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封面
市场调查报告书
商品编码
1390516

2023-2028 年社群媒体分析市场报告（按组件、部署模式、组织规模、应用程式、最终用户和区域）

Social Media Analytics Market Report by Component, Deployment Mode, Organization Size, Application, End User, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球社群媒体分析市场规模达到90亿美元。展望未来， IMARC Group预计到2028年市场规模将达到364亿美元，2022-2028年复合年增长率（CAGR）为26.22%。推动资料分析以增强决策流程的需求不断增长，各种社交媒体平台的利用率不断提高，以及越来越注重对客户询问、投诉和反馈的快速有效响应以保持正面形象，这些都是推动这一趋势的主要因素。市场。

社群媒体分析 (SMA) 是一种收集、分析和解释来自各种社群媒体平台的资料的工具，以获得有关受众行为、参与度和趋势的宝贵见解。它包括追踪指标，例如按讚、分享、评论和追踪者成长，以衡量社交媒体行销活动和策略的有效性。它依靠演算法和资料视觉化技术将原始资料转换为可操作的信息，帮助企业和组织做出明智的决策。由于它允许公司开展线上业务并保持竞争力，全球对 SMA 的需求正在不断增长。

目前，SMA 的采用越来越多，因为它允许公司透过检查资料模式和情绪分析来客製化内容和参与策略，这正在促进市场的成长。除此之外，对 SMA 的需求不断增长，因为它是有效线上行销和品牌管理的关键组成部分，这提供了积极的市场前景。与此一致的是，人们对社群媒体洞察力的日益关注，因为它们对公司的产品开发很有价值，正在推动市场成长。除此之外，人工智慧（AI）和机器学习（ML）的进步提高了社群媒体分析工具的准确性和效率，这有助于市场成长。此外，影响力行销在全球范围内的日益普及正在加强市场的成长。此外，由于 SMA 提供即时监控功能，对 SMA 的需求不断增长，正在支持市场成长。

社群媒体分析市场趋势/驱动因素：

社群媒体平台的使用率不断提高

由于世界各地大众越来越多地使用手机，社群媒体平台的使用率不断上升，推动了市场的成长。这个庞大的用户群每天都会产生大量资料，包括文字、图像和影片。据此，企业分析这些资料以获得有关客户偏好、行为和情绪的有价值的资讯。除此之外，SMA 允许公司有效地检查资料。这些见解可以指导产品开发、行销策略和客户参与工作，从而提供积极的市场前景。因此，了解使用者趋势和行为对于保持竞争优势变得至关重要。

对资料分析以增强决策过程的需求不断增长

资料分析对 SMA 的需求不断增长，支撑着市场的成长。此外，公司也越来越依赖资料分析来改善决策流程。 SMA 在从社群媒体资料中提供可行的见解方面发挥着至关重要的作用，这对市场产生了积极的影响。此外，企业可以追踪关键绩效指标 (KPI)，例如参与率、覆盖率和转换率。除此之外，这些见解对于优化行销策略、了解客户情绪以及使产品或服务与市场需求保持一致非常宝贵。据此，它使企业能够完善策略，更有效地分配资源，并最终提高获利能力。

日益需要改善客户服务

由于改善客户服务的需求不断增加，SMA 的采用率不断上升，这推动了市场的成长。与此一致的是，快速的数位化使客户能够更好地获取资讯和选择，从而提高他们的要求。除此之外，社群媒体和线上平台为人们提供了公开且有影响力的声音。在社群媒体上分享的一次负面经验可能会迅速损害公司的声誉。因此，企业优先考虑对客户询问、投诉和回馈进行快速有效的回应，以保持正面形象。公司正在利用增强的技术来收集和分析资料，使他们能够了解客户的需求、偏好和痛点。

社群媒体分析产业细分：

IMARC Group提供了对市场报告各细分市场主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据组件、部署模式、组织规模、应用程式和最终用户对市场进行了分类。

按组件划分：

解决方案

服务

解决方案占据大部分市场份额

该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案和服务。根据该报告，解决方案代表了最大的部分。 SMA 解决方案包括企业用来收集、处理和分析来自各种社群媒体管道的资料的软体和平台。解决方案通常采用基于云端的软体即服务 (SaaS) 平台的形式，为各种规模的企业提供可扩展性和可存取性。这些工具通常包括资料收集、情绪分析、趋势识别和报告等功能。它们使组织能够从每天产生的大量社交媒体资料中提取有意义的见解。企业依靠这些解决方案来追踪关键绩效指标、衡量行销活动的影响、了解客户情绪并做出数据驱动的决策。

按部署模式划分：

本地

基于云端

本地部署占产业最大份额

报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示，本地部署占据了最大的市场份额。本地部署是指在公司的实体基础设施（例如伺服器和资料中心）内安装和运行分析软体，而不是使用基于云端的解决方案。它为组织提供了对其 SMA 流程的更好控制和客製化。此外，它特别受到具有严格资料安全和合规性要求的企业的青睐，因为它允许他们将敏感资料保留在自己的网路中。本地还可以满足拥有大量现有资讯技术 (IT) 基础设施投资的企业的需求。

按组织规模划分：

中小企业

大型企业

大型企业代表主导细分市场

该报告根据组织规模对市场进行了详细的细分和分析。这包括中小企业和大型企业。报告称，大型企业占最大部分。大型企业通常以其广泛的员工、可观的收入和全球影响力来定义。这些组织拥有复杂的社群媒体足迹，需要管理多个品牌、产品和客户群。对于大型企业来说，SMA 使他们能够全面了解他们在各种社群媒体平台上接触的不同受众。它有助于监控品牌声誉、追踪竞争对手以及大规模评估市场趋势。除此之外，它还有助于数据驱动的决策，使这些企业能够优化行销活动、增强客户参与度并有效地分配资源。

按应用划分：

客户区隔与目标定位

竞争对手基准化分析

多通路行销活动管理

客户行为分析

行销管理

客户细分和定位在市场上表现出明显的主导地位

报告还提供了基于应用程式的详细市场细分和分析。这包括客户细分和定位、竞争对手基准测试、多通路活动管理、客户行为分析和行销管理。报告称，客户细分和定位占据了最大的市场份额。客户细分和目标定位对于旨在有效针对特定客户群客製化行销工作的企业来说是至关重要的策略。透过分析社群媒体资料，企业可以根据人口统计、行为、兴趣和偏好来识别受众并将其分类为不同的细分市场。它使公司能够更深入地了解其客户群，帮助他们创建更个人化和相关的内容和产品。此外，SMA 还提供了有关消费者情绪的宝贵见解，使企业能够了解客户对其产品或服务的感受。

按最终用户划分：

BFSI

媒体和娱乐

旅游和酒店业

资讯科技和电信

零售

卫生保健

其他的

零售业主导市场

该报告提供了基于最终用户的详细市场细分和分析。这包括 BFSI、媒体和娱乐、旅游和酒店、IT 和电信、零售、医疗保健等。报告称，零售业占最大部分。零售业依赖客户参与和了解消费者偏好。 SMA 透过分析社群媒体对话、评论和评论来帮助了解客户行为和情绪。这些资讯对于产品开发、库存管理和行销策略非常有价值。此外，零售商还使用 SMA 来监控其品牌声誉并追踪竞争对手的活动。除此之外，它还允许零售商透过随时了解客户对其产品和服务的评价来快速解决问题并利用正面回馈。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美市场领先，占据最大的社群媒体分析市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

由于许多社交媒体公司的存在，北美占据了最大的市场份额。此外，对数据驱动决策的需求不断增长，带来了积极的市场前景。除此之外，越来越多地采用 SMA 来了解客户行为，这也促进了市场的成长。此外，提高客户参与度的日益普及正在推动市场成长。

竞争格局：

主要参与者不断收集和汇总来自各种社交媒体平台的资料，包括文字、图像、影片和用户互动。他们采用网页抓取和应用程式介面 (API) 整合来确保全面的资料覆盖。此外，许多公司正在投资高级分析和人工智慧 (AI) 功能，例如情绪分析、自然语言处理 (NLP) 和机器学习 (ML) 演算法，以从资料中提取有意义的见解。除此之外，主要製造商还提供客製化选项，以满足不同行业和企业的特定需求，例如客製化仪表板、报告和指标，帮助客户获得最相关的见解。

市场研究报告对竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

奥多比公司

Brandwatch（Cision 美国公司）

克拉拉布里奇

胡特套房公司

国际商业机器公司

NetBase 奎德

甲骨文公司

Salesforce.com, Inc.

SAP系统公司

SAS 研究所公司

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

最近的发展：

2022 年 3 月，全球领先的社群套件 Brandwatch 签署了收购综合影响者行销平台 Paladin 的最终协议。它在 Brandwatch 套件中实现了完整的端到端影响者行销功能，并为品牌提供了更多与消费者建立有意义联繫的方式。

2021 年9 月，国际商业机器公司(IBM) 在IBM Watson Assistant 中推出了新的人工智慧和自动化功能，旨在让企业更轻鬆地跨任何管道（电话、网路、简讯和任何讯息传递平台）创建增强的客户服务体验。

2022 年 6 月，Adobe 在 Adob​​e Analytics 中引入了新服务，该服务将帮助品牌统一跨所有媒体类型（例如元宇宙和串流媒体）的资料和见解。

本报告回答的关键问题：

  • 迄今为止，全球社群媒体分析市场的表现如何，未来几年将如何表现？
  • 全球社群媒体分析市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球社群媒体分析市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的社群媒体分析市场？
  • 基于组件的市场区隔是什么？
  • 社群媒体分析市场中最具吸引力的组成部分是什么？
  • 基于部署模式的市场区隔是怎样的？
  • 社群媒体分析市场中哪种部署模式最具吸引力？
  • 依组织规模分類的市场是怎么样的？
  • 社群媒体分析市场中最具吸引力的组织规模是哪一个？
  • 基于应用程式的市场区隔是什么？
  • 社群媒体分析市场中最具吸引力的应用程式是什么？
  • 基于最终用户的市场区隔是什么？
  • 哪个是社群媒体分析市场中最具吸引力的最终用户？
  • 全球社群媒体分析市场的竞争结构如何？
  • 谁是全球社群媒体分析市场的主要参与者/公司？

本报告回答的关键问题：

  • 迄今为止，全球社群媒体分析市场的表现如何，未来几年将如何表现？
  • 全球社群媒体分析市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球社群媒体分析市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的社群媒体分析市场？
  • 基于组件的市场区隔是什么？
  • 社群媒体分析市场中最具吸引力的组成部分是什么？
  • 基于部署模式的市场区隔是怎样的？
  • 社群媒体分析市场中哪种部署模式最具吸引力？
  • 依组织规模分類的市场是怎么样的？
  • 社群媒体分析市场中最具吸引力的组织规模是哪一个？
  • 基于应用程式的市场区隔是什么？
  • 社群媒体分析市场中最具吸引力的应用程式是什么？
  • 基于最终用户的市场区隔是什么？
  • 哪个是社群媒体分析市场中最具吸引力的最终用户？
  • 全球社群媒体分析市场的竞争结构如何？
  • 谁是全球社群媒体分析市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球社群媒体分析市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按成分分類的市场区隔

  • 解决方案
    • 市场走向
    • 市场预测
  • 服务
    • 市场走向
    • 市场预测

第 7 章：按部署模式分類的市场区隔

  • 本地
    • 市场走向
    • 市场预测
  • 基于云端
    • 市场走向
    • 市场预测

第 8 章：依组织规模分類的市场

  • 中小企业
    • 市场走向
    • 市场预测
  • 大型企业
    • 市场走向
    • 市场预测

第 9 章：按应用分類的市场区隔

  • 客户区隔与目标定位
    • 市场走向
    • 市场预测
  • 竞争对手基准化分析
    • 市场走向
    • 市场预测
  • 多通路行销活动管理
    • 市场走向
    • 市场预测
  • 客户行为分析
    • 市场走向
    • 市场预测
  • 行销管理
    • 市场走向
    • 市场预测

第 10 章：最终用户的市场区隔

  • BFSI
    • 市场走向
    • 市场预测
  • 媒体和娱乐
    • 市场走向
    • 市场预测
  • 旅游和酒店业
    • 市场走向
    • 市场预测
  • 资讯科技和电信
    • 市场走向
    • 市场预测
  • 零售
    • 市场走向
    • 市场预测
  • 卫生保健
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 11 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Brandwatch (Cision US Inc.)
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
Product Code: SR112023A4282

Abstract

The global social media analytics market size reached US$ 9.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.4 Billion by 2028, exhibiting a growth rate (CAGR) of 26.22% during 2022-2028. The growing demand for data analytics for enhanced decision-making processes, rising utilization of various social media platforms, and increasing focus on quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image are some of the major factors propelling the market.

Social media analytics (SMA) is a tool that collects, analyzes, and interprets data from various social media platforms to gain valuable insights into audience behavior, engagement, and trends. It comprises tracking metrics, such as likes, shares, comments, and follower growth, to measure the effectiveness of social media marketing campaigns and strategies. It relies on algorithms and data visualization techniques to transform raw data into actionable information that helps businesses and organizations make informed decisions. As it allows companies to make an online presence and stay competitive, the demand for SMA is rising across the globe.

At present, the increasing adoption of SMA, as it allows companies to tailor their content and engagement strategies by examining data patterns and sentiment analysis, is bolstering the growth of the market. Besides this, the growing demand for SMA, as it is a critical component of effective online marketing and brand management, is offering a positive market outlook. In line with this, rising concerns about social media insights, as they are valuable for product development in a firm, are propelling the market growth. Apart from this, advancements in artificial intelligence (AI) and machine learning (ML) improve the accuracy and efficiency of social media analytics tools, which is contributing to the market growth. Furthermore, the rising popularity of influencer marketing around the world is strengthening the market growth. Moreover, the escalating demand for SMA, as it offers real-time monitoring capabilities, is supporting the market growth.

Social Media Analytics Market Trends/Drivers:

Growing utilization of social media platforms

The rising utilization of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. This immense user base generates a vast amount of data daily, comprising text, images, and videos. In line with this, businesses analyze these data to gain valuable information about customer preferences, behaviors, and sentiments. Apart from this, SMA allows companies to examine the data efficiently. These insights can guide product development, marketing strategies, and customer engagement efforts, which is offering a positive market outlook. As a result, staying informed about user trends and behaviors is becoming essential for maintaining a competitive edge.

Rising demand for data analytics for enhanced decision-making process

The escalating demand for SMA for data analytics is supporting the growth of the market. In addition, companies are increasingly relying on data analytics to improve their decision-making processes. SMA plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding customer sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and, ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of SMA due to the increasing need to improve customer service is contributing to the growth of the market. In line with this, rapid digitalization allows customers with greater access to information and choices, making them more demanding. Apart from this, social media and online platforms are giving people a public and influential voice. A single negative experience shared on social media can quickly damage the reputation of a company. Thus, businesses are prioritizing quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image. Companies are leveraging enhanced technologies to gather and analyze data, enabling them to understand customer needs, preferences, and pain points.

Social Media Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Breakup by Component:

Solutions

Services

Solutions account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services. According to the report, solutions represented the largest segment. SMA solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises hold the largest share in the industry

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share. On-premises refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their SMA processes. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments.

Breakup by Organization Size:

Small and Medium Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises. According to the report, large enterprises represented the largest segment. Large enterprises are often defined by their extensive workforce, substantial revenue, and global reach. These organizations have complex social media footprints, with multiple brands, products, and customer segments to manage. For large enterprises, SMA enables them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing market trends on a large scale. Besides this, it facilitates data-driven decision-making, allowing these enterprises to optimize marketing campaigns, enhance customer engagement, and allocate resources effectively.

Breakup by Application:

Customer Segmentation and Targeting

Competitor Benchmarking

Multichannel Campaign Management

Customer Behavioral Analysis

Marketing Management

Customer segmentation and targeting exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. According to the report, customer segmentation and targeting accounted for the largest market share. Customer segmentation and targeting are vital strategies for businesses aiming to tailor their marketing efforts to specific customer groups effectively. Businesses can identify and categorize their audience into distinct segments based on demographics, behaviors, interests, and preferences by analyzing social media data. It allows companies to gain a deeper understanding of their customer base, helping them create more personalized and relevant content and offerings. Moreover, SMA provides valuable insights into consumer sentiment, allowing businesses to know how customers feel about their products or services.

Breakup by End User:

BFSI

Media and Entertainment

Travel and Hospitality

IT and Telecom

Retail

Healthcare

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others. According to the report, retail represented the largest segment. The retail industry relies on customer engagement and understanding consumer preferences. SMA aids in understanding customer behavior and sentiment by analyzing social media conversations, reviews, and comments. This information is valuable for product development, inventory management, and marketing strategies. In addition, retailers use SMA to monitor their brand reputation and track competitor activities. Apart from this, it allows retailers to quickly address issues and capitalize on positive feedback by staying informed about what customers are saying about their products and services.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest social media analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the presence of many social media companies. Additionally, the growing demand for data-driven decision-making is offering a positive market outlook. Apart from this, the rising adoption of SMA for understanding customer behavior is contributing to the growth of the market. In addition, the increasing popularity of improved customer engagement is propelling market growth.

Competitive Landscape:

Key players are continuously collecting and aggregating data from various social media platforms, including text, images, videos, and user interactions. They are employing web scraping and application programming interface (API) integrations to ensure comprehensive data coverage. In addition, many companies are investing in advanced analytics and artificial intelligence (AI) capabilities, such as sentiment analysis, natural language processing (NLP), and machine learning (ML) algorithms to extract meaningful insights from the data. Apart from this, major manufacturers are offering customization options to cater to the specific needs of different industries and businesses, such as customized dashboards, reports, and metrics, that help clients get the most relevant insights.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Brandwatch (Cision US Inc.)

Clarabridge

Hootsuite Inc.

International Business Machines Corporation

NetBase Quid

Oracle Corporation

Salesforce.com, inc.

SAP SE

SAS Institute Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2022, Brandwatch, the world's premier social suite, entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. It enables complete, end-to-end influencer marketing functionality within the Brandwatch suite, and more ways for brands to build meaningful connections with consumers.

In September 2021, International Business Machines Corporation (IBM) launched a new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel - phone, web, SMS and any messaging platform.

In June 2022, Adobe introduced new services in Adobe Analytics which would help brands to unify data and insights across all media types, such as the metaverse and streaming media.

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global social media analytics market?
  • What is the impact of each driver, restraint, and opportunity on the global social media analytics market?
  • What are the key regional markets?
  • Which countries represent the most attractive social media analytics market?
  • What is the breakup of the market based on the component?
  • Which is the most attractive component in the social media analytics market?
  • What is the breakup of the market based on the deployment mode?
  • Which is the most attractive deployment mode in the social media analytics market?
  • What is the breakup of the market based on the organization size?
  • Which is the most attractive organization size in the social media analytics market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the social media analytics market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the social media analytics market?
  • What is the competitive structure of the global social media analytics market?
  • Who are the key players/companies in the global social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2022
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2022
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2022
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2022
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2022
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players