Notwithstanding obstacles like data complexity and privacy issues, the market offers chances for creative solutions driven by AI and ML. The market's future is anticipated to be shaped by the growing demand for social media analytics solutions as companies come to understand the importance of social media data.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Media Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Analytics Market Segmental Analysis

Based on deployment mode, application, and region, the worldwide social media analytics market is divided into segments. The market is divided into two categories based on deployment mode: cloud-based and on-premises. Application-wise, the market is divided into areas such as public safety and law enforcement, competitive intelligence, risk management and fraud detection, customer experience management, sales and marketing management, and others. The market is divided into Latin America, Middle East and Africa, Asia Pacific, North America, and Europe.

Drivers of the Global Social Media Analytics Market

Social media has developed into an essential tool for businesses to interact with clients, advertise goods and services, and raise brand awareness. The market for social media analytics is mostly driven by the requirement to evaluate social media data in order to make wise business decisions.

Restraints in the Global Social Media Analytics Market

Data security and privacy are issues that are brought up by the gathering and examination of social media information. More stringent laws and compliance standards could make it more difficult for social media analytics companies to manage and safeguard user data.

Market Trends of the Global Social Media Analytics Market

Advanced sentiment analysis, image recognition, and predictive analytics are made possible by the integration of AI and machine learning algorithms with social media analytics. These tools assist companies in deriving valuable insights from massive volumes of social media data.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Social Media Analytics Market by Deployment Mode

Market Overview
Cloud Based
and On-premises

Global Social Media Analytics Market by Application

Market Overview
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
and Others

Global Social Media Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clarabridge, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NetBase Quid (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talkwalker Inc. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crimson Hexagon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Synthesio (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Simply Measured, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sysomos (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digimind (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Socialbakers (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keyhole Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unmetric Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments