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市场调查报告书
商品编码
1820233

2025 年至 2033 年社群媒体分析市场规模、份额、趋势及预测（按组件、部署模式、组织规模、应用程式、最终用户和地区划分）

Social Media Analytics Market Size, Share, Trends, and Forecast by Component, Deployment Mode, Organization Size, Application, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

2024年全球社群媒体分析市场规模达140亿美元。展望未来， IMARC Group预测2033年市场规模将达到831.1亿美元，2025-2033年的复合年增长率为21.9%。北美目前占据社群媒体分析市占率的33.0%，预计到2024年将达到此水准。社群媒体分析市场占有率的成长得益于对资料分析日益增长的需求，数据分析有助于增强决策过程，提高各种社群媒体平台的利用率，以及越来越注重快速有效地回应客户咨询。

社群媒体分析是一种收集、处理和理解社群媒体网路资料的系统，旨在研究使用者活动。透过识别点讚、分享和评论，企业可以维护明智的行销实践并增强客户关係。它可以帮助企业深入了解受众，改善决策流程和内容优化，进而提升绩效。此外，智慧工具等新工具有助于收集资料，使其能够更有效率、更快速地定位行销活动，并带来更高的投资报酬率 (ROI)。因此，社群媒体分析最终可以帮助企业在实现成长目标的同时，增强其社群媒体影响力。

社群媒体分析趋势正受到主要市场参与者的影响，他们采用先进技术来增强资料分析和决策能力。这个过程涉及收集、量化和解读社交媒体资料，以深入了解受众的行为、互动方式和情绪。同时，Adobe、Oracle、Saleforce IBM 等一些领先企业正在利用支援人工智慧 (AI)、即时分析和机器学习 (ML) 的平台来推动创新。这可以最大限度地提高内容的有效性，确定行销活动的成功指标，并优化行销策略。此外，透过利用情绪分析、趋势追踪和图像/视讯分析等工具，公司可以获得宝贵的洞察，从而提高绩效和竞争力。

社群媒体分析市场的成长是由数据驱动决策日益增长的重要性以及对社群媒体平台越来越依赖的商业洞察所驱动的。企业正在利用社群媒体分析来了解消费者的行为、偏好和情绪，从而实现个人化行销策略并提高客户参与度。除此之外，网红行销和数位广告的日益普及，加上电子商务平台的扩张，正在催化对衡量行销活动效果和投资报酬率 (ROI) 的分析需求。人工智慧 (AI) 和机器学习 (ML) 的进步进一步增强了资料处理能力，使人们能够从非结构化社交媒体资料中获得更深入的洞察。除此之外，基于云端的解决方案的使用日益增多，使得分析工具更易于存取和扩展。此外，竞争加剧、品牌声誉管理的需求以及对资料隐私法规的遵守，都促使企业投资强大的社群媒体分析解决方案以保持竞争力。

美国社群媒体分析市场的需求是由社群媒体平台的广泛采用和对数据驱动业务策略的高度重视所驱动的。各行各业的公司都利用社群媒体分析来获取有关用户行为的可行洞察，优化行销活动并增强参与度。数位广告和电子商务服务的扩展也产生了对分析工具的需求，以衡量绩效并最大化投资回报。与此相符的是，美国在人工智慧和机器学习方面处于领先地位，提高了分析解决方案的效率和准确性。管理机构正在投资美国的人工智慧解决方案的开发。根据美国商务部官方网站提供的信息，总统为商务部提出的2025年预算拨款6500万美元用于保护和推广人工智慧，包括保护美国公众免受其潜在风险的侵害。此外，品牌声誉管理和情感分析日益重要，鼓励企业采用这些工具。

社群媒体分析市场趋势：

社群媒体平台的使用率不断提高

随着全球手机普及率的不断提高，社群媒体平台的使用也日益增多，这促进了市场的成长。据报道，到2027年，全球智慧型手机用户总数预计将超过60亿。如此庞大的用户群每天都会产生大量文字、图像和影片等形式的资料。企业收集这些资料是为了分析顾客偏好、行为和情绪等方面的宝贵见解。此外，企业也利用社群媒体分析来监测客户情绪并调整行销策略，从而透过应对动态的市场环境来提升销售额和营运获利能力。此外，社群媒体分析也能帮助企业精准有效研究资料。此外，云端运算（尤其是透过SaaS平台）的应用，使企业能够有效率地提供社交媒体分析解决方案，从而更轻鬆地即时监控和分析社交媒体资料，以便做出更明智的决策。这些见解可以推动产品开发、行销和客户互动活动，进而对市场产生正面影响。因此，了解用户趋势和行为成为跟上竞争步伐的必要条件，从而增强社群媒体分析市场前景。

为增强决策过程，对资料分析的需求不断增长

为了做出更好的决策，对社群媒体分析的需求日益增长，这支持了市场的成长。据IMARC Group称，2024 年全球资料分析市场规模达 743 亿美元。此外，公司依靠资料分析来改善其决策流程。除此之外，与业务、人口统计和客户资料相结合的高级分析可以帮助公司识别市场空白、分析销售情况并做出明智的决策以超越竞争对手。社群媒体分析在从社群媒体资料中提供可操作的见解方面发挥着至关重要的作用，这对市场产生了积极的影响。此外，企业可以追踪关键绩效指标 (KPI)，例如参与率、覆盖率和转换率。此外，云端运算凭藉其可扩展性、灵活性和成本效益，使企业能够存取高级资料分析工具，使他们能够利用社交媒体见解做出明智的决策。除此之外，这些见解对于优化行销策略、了解使用者情绪以及使产品或服务与市场需求保持一致都非常宝贵。与此相符的是，它使企业能够改善策略，更有效地分配资源，并最终提高获利能力。

改善客户服务的需求日益增加

由于对改善客户服务的需求日益增长，社群媒体分析工具的采用率不断上升，这促进了社群媒体分析市场的成长。同时，快速数位化为人们提供了更多获取资讯和选择的管道，从而增加了他们的需求。根据印度外交部的数据，预计2028年，印度的数位转型将创造1兆美元的经济规模。此外，社群媒体和线上平台正在为民众提供公开且具影响力的声音。随着基于云端的社群媒体分析解决方案变得越来越普及，即使是中小企业也可以利用这些解决方案，透过分析客户在社群平台上的情绪和行为来增强客户体验管理并改善服务。在社群媒体上分享的一次不良体验就可能损害公司的形象。因此，公司需要快速有效地回应客户的任何咨询、投诉或回馈，以建立正面的形象。此外，创新技术帮助这些公司收集和分析资料，以了解客户的需求、偏好和痛点。此外，社群媒体分析透过分析客户行为来辅助客户体验管理，使企业能够增强服务质量，并在快速发展的市场中保持竞争力。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球社群媒体分析市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：按组成部分

  • 解决方案
  • 服务

第七章：市场区隔：依部署模式

  • 本地
  • 基于云端

第八章：市场区隔：依组织规模

  • 中小企业
  • 大型企业

第九章：市场区隔：依应用

  • 客户细分与定位
  • 竞争对手基准化分析
  • 多通路行销活动管理
  • 客户行为分析
  • 行销管理

第 10 章：市场区隔：依最终用户

  • 金融服务业协会
  • 媒体与娱乐
  • 旅游与饭店
  • IT和电信
  • 零售
  • 卫生保健
  • 其他的

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 12 章：SWOT 分析

第 13 章：价值链分析

第 14 章：波特五力分析

第 15 章：价格分析

第 16 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Brandwatch (Cision US Inc.)
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
Product Code: SR112025A4282

The global social media analytics market size was valued at USD 14.0 Billion in 2024 Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the social media analytics market share by 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

Social media analytics is the system of gathering, processing, and understanding data gathered from social media networks in an attempt to study the activity of users. In line with this, through the identification of likes, shares and comments businesses defend smart marketing practices and enhance customer relations. It assists the firms to get insights of its audiences and improve the policy making process and content optimization for improved performance. Moreover, new tools called smart tools help to gather data it is more efficient and immediate to target the campaigns and, bring a better return for investments (ROI). As a result, social media analytics can help businesses ultimately make their social media presence more robust while keeping the company's goal of growth in mind.

Social media analytics trends are being influenced by key market players adopting advanced technologies to enhance data analysis and decision-making. The process involves the action of harvesting, quantifying, as well as interpreting social media data to attain insights of the audience's behaviour, interaction fashion and their sentiment. Concurrently, some of the leaders are Adobe, Oracle, Sale force IBM, and others who are pushing innovation by availing platforms that support, artificial intelligence (AI), real-time analytics, and machine learning (ML). It allows the effectiveness of content to be maximized, the measures of the success of the campaign to be determined and the marketing strategies to be fine-tuned. Furthermore, by leveraging tools such as sentiment analysis, trend tracking, and image/video analytics, companies gain valuable insights to improve their performance and competitiveness.

The social media analytics market growth is driven by the increasing importance of data-driven decision-making and the growing reliance on social media platforms for business insights. Organizations are leveraging social media analytics to understand consumer behavior, preferences, and sentiment, enabling personalized marketing strategies and improved customer engagement. Besides this, the rising popularity of influencer marketing and digital advertising, combined with the expansion of e-commerce platforms is catalyzing the demand for analytics to measure campaign effectiveness and return on investment (ROI). Advancements in artificial intelligence (AI) and machine learning (ML) have further enhanced data processing, enabling deeper insights from unstructured social media data. Besides this, the growing usage of cloud-based solutions has made analytics tools more accessible and scalable. Additionally, heightened competition, the need for brand reputation management, and compliance with data privacy regulations encourage businesses to invest in robust social media analytics solutions to stay competitive.

The United States social media analytics market demand is driven by the widespread adoption of social media platforms and the strong emphasis on data-driven business strategies. Companies across industries utilize social media analytics to gain actionable insights into user behavior, optimize marketing campaigns, and enhance engagement. The expansion of digital advertising and e-commerce services also creates the need for analytics tools to measure performance and maximize ROI. In line with this, the United States is a leader in AI and ML advancements, enhancing the efficiency and precision of analytics solutions. Governing bodies are investing in the development of AI solutions in the US. As per the information provided on the official website of the US department of Commerce, The President's 2025 Budget for the Department of Commerce secured USD 65 Million to protect and promote AI, including defending the American public against its potential risks. Additionally, the growing importance of brand reputation management and sentiment analysis has encouraged organizations to adopt these tools.

Social Media Analytics Market Trends:

Growing utilization of social media platforms

The growing use of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. As per reports, the total number of smartphone users is expected to cross 6 Billion by the year 2027 on a global level. Such a huge user base contributes to the production of vast data every day in the form of text, images, and videos. Businesses gather this data in order to analyze valuable insights into customer preference, behavior, and sentiment. Moreover, companies are leveraging social media analytics to monitor customer sentiment and adapt marketing strategies, gaining insights to improve sales and operational profitability by responding to dynamic market conditions. Apart from this, social media analytics enables a company to study the data precisely and effectively. Also, cloud adoption, particularly through SaaS, allows businesses to offer social media analytics solutions efficiently, making it easier to monitor and analyze social media data in real-time for better decision-making. Such insights could drive product development, marketing, and customer engagement activities, thus positively influencing the market. Consequently, knowledge of user trends and behavior is becoming a necessity for keeping pace with competition, thereby enhancing the social media analytics market outlook.

Rising demand for data analytics for enhanced decision-making process

The increasing need for social media analytics to make better decisions is supporting the growth of the market. According to the IMARC Group, the global data analytics market size reached USD 74.3 Billion in 2024. In addition, companies depend on data analytics to improve their decision-making processes. Besides this, advanced analytics, integrated with business, demographic, and customer data, helps companies identify market gaps, analyze sales, and make informed decisions to outperform competitors. Social media analytics plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Also, cloud computing, with its scalability, flexibility, and cost-effectiveness, enables businesses to access advanced data analytics tools, empowering them to make informed decisions using social media insights. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding user sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of social media analytics tools due to the increasing need to improve customer service is contributing to the social media analytics market growth. In line with this, rapid digitalization offers people more access to information and options, increasing their demand. As per the Ministry of External Affairs Government of India, digital transformation in India is expected to create a USD 1 Trillion economy by 2028. Besides this, social media and online platforms are providing a public and influential voice for the people. As cloud-based social media analytics solutions become more accessible, even SMEs can leverage them to enhance customer experience management and improve services by analyzing customer sentiment and behaviors on social platforms. A single bad experience shared through social media may ruin the image of a company. So, the companies respond fast and effectively to any inquiry, complaint, or feedback from their customers in order to portray a positive image. Moreover, innovative technologies aid these companies to collect and analyze data to understand their customers' needs, preferences, and pain points. Furthermore, social media analytics aids in customer experience management by analyzing customer behavior, enabling organizations to enhance service offerings and stay competitive in a fast-evolving market.

Social Media Analytics Industry Segmentation:

Analysis by Component:

  • Solutions
  • Services

Solutions comprise the largest market share since they offer comprehensive tools and technologies that meet the diverse needs of businesses across industries. Analytics solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions. Customizable dashboards and user-friendly interfaces allow businesses to tailor analytics to their specific objectives, whether for improving marketing strategies, enhancing customer engagement, or monitoring brand reputation.

Analysis by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises exhibits a clear dominance in the market. It refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their social media analytics processes. This ensures compliance with privacy regulations, which is very important for maintaining customer trust and avoiding legal issues. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments. On-premises deployment also offers enhanced security by keeping data within the organization's network, reducing the risks associated with third-party cloud service providers. Additionally, on-premises solutions can be highly customized to meet specific business needs, enabling customized integrations with existing systems and processes.

Analysis by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises

Large enterprises hold 58.9% of the social media analytics market share. Large enterprises represent the biggest segment because of their extensive workforce, substantial revenue, and widespread reach. These organizations have complex social media footprints, with multiple brands, products, and user segments to manage. For large enterprises, social media analytics solutions enable them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing the social media analytics market trends on a large scale. Besides this, it helps in creating effective marketing decisions, which helps these enterprises identify areas for their marketing campaigns and how to engage communities as well as efficiently manage resources. Additionally, large enterprises have dedicated teams and departments for analytics, which allows them to fully leverage social media analytics platforms. They also have the infrastructure to implement comprehensive, enterprise-level solutions that can integrate seamlessly with other systems, such as customer relationship management (CRM) tools, sales platforms, and marketing automation systems.

Analysis by Application:

  • Customer Segmentation and Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management

Customer segmentation and targeting hold 35.4% of the market share. It is an essential approach for companies seeking to customize their marketing initiatives for particular user segments efficiently. By examining social media data, businesses can pinpoint and classify their audience into separate segments according to demographics, behaviors, interests, and preferences. Through this, businesses get to know about their clients in a better way, which helps them to create content that customers can relate to. Additionally, social media analytics offers essential insights into users' choices, enabling companies to understand their opinions regarding their products or services. Companies can monitor individuals' engagements with brands and anticipate future buying habits. This data-oriented method enables more precise targeting, making certain that marketing initiatives connect with the appropriate audience at the right moment. Apart from this, focused marketing strategies result in greater conversion rates, enhanced brand loyalty, and better customer retention.

Analysis by End User:

  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • IT and Telecom
  • Retail
  • Healthcare
  • Others

Retail holds 24.7% of the market share. Retail dominates the market, which can be attributed to its reliance on user engagement and understanding several preferences. Social media platforms offer abundant data that delivers important insights about customer preferences as well as their purchasing habits. Retail channels utilize social media analytics to grasp market trends, assess product performance, and observe competitor actions. Social media analytics aids in finding customer sentiment by examining conversations, reviews, and comments on social media. This data is essential for product development, inventory control, and marketing strategies. Furthermore, retailers utilize analytics to oversee their brand image and observe competitor actions. In addition to this, it enables retailers to swiftly tackle problems and take advantage of favorable feedback by remaining aware about customer opinions regarding their products and services. Through the examination of social media engagement, retailers can more effectively categorize their customer demographic, tailor advertising strategies, and create focused promotions.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America accounts for 33.0% of the market share. North America enjoys the leading position in the market owing to its advanced technological infrastructure, high social media penetration, and strong emphasis on data-driven decision-making across industries. Businesses in the region actively leverage social media analytics to gain valuable insights into consumer behavior, optimize marketing strategies, and enhance customer engagement. The region's well-established digital advertising and e-commerce services further drive the social media analytics market demand to track campaign performance and maximize ROI. North America's leadership in AI and ML technologies has notably improved the capabilities of social media analytics, enabling deeper insights and real-time data processing. Additionally, the high number of major technology companies and social media platforms support continuous innovations and development in analytics solutions. The growing awareness among businesses about brand reputation management, coupled with the need to monitor online sentiment, has increased the adoption of analytics for strategic planning. Furthermore, regulatory compliance requirements and investments in cloud-based solutions have made social media analytics more accessible and scalable. With high internet penetration and widespread smartphone usage, the US provides an ideal environment for analytics adoption. According to the article published on the official website of Pew Research Centre, in 2024, 96% of adults in the US use the internet. As more people and businesses go online in the United States, the volume of social media data increases. This has created a massive need for tools that can analyze and understand these data streams.

Key Regional Takeaways:

United States Social Media Analytics Market Analysis

The United States hold 80.00% share of North America. The increasing awareness among individuals about the importance of data-driven decision-making in business strategies is impelling the region's social media analytics market outlook. A key factor is the increasing use of social media platforms by companies to connect with customers, foster brand loyalty, and improve marketing strategies. With countless active users on social media platforms, businesses rely on analytics to derive actionable insights from the enormous volume of user-generated data. According to reports, the US had 239.0 Million social media users in January 2024. Companies must assess the success of their campaigns, monitor engagement, and comprehend audience interests. Social media analytics offers metrics like reach, conversion rates, and click-through rates, which enables marketers to refine their strategies and attain improved ROI. Furthermore, the growing emphasis on managing customer experience is driving the need for analytics solutions. Businesses utilize sentiment analysis, trend monitoring, and immediate feedback to enhance user satisfaction and tackle problems proactively. This is especially important in a competitive area where user preferences can change quickly. In addition to this, the incorporation of AI and ML into social media analytics tools has improved their features, allowing for predictive analysis, advanced sentiment detection, and automated reporting. This is enhancing the accessibility and depth of analytics solutions for companies of every size.

Europe Social Media Analytics Market Analysis

The Europe social media analytics market is driven by the region's efficient digital ecosystem, high focus on data-driven decision-making, and increasing reliance on social media for business operations. European companies are focusing on analytics to gain valuable insights from user interactions and social trends due to the increased internet usage and smartphone adoption. Reports indicate that in 2024, 94% of households in the EU had internet access. An important factor is the growing digital marketing environment in Europe. Businesses in various sectors are significantly investing in social media advertising, requiring strong analytics tools to assess campaign effectiveness, monitor customer interaction, and enhance advertising tactics. Social media analytics offers essential metrics like conversion rates, audience demographics, and ROI, allowing companies to make well-informed choices. Furthermore, as the competitive European market prioritizes customer experience, businesses are employing analytics to track consumer sentiment, recognize new preferences, and react to feedback instantly.

Asia Pacific Social Media Analytics Market Analysis

The growing digital transformation, along with the increasing internet utilization in the region, is bolstering the market growth. According to Invest India, the typical monthly data consumption per user hit 20.27GB as of March 2024 in India. As nations, such as China, India, and Southeast Asian countries witness rapid increase in smartphone usage, the area is emerging as a center for social media engagement. Companies are utilizing analytics tools to capitalize on the extensive data produced across various social media platforms. With online shopping becoming a leading trend, businesses employ social media analytics to grasp user behavior, monitor buying patterns, and improve tailored marketing approaches. Analytics-derived insights assist businesses in enhancing customer targeting and refining advertising campaigns, boosting conversion rates and ROI. The Asia-Pacific region is recognized for having a large number of influencers on different platforms, which makes analytics crucial for monitoring campaign effectiveness, engagement statistics, and audience choices. This holds significant value for brands aiming to traverse the varied cultural and linguistic terrain of the area. Furthermore, the area's emphasis on technological advancements fosters the integration of AI and ML in analytics tools. These technologies facilitate real-time observation, predictive analytics, and improved sentiment analysis, increasing the worth of social media information for companies.

Latin America Social Media Analytics Market Analysis

The region's rapidly increasing internet and smartphone penetration, coupled with the growing influence of social media platforms, is propelling the market growth. According to the reports, Brazil had 152.4 Million social media users in January 2023. Enterprises in this region use social media analytics solutions to tap into this big and active base of online users and gain actionable insights into the behavior, preferences, and trends of users. Additionally, a considerable expansion of e-commerce and digital marketing services across Latin America substantially drives the demand for analytics tools. Due to the shift of businesses towards online platforms, they highly depend on data derived from social media to optimize advertisement campaigns, augment user engagement, and improve their ROI. Moreover, various initiatives are being undertaken by governing agencies in the region towards promoting digitization.

Middle East and Africa Social Media Analytics Market Analysis

The region's growing digital transformation, increasing internet usage, and widespread use of social media platforms are contributing to the market growth. Companies throughout the MEA region utilize analytics tools to leverage the vast amount of user-generated content for understanding customer behavior and market trends. Moreover, the expansion of e-commerce platforms and online advertising prompts businesses to improve their marketing strategies and maximize campaign effectiveness. Reports indicate that Saudi Arabia's e-commerce sector produced USD 10 Billion in revenue in 2023. Social media analytics allows organizations to monitor engagement, assess ROI, and improve their outreach strategies. Moreover, the rise of influencer marketing in regions, such as the UAE, Saudi Arabia, and South Africa is driving the need for analytics to evaluate campaign success and audience perception.

Competitive Landscape:

Key players are offering innovative solutions and new technology to meet the high demand for analytics tools. These companies are investing in research and development (R&D) activities to enhance analytics tools with features like real-time monitoring, AI-driven insights, and predictive analytics, meeting the needs of businesses. They provide scalable cloud-based platforms that make analytics more accessible across industries. By partnering with social media platforms, big companies integrate analytics solutions seamlessly, allowing businesses to derive actionable insights from unstructured data. They also focus on improving user experience, enabling intuitive dashboards and customizable reporting. Furthermore, key players emphasize educating organizations on the value of analytics in improving customer engagement, optimizing marketing strategies, and measuring ROI. In March 2024, Reddit, a social networking forum, unveiled its new Reddit Pro set of analytics and data insights, crafted to help brands to maximize the app's potential and leverage the value of Reddit's vibrant niche communities. This Pro dashboard offers information on the number of post views, upvotes, and new followers and provides easy access to trend insights.

The report provides a comprehensive analysis of the competitive landscape in the social media analytics market with detailed profiles of all major companies, including:

  • Adobe Inc.
  • Brandwatch (Cision US Inc.)
  • Clarabridge
  • Hootsuite Inc.
  • International Business Machines Corporation
  • NetBase Quid
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.

Key Questions Answered in This Report

  • 1.How big is the social media analytics market?
  • 2.What is the expected growth rate of the global social media analytics market during 2025-2033?
  • 3.Which are the major drivers for social media analytics market growth?
  • 4.What is the leading segment of social media analytics based on component?
  • 5.What is the leading segment of social media analytics based on deployment mode?
  • 6.What is the leading segment of social media analytics based on organization size?
  • 7.What is the leading segment of social media analytics based on application?
  • 8.What is the leading segment of social media analytics based on end user?
  • 9.Which regions offer the most promising opportunities on the basis of social media analytics market size?
  • 10.Which are the social media analytics companies?
  • 11.What strategies are they adopting to stay ahead of competition?
  • 12.What are the key opportunities in the social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2024
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2024
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2024
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2024
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2024
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players