全球男装市场规模、份额、成长分析、按产品类型、分销管道 - 产业预测，2024-2031 年

Global Men's Wear Market Size, Share, Growth Analysis, By Product type(Clothing/Apparel, Accessories), By Distribution channel(Online and offline) - Industry Forecast 2024-2031

出版日期: 2024年04月25日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球男装市场规模将为4,657.9亿美元，预测期间（2024-2031年）复合年增长率为3.1%，从2023年的4,802.3亿美元成长至6,130.8亿美元。

男装通常采用中性颜色的耐用面料製成，并且比女性服饰具有更精緻的装饰。范围很广，包括运动服、冬装、睡衣、休閒服、正装、民族服饰等。该行业的最新趋势是对独特且剪裁精良的服装的需求不断增长。随着男性时尚意识的增强和对整装仪容的关注，全球对男装的需求不断增加。此外，电子商务行业的显着增长和购买力的增强导致男性在服饰上进行了更多投资。因此，他们转向提供便利、节省时间和广泛选择的网路购物平台。此外，随着人们对环境问题的认识不断增强，一些知名品牌正在推出由有机材料製成的环保服饰，并避免使用可能导致皮肤敏感的合成纤维。此外，拉尔夫·劳伦 (Ralph Lauren)、巴宝莉 (Burberry) 和阿玛尼 (Armani) 等许多奢侈品牌正在透过设立专门的男装部门来扩大其产品线。其他市场成长要素包括社群媒体影响力的增强以及製造商采取的积极行销策略，例如名人代言、季节性销售和促销折扣。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

H&M
Zara（Inditex）
Nike
Adidas
Uniqlo
Levi Strauss & Co.
Gap Inc.
PVH Corp.（Calvin Klein, Tommy Hilfiger）
Ralph Lauren
Hugo Boss
Burberry
Giorgio Armani
Lululemon Athletica
Under Armour
Puma
Kering Group（Gucci, Saint Laurent）
Fast Retailing（J Brand, Theory, Comptoir des Cotonniers）
LVMH（Louis Vuitton, Dior, Kenzo）
Richemont（Cartier, Dunhill, Montblanc）
Michael Kors Holdings.
In 2021, With the launch of its "Athleticz" collection, which caters to those who enjoy physical activity and exercise, the Zara brand is hoping to live up to its promises the realm of fitness.
In 2021, Aditya Birla Group partnered with the designer to launch a men's ready-to-wear line. The new brand launched on social media, including Facebook.
In 2021, Nike Inc. acquired RTFKT, a digital creator of virtual sneakers, collectibles, and accessories. The move builds upon Nike's goal to expand its influence in the metaverse via virtual sneakers.

简介目录

Product Code: SQMIG25K2063

Global men's wear market size was valued at USD 465.79 billion in 2022 and is poised to grow from USD 480.23 billion in 2023 to USD 613.08 billion by 2031, at a CAGR of 3.1% during the forecast period (2024-2031).

Men's clothing typically consists of sturdy fabrics in neutral tones, featuring subtle adornments compared to women's attire. It spans a broad spectrum, encompassing sportswear, winter attire, sleepwear, casual wear, formal wear, and ethnic garments. A recent trend in the industry is the increasing demand for personalized and tailored garments. As men become more fashion-conscious and place greater emphasis on personal appearance, the global demand for men's clothing is on the rise. Additionally, the significant growth of the e-commerce sector and increased purchasing power have led men to invest more in clothing. This has prompted them to turn to online shopping platforms for the convenience, time-saving benefits, and extensive options they offer. Moreover, with the growing awareness of environmental issues, several leading brands have introduced eco-friendly clothing made from organic materials, avoiding synthetic fabrics that can cause skin sensitivities. Furthermore, many high-end brands such as Ralph Lauren, Burberry, and Armani are expanding their product lines by launching specialized sections for menswear. Other factors contributing to market growth include the increasing influence of social media and aggressive marketing strategies employed by manufacturers, including celebrity endorsements, seasonal sales, and promotional discounts.

Top-down and bottom-up approaches were used to estimate and validate the size of the global men's wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Wear Market Segmental Analysis

Men's wear market has been segmented based on product type, distribution channel, and region. By product type, the market is segmented into clothing/apparel, accessories, and footwear. By distribution channel, the market is segmented into offline and online. By region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and MEA.

Drivers of the Global Men's Wear Market

In the upcoming years, the apparel market is expected to benefit from the increasing adoption of social media. Influencers and fashion icons on various social media platforms play a crucial role in informing users about the latest trends and aspects of fashion through their social feeds. Consequently, users are prompted to make purchases directly through social media platforms. In 2020, Instagram, an American social networking service, introduced a new feature within its app that allows creators to sell products directly. This functionality enables influencers to engage with customers and promote their products directly on the app. The favorable impact of these integrated product offerings and the expanding influence of social media are expected to contribute positively to the growth of the global men's apparel market.

Restraints in the Global Men's Wear Market

To bolster their domestic economies, various industrialized and developing nations are imposing restrictions on free trade. For instance, the US administration has taken measures such as renegotiating NAFTA and imposing higher tariffs on goods from China, signaling a shift towards protectionism. These actions could potentially escalate trade tensions and counteract the current trend of increasing global free trade. If trade barriers continue to rise, import costs could increase by 10% and exports could decline by 15% between 2016 and 2020. Such developments could significantly impact the growth of the men's market, which relies on the efficient and cost-effective movement of goods across borders.

Market Trends of the Global Men's Wear Market

According to a Forbes article titled "The Emergence of The New Male Power Shopper," men have exhibited a newfound enthusiasm for shopping, surpassing female consumers both online and offline. The millennial generation has rejected traditional stereotypes, with both hedonistic and utilitarian shoppers representing a significant portion of this demographic. The rise of e-commerce has played a pivotal role in driving this trend, alongside the increasing purchasing power of men worldwide. Consequently, businesses are now prioritizing male consumers when designing and marketing their products. Recognizing this shift, brands like Untuckit, Lululemon, Gap, and Bonobos have tailored their offerings to cater to male consumers. Additionally, the influence of celebrities across various media platforms, including movies, television, news, magazines, posters, and talk shows, significantly impacts fashion trends and dressing habits. Celebrities not only set trends but also shape fashion preferences by showcasing the latest styles.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Men's Wear Market by Product type

Market Overview
Clothing/Apparel
Accessories
and Footwear

Global Men's Wear Market by Distribution channel

Market Overview
Online and offline

Global Men's Wear Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

H&M
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zara (Inditex)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uniqlo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Levi Strauss & Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gap Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PVH Corp. (Calvin Klein, Tommy Hilfiger)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ralph Lauren
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hugo Boss
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Burberry
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Giorgio Armani
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lululemon Athletica
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puma
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kering Group (Gucci, Saint Laurent)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fast Retailing (J Brand, Theory, Comptoir des Cotonniers)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH (Louis Vuitton, Dior, Kenzo)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Richemont (Cartier, Dunhill, Montblanc)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michael Kors Holdings.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, With the launch of its "Athleticz" collection, which caters to those who enjoy physical activity and exercise, the Zara brand is hoping to live up to its promises the realm of fitness.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, Aditya Birla Group partnered with the designer to launch a men's ready-to-wear line. The new brand launched on social media, including Facebook.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, Nike Inc. acquired RTFKT, a digital creator of virtual sneakers, collectibles, and accessories. The move builds upon Nike's goal to expand its influence in the metaverse via virtual sneakers.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments