全球汽车资讯娱乐市场规模、份额、成长分析、按产品类型（音讯单元、显示器单元）、按组装类型（OE 组装和售后市场）、按车辆类型（乘用车和商用车）- 2024-2031 年产业预测

2022年全球汽车资讯娱乐市场规模约为74.2亿美元，预计将从2023年的81.4亿美元增至2031年的170.7亿美元，预测期（2024-2031年）复合年增长率为9.7% ）。

消费者可支配收入的增加，以及新兴市场便利融资选择的出现，使得更多的人能够购买乘用车。这导致对配备实用娱乐系统的技术先进车辆的更高需求。为了增强现有资讯娱乐系统的功能，主要汽车製造商正致力于整合先进技术，例如驾驶员辅助和透过物联网 (IoT) 实现的扩增实境即时资料收集。将这些技术整合到汽车中旨在提高驾驶员的安全性和体验，从而推动对汽车资讯娱乐系统的需求并促进市场成长。儘管各种有利因素预计将有助于市场扩张，但最近的大流行带来了挑战。设备和原材料供应链的中断导致汽车产业停止製造业务。解除封锁后，由于生产中断，对车辆的需求增加，但遇到了短缺。晶片组等关键半导体元件的短缺进一步加剧了这种情况。晶片组对于实现车辆的导航、通讯和控制功能至关重要。晶片组的稀缺严重影响了汽车生产。为了减轻晶片组短缺的影响，汽车製造商开始生产功能减少的车型。例如，BMW于 2022 年 5 月开始在美国、英国、西班牙、义大利和法国等多个国家交付不带 CarPlay、Android Auto 功能和内建 Wi-Fi 的车辆。方面，汽车製造商将先进驾驶辅助系统（ADAS）和数位监控系统（DMS）整合到车辆中。这些系统为驾驶员提供了额外的好处，例如法规遵循和监控服务，以及交通更新和停车辅助等功能，从而增强了整体驾驶体验。驾驶员安全技术不断发展的格局预计将为车辆资讯娱乐市场创造新的成长机会。此外，资讯娱乐系统收集有关车辆的即时资料，汽车保险公司和执法机构可以利用这些数据进行事故调查和解决。这些资料在为事故案件提供数位证据方面发挥着至关重要的作用，凸显了资讯娱乐系统超越娱乐目的的重要性。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按产品类型分類的全球汽车资讯娱乐市场

• 市场概况
• 音讯单元
• 显示单元
• 抬头显示器
• 导航装置
• 通讯单元

按安装类型分類的全球汽车资讯娱乐市场

• 市场概况
• 原厂配备
• 和售后市场

按车型分類的全球汽车资讯娱乐市场

• 市场概况
• 搭乘用车
• 和商用车

全球汽车资讯娱乐市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Harman International Industries Inc.
• Panasonic Corporation
• Pioneer Corporation
• Clarion Co. Ltd.
• Alpine Electronics Inc.
• Delphi Technologies
• TomTom NV
• Garmin Ltd.
• Mitsubishi Electric Corporation
• JVCKENWOOD Corporation
• Denso Corporation
• Continental AG
• Visteon Corporation
• Sony Corporation
• FCA Group
• General Motors Company
• BMW AG
• Ford Motor Company
• Hyundai Motor Company
• Volkswagen AG.

Global automotive infotainment market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.07 billion by 2031, at a CAGR of 9.7% over the forecast period (2024-2031).

The increase in disposable incomes among consumers, along with the availability of easy financing options in emerging markets, has enabled more people to purchase passenger vehicles. This has led to a higher demand for technologically advanced vehicles equipped with practical entertainment systems. To enhance the functionality of existing infotainment systems, major vehicle manufacturers are focusing on incorporating advanced technologies such as driver assistance and real-time data collection through augmented reality, made possible by the Internet of Things (IoT). The integration of these technologies into automobiles aims to improve driver safety and experience, consequently driving the demand for automotive infotainment systems and fostering market growth. Although various favorable factors are expected to contribute to market expansion, the recent pandemic presented challenges. Disruptions in the supply chain of equipment and raw materials caused the automotive sector to halt manufacturing operations. Following the lifting of lockdowns, increased demand for vehicles encountered a shortage due to the interruption in manufacturing. Shortages of crucial semiconductor components, like chipsets, further exacerbated the situation. Chipsets are essential for enabling navigation, communication, and control functions in vehicles. The scarcity of chipsets significantly impacted automobile production. To mitigate the effects of chipset shortages, automakers began producing models with reduced features. For example, BMW started delivering vehicles without CarPlay, Android Auto capabilities, and built-in Wi-Fi in several countries, including the United States, the United Kingdom, Spain, Italy, and France, in May 2022. Advancements in technology, particularly in driver safety, have led automakers to integrate advanced driver assistance systems (ADAS) and digital monitoring systems (DMS) into vehicles. These systems offer drivers additional benefits such as regulatory compliance and monitoring services, as well as features like traffic updates and parking assistance, enhancing the overall driving experience. The evolving landscape of driver safety technology is expected to create new growth opportunities in the vehicle infotainment market. Furthermore, infotainment systems gather real-time data about the vehicle, which can be utilized by auto insurers and law enforcement agencies for accident investigation and resolution. This data plays a crucial role in providing digital evidence for accident cases, highlighting the significance of infotainment systems beyond entertainment purposes.

Top-down and bottom-up approaches were used to estimate and validate the size of the global automotive infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segmental Analysis

The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. By product type, the market is segmented into audio unit, display unit, heads-up display, navigation unit, communication unit. By fit type, the market is segmented into OE fitted, and aftermarket. By vehicle type, the market is segmented into passenger cars, and commercial vehicles. By region, the market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Automotive Infotainment Market

A key factor propelling the automotive infotainment market forward is the growing desire for in-car entertainment systems. Consumers seek entertainment systems within their vehicles that provide top-notch audio and video quality, smooth connectivity, and easy-to-use interfaces.

Restraints in the Global Automotive Infotainment Market

A significant obstacle for the automotive infotainment market is the steep price of advanced infotainment systems. The development and integration of cutting-edge technologies like AI and AR come with substantial costs, rendering these systems financially out of reach for many consumers.

Market Trends of the Global Automotive Infotainment Market

The rising prominence of connected cars is driving up the demand for advanced infotainment systems. Automotive manufacturers are prioritizing the development of connected cars that seamlessly integrate with a variety of entertainment and communication services.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Automotive Infotainment Market by Product Type

• Market Overview
• Audio unit
• Display unit
• Heads-Up display
• Navigation unit
• and Communication unit

Global Automotive Infotainment Market by Fit Type

• Market Overview
• OE Fitted
• and Aftermarket

Global Automotive Infotainment Market by Vehicle Type

• Market Overview
• Passenger Cars
• and Commercial Vehicles

Global Automotive Infotainment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Harman International Industries Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delphi Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FCA Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments