全球数位体验平台市场规模、份额、成长分析（按组件、部署）- 产业预测，2024-2031 年

Global Digital Experience Platform Market Size, Share, Growth Analysis, By Component(Platform, and Services), By Deployment(On-premise, and Cloud) - Industry Forecast 2024-2031

出版日期: 2024年03月26日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年数位体验平台的全球市场规模估值为122.1亿美元，从2023年的134.3亿美元增长到2031年的287.9亿美元，并预计在预测期内增长（2024年-预计复合年增长率为2031年为10%）。

数位体验平台市场使企业能够为其客户提供卓越的数位体验，透过跨不同数位管道推动统一一致的互动来提高参与度、忠诚度和满意度。这就是我的目标。数位体验平台使企业能够创建个人化内容、优化用户旅程并深入了解客户行为。随着客户越来越期望量身定制的无缝体验，企业越来越多地采用数位体验平台来满足这些需求，提供客製化内容、情境互动和统一体验，从而提高客户满意度和忠诚度。然而，将这些平台与现有IT基础设施和旧有系统整合会带来复杂的问题，需要努力确保资料流畅、使用者体验一致以及不同系统之间的即时同步。对个人化体验不断增长的需求正在推动客户参与、推动转换并透过利用数位体验平台提供个人化内容、推荐和优惠来培养忠诚度，从而为企业提供获得竞争优势的机会。全球数位体验平台市场受到客户期望不断提高和数位转型推动等因素的推动，企业努力透过提供全面的软体解决方案来提供卓越的数位体验，这是市场扩张的驱动力。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

Adobe Inc.（US）
Salesforce.com, Inc.（US）
Oracle Corporation（US）
SAP SE（Germany）
Sitecore（Denmark）
Acquia, Inc.（US）
IBM Corporation（US）
Microsoft Corporation（US）
SDL plc（UK）
Episerver AB（Sweden）
Progress Software Corporation（US）
OpenText Corporation（Canada）
Liferay, Inc.（US）
Kentico Software（Czech Republic）
BloomReach, Inc.（US）
e-Spirit AG（Germany）
Jahia Solutions Group SA（Switzerland）
Hippo BV（Netherlands）
CoreMedia AG（Germany）
Intershop Communications AG（Germany）

简介目录

Product Code: SQMIG45E2179

Global Digital Experience Platform Market size was valued at USD 12.21 billion in 2022 and is poised to grow from USD 13.43 billion in 2023 to USD 28.79 billion by 2031, growing at a CAGR of 10% during the forecast period (2024-2031).

The digital experience platform market seeks to enable businesses in providing outstanding digital experiences to their customers, fostering unified and consistent interactions across diverse digital channels to bolster engagement, loyalty, and satisfaction. Through the utilization of digital experience platforms, companies can curate personalized content, optimize user journeys, and glean insights into customer behavior, thereby fueling business expansion and achieving digital transformation objectives. As customer expectations for tailored and seamless experiences rise, businesses are increasingly adopting digital experience platforms to meet these demands, offering bespoke content, contextual interactions, and uniform experiences to augment customer satisfaction and loyalty. Nonetheless, the integration of such platforms with existing IT infrastructure and legacy systems poses complexities, necessitating efforts to ensure smooth data flow, consistent user experiences, and real-time synchronization across disparate systems. The escalating demand for personalized experiences presents an opportunity for organizations to leverage digital experience platforms to deliver tailored content, recommendations, and offers to individual customers, thereby bolstering customer engagement, driving conversions, fostering loyalty, and gaining a competitive advantage. The global digital experience platform market endeavors to aid businesses in delivering exceptional digital experiences by furnishing comprehensive software solutions, with factors like rising customer expectations and the impetus for digital transformation driving the market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Experience Platform Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Experience Platform Market Segmental Analysis

The global digital experience platform market is segmented on the basis of component, deployment, and region. In terms of component, the market is segmented into platform, and services. By deployment, the market is segmented into on-premise, and cloud. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Digital Experience Platform Market

Organizations are compelled to embrace Digital Experience Platforms (DXPs) as customer expectations demand personalized, consistent, and pertinent digital interactions across various channels. DXPs enable the delivery of customized content, the streamlining of user journeys, and the amplification of customer engagement and satisfaction, aligning with evolving consumer preferences in the digital realm.

Restraints in the Global Digital Experience Platform Market

The deployment and integration of a DXP can pose significant complexities, particularly for organizations entrenched in legacy systems and processes. This complexity often demands considerable time, resources, and expertise, consequently presenting challenges and potential delays in fully harnessing the benefits of a DXP.

Market Trends of the Global Digital Experience Platform Market

AI-powered personalization stands as a pivotal trend within the DXP landscape, with enterprises harnessing AI advancements to scrutinize customer data, grasp preferences, and furnish exceptionally tailored experiences instantaneously, consequently fostering heightened levels of customer engagement and bolstered conversion rates.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Digital Experience Platform Market by Component

Market Overview
Platform
and Services

Global Digital Experience Platform Market by Deployment

Market Overview
On-premise
and Cloud

Global Digital Experience Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sitecore (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SDL plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Episerver AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Progress Software Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OpenText Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liferay, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kentico Software (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BloomReach, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
e-Spirit AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jahia Solutions Group SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hippo B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoreMedia AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intershop Communications AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments