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市场调查报告书
商品编码
1840366

2025年全球社群媒体分析市场报告

Social Media Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，社群媒体分析市场呈指数级成长，从2024年的138.3亿美元成长到2025年的173.2亿美元，复合年增长率达25.2%。这项成长主要归功于社群媒体平台的广泛普及、用户参与度的提高、企业对社群媒体的整合、行销和广告方式的演变、用户生成内容的影响，以及监管合规和风险规避等因素。

预计未来几年，社群媒体分析市场规模将呈指数级增长，到2029年将达到506.8亿美元，复合年增长率（CAGR）为30.8%。预测期内的成长主要归因于隐私问题和合规性要求、影片和视觉内容分析、员工倡议计画、政治宣传活动中的社群媒体分析以及情感和行为分析。预测期内的关键趋势包括跨平台分析、电子商务整合、地理空间和基于位置的分析、小众社交平臺的兴起以及基于订阅的分析服务。

社群媒体分析市场涵盖了营业单位（组织、自营商和伙伴关係）销售的社群媒体分析服务。该市场包括收集和解读来自社交管道的数据，以支援业务决策并评估透过社群媒体采取的决策行动的绩效。社群媒体分析的关键组成部分包括对话追踪和宣传活动衡量，重点在于了解社交活动如何影响业务成果。

社群媒体分析的主要组成部分包括软体和服务。社群媒体分析软体旨在收集和解读来自社群管道的数据，为业务决策提供支持，并分析透过社群媒体采取的行动的效果。该软体可采用本地部署和云端基础技术，既适用于大型企业，也适用于中小企业。社群媒体分析的应用范围广泛，包括客户细分和目标定位、竞争对手基准化分析、多通路宣传活动管理、客户行为分析和行销管理。这些应用遍及众多终端用户产业，例如银行和金融服务、IT和通讯、零售、医疗保健、政府服务、媒体和娱乐、公共产业以及运输和物流。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，产生了重大影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

这份社群媒体分析研究报告是商业研究公司全新系列报告的一部分，该系列报告提供社交媒体分析统计数据以及您在社交媒体分析行业取得成功所需的各种信息，包括全球市场规模、区域份额、社交媒体分析市场份额的竞争对手、详细的社交媒体分析细分市场、市场趋势和机会等。这份社群媒体分析研究报告对该行业的现状和未来发展趋势进行了深入分析，为您提供所需的一切全面观点。

未来五年30.8%的成长预测较我们先前对该市场的预测略微下调了0.2%。这一下调主要归因于美国与其他国家之间的关税影响。先进处理器和GPU（人工智慧主导的社交媒体分析的关键组件）关税的上涨将增加基础设施成本，并可能影响即时分析能力。此外，相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易造成的负面影响也将更为广泛。

全球社群媒体用户数量的不断增长推动了社群媒体分析市场的发展。过去几年，具备网路存取功能的行动电话、笔记型电脑和个人电脑的使用率显着上升。网路实现了跨国界的沟通，社群网路帮助人们拓展人脉、结交新朋友、提升职涯发展、招募员工以及寻找拥有专业技能的人才，所有这些都促成了其受欢迎程度。例如，资讯来源位于美国的权威咨询和评论媒体《福布斯》在2023年5月报道称，预计到2023年，全球社交媒体用户数量将达到约49亿，到2027年将增长至约58.5亿。因此，预计全球社群媒体用户数量的成长将在预测期内推动社群媒体分析市场的成长。

预计电子商务和网路购物的成长将在未来推动社群媒体分析市场的扩张。电子商务是指透过网路买卖商品和服务，而网路购物是指消费者透过数位平台和网站购买产品。社群媒体分析对于利用电子商务产生的大量数据为企业带来效益至关重要。它具有诸多优势，包括提供客户洞察以製定客製化的行销策略，分析产品评论和建议以提升产品品质和声誉，评估网红行销宣传活动的有效性，以及透过监控和回覆客户咨询来改善客户支援。例如，总部位于欧洲的政府间组织欧盟统计局（Eurostat）在2023年2月发布的报告显示，在过去12个月中，16至74岁人群中有68%的人曾在网上购买或订购过产品或服务，比2021年增长了1%。在过去三个月使用过网路的人群中，2022年有51%的人是网购者，而44%的网购者主要在线上购买服装、鞋类和配件。因此，电子商务和网路购物的兴起正在推动社群媒体分析市场的成长。

技术进步是推动社群媒体分析市场发展的关键趋势。人工智慧 (AI) 等创新技术有望彻底改变品牌在 Facebook、Instagram、Twitter 和 LinkedIn 等平台上的推广方式。 AI 可以自动完成许多繁琐的社群媒体管理任务。例如，2024 年 8 月，由 Meta（前身为 Facebook）开发的美国社群媒体平台 Threads 推出了分析、贴文撰写和排程等功能。这些新增功能提升了用户在社群媒体平台上的体验和互动。分析功能能够提供关于内容表现的宝贵洞察，而贴文撰写功能则有助于灵活地创作内容和进行协作。排程功能可实现贴文发布自动化，确保内容的一致性并实现最佳的受众互动。这些工具的结合，使用户能够创建更有效、更具策略性的社群媒体内容。

社群媒体分析市场包括营业单位透过识别与产品和品牌相关的趋势以及推断消费者对产品和服务的情感而产生的收入。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。仅包括在企业间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球社群媒体分析：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球社群媒体分析市场：成长率分析
  • 全球社群媒体分析市场表现：规模与成长，2019-2024年
  • 全球社群媒体分析市场预测：规模与成长，2024-2029年，2034年
  • 全球社群媒体分析：潜在市场规模 (TAM)

第六章 市场细分

  • 全球社群媒体分析市场按组件、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 软体
  • 服务
  • 全球社群媒体分析市场：依部署方式、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 本地部署
  • 云
  • 全球社群媒体分析市场：依组织规模、绩效与预测划分，2019-2024年、2024-2029年、2034年
  • 小型企业
  • 大公司
  • 全球社群媒体分析市场：按应用、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 客户区隔与目标定位
  • 竞争性标竿分析
  • 多通路宣传活动管理
  • 客户行为分析
  • 行销管理
  • 全球社群媒体分析市场：依最终用户产业、绩效与预测划分，2019-2024年、2024-2029年、2034年
  • 银行和金融服务
  • 资讯科技和通讯
  • 零售
  • 卫生保健
  • 政府服务
  • 媒体与娱乐
  • 公用事业
  • 运输/物流
  • 其他最终用户
  • 全球社群媒体分析市场：依软体类型、效能和预测细分，2019-2024年、2024-2029年、2034年
  • 社群媒体监控工具
  • 情绪分析软体
  • 互动分析平台
  • 报告和视觉化工具
  • 社交监听工具
  • 全球社群媒体分析市场：按服务类型、效能和预测细分，2019-2024年、2024-2029年、2034年
  • 咨询服务
  • 实施服务
  • 培训和支援服务
  • 数据分析和报告服务
  • 策略发展服务

第七章 区域和国家分析

  • 全球社群媒体分析市场：按地区、表现和预测划分，2019-2024年、2024-2029年、2034年
  • 全球社群媒体分析市场：按国家、绩效和预测划分，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章：西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 社群媒体分析市场：竞争格局
  • 社群媒体分析市场：公司概况
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Digimind Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Hootsuite Inc.
  • Talkwalker SA
  • Oktopost Technologies Inc.
  • Simplify360 Inc.
  • Frrole Inc.
  • Heuritech SAS
  • Salesforce Inc.
  • Adobe Inc.
  • Clarabridge Inc.
  • Netbase Solutions Inc.
  • Brandwatch Limited
  • Gooddata Corporation
  • Simply Measured Inc.
  • Sysomos Inc.
  • Sprout Social Inc.

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年社群媒体分析市场：提供新机会的国家
  • 2029年社群媒体分析市场：新兴细分市场带来新机会
  • 2029年社群媒体分析市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r22131u

The social media analytics market encompasses the sales of social media analytics by entities (organizations, sole traders, and partnerships). It involves the ability to collect and interpret data from social channels to support business decisions and assess the performance of actions taken based on those decisions through social media. Key components of social media analytics include tracking conversations and measuring campaign effectiveness, with a focus on understanding how social activities influence business outcomes.

The primary types of components in social media analytics are software and services. Social media analytics software is designed to gather and interpret data from social channels to aid in business decision-making and analyze the performance of actions taken through social media. This software can be deployed through on-premise and cloud-based technologies, catering to both small and medium enterprises as well as large enterprises. The diverse applications of social media analytics include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. These applications find use across various end-user industries such as banking and financial services, IT and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media analytics market size has grown exponentially in recent years. It will grow from $13.83 billion in 2024 to $17.32 billion in 2025 at a compound annual growth rate (CAGR) of 25.2%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.

The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $50.68 billion in 2029 at a compound annual growth rate (CAGR) of 30.8%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.

The forecast of 30.8% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising tariffs on advanced processors and GPUs-key for AI-driven insights in social media analytics may increase infrastructure costs, impacting real-time analysis capabilities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increase in the number of social media users worldwide is driving the growth of the social media analytics market. Over the years, the use of mobile phones, laptops, and computers with internet access has risen significantly. The internet has enabled communication across international borders, and social networking has helped individuals expand their connections, forge new friendships, advance their careers, recruit employees, and find individuals with specialized skills, all contributing to its popularity. For example, in May 2023, Forbes, a U.S.-based resource that provides expert advice and reviews, reported that the global social media user base reached an estimated 4.9 billion in 2023, with projections suggesting it could grow to approximately 5.85 billion by 2027. Thus, the increasing number of social media users worldwide is expected to propel the growth of the social media analytics market during the forecast period.

The growth of e-commerce and online shopping is anticipated to drive the expansion of the social media analytics market in the future. E-commerce encompasses the buying and selling of goods and services over the internet, whereas online shopping specifically pertains to consumers purchasing products through digital platforms or websites. Social media analytics is crucial in leveraging the extensive data generated through e-commerce to benefit businesses. It provides numerous advantages, including delivering customer insights for customized marketing strategies, analyzing product reviews and recommendations to enhance product quality and reputation, assessing the effectiveness of influencer marketing campaigns, and improving customer support by monitoring and promptly responding to inquiries. For instance, in February 2023, Eurostat, a Europe-based intergovernmental organization, reported in a survey that 68% of individuals aged 16 to 74 had purchased or ordered products or services online in the previous 12 months, marking a 1% increase from 2021. Among internet users in the last three months, 51% were e-shoppers in 2022, with 44% of e-shoppers primarily buying clothes, shoes, and accessories online. Thus, the rise in e-commerce and online shopping is driving the growth of the social media analytics market.

Technological advancement is a significant trend gaining traction in the social media analytics market. Innovations like artificial intelligence (AI) have the potential to transform how brands promote themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. AI can automate many tedious tasks associated with managing social media. For example, in August 2024, Threads, a U.S.-based social media platform developed by Meta (formerly Facebook), introduced features like Analytics, Post Drafts, and Scheduling. These additions enhance user experience and engagement on social media platforms. Analytics provide valuable insights into content performance, while post drafts facilitate flexible content creation and collaboration. Scheduling allows for automated post-publication, ensuring consistency and optimal audience engagement. Together, these tools empower users to create more effective and strategic social media content.

Major companies in the social media analytics market are adopting innovative solutions to maintain a competitive edge. This involves the development and application of advanced technologies that go beyond traditional data analysis, extracting valuable insights, patterns, and trends from social media platforms. This empowers businesses and organizations to make informed, data-driven decisions, enhance engagement, and gain a deeper understanding of their online audiences. In February 2022, Qualtrics, an experience management company, launched XM Discover, a suite designed to provide a comprehensive understanding of customer and employee sentiments by analyzing conversations across various platforms. Leveraging AI and machine learning, XM Discover processes structured and unstructured data from sources like social media posts, chat, and support conversations, facilitating improved experiences for customers, employees, brands, and products.

In April 2024, Hootsuite, a Canada-based social media management platform, acquired Talkwalker for an undisclosed amount. This acquisition enables Hootsuite to provide a more comprehensive suite of services, allowing clients to engage more effectively with their audiences and make data-driven decisions to enhance their social media strategies. Talkwalker is a Luxembourg-based software company that specializes in social listening and analytics services.

Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.

North America was the largest region in the social media analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for social media analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social media analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Deployment: On-Premise; Cloud
  • 3) By Organization Size: Small And Medium Enterprises; Large Enterprises
  • 4) By Application: Customer Segmentation And Targeting; Competitor Benchmarking; Multichannel Campaign Management; Customer Behavioral Analysis; Marketing Management
  • 5) By End-User Industry: Banking And Financial Services; IT And Telecommunications; Retail; Healthcare; Government Services; Media And Entertainment; Utilities; Transportation And Logistics; Other End Users
  • Subsegments:
  • 1) By Software: Social Media Monitoring Tools; Sentiment Analysis Software; Engagement Analytics Platforms; Reporting And Visualization Tools; Social Listening Tools
  • 2) By Services: Consulting Services; Implementation Services; Training And Support Services; Data Analysis And Reporting Services; Strategy Development Services
  • Companies Mentioned: International Business Machines Corporation; Google LLC; Oracle Corporation; SAS Institute Inc.; Digimind; Hootsuite Inc.; Talkwalker S. A.; Oktopost Technologies Inc.; Simplify360 Inc.; Frrole Inc.; Heuritech SAS; Salesforce Inc.; Adobe Inc.; Clarabridge Inc.; Netbase Solutions Inc.; Brandwatch Limited; Gooddata Corporation; Simply Measured Inc.; Sysomos Inc.; Sprout Social Inc.; SAP SE; Unmetric Inc.; Rival IQ Inc.; Meltwater Us Holdings Inc.; SpreadFast Inc.; MetaQuotes Software Corp.; Emplifi Inc. (Socialbakers); Sprinklr Inc.; Synthesio Inc.; Brand24 Inc.; Qualtrics LLC; Cision Ltd.; Zoho Corporation Pvt. Ltd.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Social Media Analytics Market Characteristics

3. Social Media Analytics Market Trends And Strategies

4. Social Media Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Social Media Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Social Media Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Social Media Analytics Market Growth Rate Analysis
  • 5.4. Global Social Media Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Social Media Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Social Media Analytics Total Addressable Market (TAM)

6. Social Media Analytics Market Segmentation

  • 6.1. Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.2. Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • Cloud
  • 6.3. Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small And Medium Enterprises
  • Large Enterprises
  • 6.4. Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Segmentation And Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioural Analysis
  • Marketing Management
  • 6.5. Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking And Financial Services
  • IT And Telecommunications
  • Retail
  • Healthcare
  • Government Services
  • Media And Entertainment
  • Utilities
  • Transportation And Logistics
  • Other End Users
  • 6.6. Global Social Media Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Monitoring Tools
  • Sentiment Analysis Software
  • Engagement Analytics Platforms
  • Reporting And Visualization Tools
  • Social Listening Tools
  • 6.7. Global Social Media Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Training And Support Services
  • Data Analysis And Reporting Services
  • Strategy Development Services

7. Social Media Analytics Market Regional And Country Analysis

  • 7.1. Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Social Media Analytics Market

  • 8.1. Asia-Pacific Social Media Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Social Media Analytics Market

  • 9.1. China Social Media Analytics Market Overview
  • 9.2. China Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Social Media Analytics Market

  • 10.1. India Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Social Media Analytics Market

  • 11.1. Japan Social Media Analytics Market Overview
  • 11.2. Japan Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Social Media Analytics Market

  • 12.1. Australia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Social Media Analytics Market

  • 13.1. Indonesia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Social Media Analytics Market

  • 14.1. South Korea Social Media Analytics Market Overview
  • 14.2. South Korea Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Social Media Analytics Market

  • 15.1. Western Europe Social Media Analytics Market Overview
  • 15.2. Western Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Social Media Analytics Market

  • 16.1. UK Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Social Media Analytics Market

  • 17.1. Germany Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Social Media Analytics Market

  • 18.1. France Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Social Media Analytics Market

  • 19.1. Italy Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Social Media Analytics Market

  • 20.1. Spain Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Social Media Analytics Market

  • 21.1. Eastern Europe Social Media Analytics Market Overview
  • 21.2. Eastern Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Social Media Analytics Market

  • 22.1. Russia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Social Media Analytics Market

  • 23.1. North America Social Media Analytics Market Overview
  • 23.2. North America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Social Media Analytics Market

  • 24.1. USA Social Media Analytics Market Overview
  • 24.2. USA Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Social Media Analytics Market

  • 25.1. Canada Social Media Analytics Market Overview
  • 25.2. Canada Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Social Media Analytics Market

  • 26.1. South America Social Media Analytics Market Overview
  • 26.2. South America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Social Media Analytics Market

  • 27.1. Brazil Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Social Media Analytics Market

  • 28.1. Middle East Social Media Analytics Market Overview
  • 28.2. Middle East Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Social Media Analytics Market

  • 29.1. Africa Social Media Analytics Market Overview
  • 29.2. Africa Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Social Media Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Social Media Analytics Market Competitive Landscape
  • 30.2. Social Media Analytics Market Company Profiles
    • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Digimind Overview, Products and Services, Strategy and Financial Analysis

31. Social Media Analytics Market Other Major And Innovative Companies

  • 31.1. Hootsuite Inc.
  • 31.2. Talkwalker S.A.
  • 31.3. Oktopost Technologies Inc.
  • 31.4. Simplify360 Inc.
  • 31.5. Frrole Inc.
  • 31.6. Heuritech SAS
  • 31.7. Salesforce Inc.
  • 31.8. Adobe Inc.
  • 31.9. Clarabridge Inc.
  • 31.10. Netbase Solutions Inc.
  • 31.11. Brandwatch Limited
  • 31.12. Gooddata Corporation
  • 31.13. Simply Measured Inc.
  • 31.14. Sysomos Inc.
  • 31.15. Sprout Social Inc.

32. Global Social Media Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Analytics Market

34. Recent Developments In The Social Media Analytics Market

35. Social Media Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Social Media Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Social Media Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Social Media Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer