市场调查报告书
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1470982
社群媒体分析市场:按产品、类型、应用程式、业务能力、产业划分 - 2024-2030 年全球预测Social Media Analytics Market by Offering (Services, Software), Type (Descriptive Analytics, Diagnostics Analytics, Predictive Analytics), Application, Business Function, Industry - Global Forecast 2024-2030 |
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预计2023年社群媒体分析市场规模为75.6亿美元,2024年将达91.6亿美元,2030年将达297.4亿美元,复合年增长率为21.60%。
社群媒体分析市场由服务和解决方案组成,透过评估消费者在各种社群媒体平台上的活动,提供对消费者行为、偏好和趋势的洞察。这个市场包括各种旨在收集、监控、分析和解释社交媒体互动产生的大量非结构化资料的工具和技术。社群媒体分析的应用涵盖各行业,包括行销、销售、客户服务和公共关係。主要最终用户包括对了解社会情绪、提高客户参与和製定有针对性的行销策略感兴趣的企业、政府机构和组织。由于全球社群媒体用户的增加、社群媒体对客户参与的日益关注以及竞争情报分析的快速支出,社群媒体分析市场正在不断扩大。然而,社群媒体分析的采用受到了对资料隐私、品质和准确性的担忧、缺乏熟练的专业人员、跨网路的指标不一致以及跨社交属性集中资料的困难的阻碍。同时,社群媒体分析中情感分析的日益普及,社群媒体分析与CRM和ERP业务系统的集成,以及即时决策和危机管理对即时分析的需求将在未来继续增长。增长前景。
主要市场统计 | |
---|---|
基准年[2023] | 75.6亿美元 |
预测年份 [2024] | 91.6亿美元 |
预测年份 [2030] | 297.4亿美元 |
复合年增长率(%) | 21.60% |
人们越来越偏好分析所提供的参与度指标的社群媒体管理软体
社群媒体分析服务通常旨在帮助企业利用社群媒体资料获得洞察、做出明智的决策并有效管理其社群媒体形象。託管服务涉及将社群媒体分析的管理委託给第三方或专业公司。这种方法允许企业专注于其核心活动,而专家则处理复杂的社群媒体资料分析。託管服务提供者可以帮助进行端到端管理,包括监控、彙报和提取适合客户独特需求的可行见解。社群媒体分析专业服务涵盖旨在增强组织社群媒体策略的力量和有效性的各种专业活动。顾问提供社群媒体分析最佳实践的专业知识,并制定资料驱动的决策流程策略。我们的实施和整合服务包括设定社交媒体分析工具并将其整合到现有系统中。支援和维护服务为社群媒体分析平台提供持续的支援和维护。除了服务之外,还提供多种类型的软体来协助社群媒体受众分析和参与。社群聆听和监控工具提供了追踪各种社群媒体平台上的提及、对话和情绪的能力。该软体可帮助您了解受众行为、新兴趋势以及社交媒体宣传活动的影响。社群媒体广告软体帮助广告主创建、管理和优化社群媒体广告宣传。凭藉定位、广告投放和成效分析等功能,它提供了全面的解决方案,可最大限度地提高您的社群媒体广告投资收益。社群媒体管理软体简化了多个社群媒体帐号的管理。它提供贴文安排、内容管理、团队内协作以及参与指标分析等功能,为社群媒体监控提供集中平台。社群媒体行销软体可协助企业在社群网路上进行引人入胜的行销宣传活动。该软体提供了内容创建、分发、受众定位、衡量行销工作有效性、提高品牌知名度以及透过社交管道获取客户的工具。
扩大社群媒体分析在媒体和娱乐产业的应用,以分析产业病毒式行销宣传活动
在航太和国防产业,通常需要社群媒体分析来监控品牌声誉、评估安全威胁并与相关人员互动。在汽车和运输产业,社群媒体分析有助于产品回馈、发布宣传活动和消费者信心指数分析。 BFSI 领域的社群媒体分析对于了解客户需求、解决申诉和个人化服务至关重要。建筑、建造和房地产行业使用社交媒体分析来了解市场情绪、识别投资机会和客户参与。消费品公司严重依赖社群媒体分析来了解趋势、推出产品、管理品牌等。教育机构和电子科技公司使用分析来监控入学趋势、教育内容吸引力和学生参与。能源公司使用社群媒体分析来分析公众情绪、沟通危机管理并永续倡议。社群媒体分析对于政府机构衡量民意、传播讯息和管理电子政府服务非常重要。製药公司使用社群媒体分析来追踪药物回馈、病人参与和健康宣传活动。 IT 公司使用社群媒体分析来打击错误讯息、创新客户支援并追踪技术采用。製造商正在使用社群媒体分析来洞察供应链、产品创新和竞争基准化分析。媒体和娱乐公司使用社群媒体分析来了解受众偏好、内容表现和病毒式行销宣传活动。通讯业者使用社群媒体分析进行客户服务、趋势分析和网路效能讨论。旅游和酒店业正在实施社交媒体分析,以获取客户回馈、服务改进和个人化服务。社群媒体分析的使用因行业领域而异。航太和国防专注于安全和品牌声誉,而消费品和零售则侧重于行销和趋势分析。 BFSI 专注于客户服务和个人化,而能源和公共部门则利用分析进行环境沟通和情绪分析。
区域洞察
在美国,社群媒体在客户参与发挥着至关重要的作用,分析被广泛用于调整行销策略。该地区的特点是对技术进步的高投资和对个人化客户体验的强烈渴望。加拿大的社群媒体使用率很高,并且存在资料使用合乎道德的趋势。这反映了对透明和负责任的分析实践的渴望,同时利用社交媒体洞察进行客户行为分析。在网路普及不断提高和社群网路日益普及的推动下,南美洲正经历缓慢但稳定的成长。由于 GDPR 等严格的资料保护法,欧洲社群媒体分析市场正在扩大,增加了对合规分析工具的需求。人们对高阶分析解决方案的需求不断增长,这些解决方案可以在尊重隐私法规的同时提供对消费者资料的深入洞察。该地区将社交媒体分析与 CRM 和行销自动化工具整合的趋势日益明显。由于智慧型手机的高普及,中东的社群媒体分析越来越关注行动优先策略。非洲社群媒体分析的采用情况因地区而异,但总体而言,行动装置用于社交和商业参与的趋势不断增加。亚太地区的社群媒体分析市场正在经历快速成长,超过其他地区,这主要是由中国、印度和日本等国家推动的。社群媒体用户数量的快速成长和技术基础设施的进步是主要的成长要素。中国的社群媒体格局因其独特的平台和法规环境而独特。在日本,社群媒体分析很先进,专注于客户服务和声誉管理。日本消费者重视品牌忠诚度,企业正在投资分析来管理和改善顾客关係。印度拥有快速成长的社群媒体市场和庞大的用户群。
FPNV定位矩阵
FPNV 定位矩阵对于评估社群媒体分析市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对社群媒体分析市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 社群媒体分析市场的市场规模和预测是多少?
2.在社群媒体分析市场的预测期内,需要考虑投资哪些产品、细分市场、应用程式和领域?
3. 社群媒体分析市场的技术趋势和法规结构是什么?
4.社群媒体分析市场主要供应商的市场占有率是多少?
5. 进入社群媒体分析市场的适当型态和策略手段是什么?
[180 Pages Report] The Social Media Analytics Market size was estimated at USD 7.56 billion in 2023 and expected to reach USD 9.16 billion in 2024, at a CAGR 21.60% to reach USD 29.74 billion by 2030.
The social media analytics market consists of services and solutions that offer insights into consumer behavior, preferences, and trends by evaluating activities across various social media platforms. This market encompasses a range of tools and technologies designed to collect, monitor, analyze, and interpret large volumes of unstructured data generated from social media interactions. Applications of social media analytics span various industries, such as marketing, sales, customer service, and public relations. Key end-users include businesses, government agencies, and organizations keen on understanding social sentiment, improving customer engagement, and developing targeted marketing strategies. The social media analytics market is expanding owing to the increasing number of social media users worldwide, the rising focus on customer engagement through social media, and exponential expenditure on analytics with a focus on competitive intelligence. However, the adoption of social media analytics is hindered by concerns regarding data privacy, quality, and accuracy, lack of skilled professionals, lack of consistency in metrics across networks, and difficulties in aggregating data across social properties. On the other hand, the rising adoption of sentiment analysis for social media analytics, integration of social media analytics with CRM and ERP business systems, and increasing need for real-time analytics for immediate decision-making and crisis management presents growth prospects for the social media analytics market in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.56 billion |
Estimated Year [2024] | USD 9.16 billion |
Forecast Year [2030] | USD 29.74 billion |
CAGR (%) | 21.60% |
Offering: Increasing preference for social media management software for analyzing engagement metrics
Social media analytics services are typically aimed at helping organizations leverage social media data to gain insights, make knowledgeable decisions, and effectively manage their social media presence. Managed services involve outsourcing the management of social media analytics to third-party agencies or specialized companies. This method allows businesses to concentrate on their core activities while experts handle the intricacies of social media data analysis. Managed services providers assist with end-to-end management, including monitoring, reporting, and deriving actionable insights tailored to the unique needs of their clients. Professional services in social media analytics encompass a range of specialized activities designed to amplify the capacity and effectiveness of an organization's social media strategies. Consultants offer expertise on the best practices for social media analytics and strategizing on data-driven decision-making processes. Deployment and integration services focus on setting up and incorporating social media analytics tools within an organization's existing systems. Support and maintenance service provides ongoing assistance and upkeep for social media analytics platforms. In addition to services, several types of software offerings are dedicated to helping businesses analyze and engage with their social media audiences. Social listening and monitoring tools provide capabilities for tracking mentions, conversations, and sentiment across various social media platforms. This software is instrumental in understanding audience behavior, emerging trends, and the impact of social media campaigns. Social media advertising software assists advertisers in creating, managing, and optimizing their social media ad campaigns. It includes features for targeting, ad placement, and performance analysis, offering a comprehensive solution for maximizing the return on investment from social media advertisements. Social media management software streamlines the management of multiple social media accounts. It offers functionalities such as scheduling posts, curating content, collaborating within teams, and analyzing engagement metrics, providing a centralized platform for social media oversight. Social media marketing software supports businesses in executing engaging marketing campaigns across social networks. This software offers tools for content creation, distribution, audience targeting, measuring the effectiveness of marketing initiatives, driving brand awareness, and customer acquisition through social channels.
Industry: Expanding application of social media analytics in media and entertainment industry to analyze viral marketing campaigns
The aerospace and defense industry often requires social media analytics to monitor brand reputation, assess security threats, and engage with stakeholders. For the automotive and transport industry, social media analytics helps in product feedback, launch campaigns, and consumer sentiment analysis. Social media analytics in the BFSI sector are critical for understanding customer needs, complaint resolution, and service personalization. The building, construction, and real estate industries use social media analytics for market sentiment, identifying investment opportunities, and customer engagement. Consumer goods companies rely heavily on social media analytics for trend spotting, product launches, and brand management. Educational institutions and ed-tech companies use analytics to monitor enrollment trends, educational content traction, and student engagement. Companies in the energy sector use social media analytics for public sentiment analysis, crisis communication, and sustainable initiative promotions. Social media analytics is crucial for government agencies to gauge public opinion, disseminate information, and manage e-governance services. Pharmaceutical companies use social media analytics for drug feedback, patient engagement, and health campaign tracking. IT firms combat misinformation, innovate customer support, and track technology adoption through social media analytics. Manufacturers use social media analytics for supply chain insights, product innovation, and competitor benchmarking. Media and entertainment companies use social media analytics for audience preferences, content performance, and viral marketing campaigns. Telecom operators leverage social media analytics for customer service, trend analysis, and network performance discussions. The travel and hospitality sector implements social media analytics for customer feedback, service improvement, and personalization of offers. The utilization of social media analytics differs significantly across industry segments. While the aerospace and defense sector focuses on security and brand reputation, consumer goods and retail are more concentrated on marketing and trend analysis. BFSI emphasizes customer service and personalization, whereas the energy and utilities sector utilizes analytics for environmental communication and sentiment analysis.
Regional Insights
In the United States, social media plays a pivotal role in customer engagement, with extensive use of analytics to tailor marketing strategies. The region is characterized by high investment in technological advancements and a notable desire for personalized customer experiences. Canada shows robust social media usage with a trend towards ethical use of data, reflecting a demand for transparent and responsible analytics practices while harnessing social media insights for customer behavior analysis. South America is experiencing moderate yet steady growth, fueled by the increasing internet penetration and the rising popularity of social networks among its population. Europe's market for social media analytics is expanding due to stringent data protection laws, including GDPR, which fuel the need for compliant analytics tools. There is an increased demand for advanced analytical solutions that can provide deep insights into consumer data while respecting privacy regulations. The region exhibits a growing trend of integrating social media analytics with CRM and marketing automation tools. Social media analytics in the Middle East is growing, with an increasing focus on mobile-first strategies due to high smartphone penetration. The adoption of social media analytics in Africa varies widely by region, but overall, there is an increasing trend of mobile usage for social and commercial engagement. APAC's social media analytics market is experiencing rapid growth, outpacing other regions, primarily driven by countries including China, India, and Japan. The proliferation of social media users and advancements in technology infrastructure are significant growth factors. China's social media landscape is unique due to its distinct platforms and regulatory environment. In Japan, social media analytics is advanced, focusing on customer service and reputation management. Japanese consumers value brand loyalty, driving businesses to invest in analytics that manage and improve customer relationships. India presents a rapidly growing social media market with a vast user base.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Media Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Media Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Media Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Agorapulse SAS, Awario, Brand24 Global Inc., Buffer, Inc., Cision US, Inc., Datapine by RIB Software GmbH, Emplifi, Inc., GoodData Corporation, Hootsuite Inc., HubSpot, Inc., International Business Machines Corp., Intuit Inc., Keyhole, Khoros, LLC, Mavsocial, Meltwater, NetBase Solutions, Inc., Oktopost Technologies, Inc., Onclusive, Inc., Prudence Analytics And Software Solutions Pvt. Ltd., Qualtrics, LLC, Salesforce, Inc., SAS Institute Inc., Semrush Inc., Sendible Ltd., SocialPilot Technologies Inc., Sotrender, Sprout Social, Inc., and Talkwalker Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Media Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Media Analytics Market?
3. What are the technology trends and regulatory frameworks in the Social Media Analytics Market?
4. What is the market share of the leading vendors in the Social Media Analytics Market?
5. Which modes and strategic moves are suitable for entering the Social Media Analytics Market?