男装市场：规模、份额、趋势分析 - 到 2027 年按细分市场、地区、类别划分的绩效和竞争格局

由于汇率疲软和中国的持续封锁，预计2022年全球男装市场规模将增长1.7%，达到5015亿美元，预计这将减缓以美元计算的疫情復苏。这是因为它被压制了。 2022年，线上男装市场规模将达1,333亿美元，占总支出的26.6%。

2022年至2027年，全球男装市场预估复合年增长率为4.4%。 预计线上、运动服装和奢侈品将成为预测期内的强劲细分市场。 预计拥有令人兴奋的产品系列和创新全通路体验的品牌将在全球男装市场上获得份额。

本报告调查了全球男装市场，总结了市场概况、截至 2027 年按通路和地区划分的表现、竞争状况以及主要品牌概况。

目录

• 执行摘要
• 促进因素和抑制因素
• 全球男装市场主要趋势
• 各品牌在拥挤的运动服饰市场中寻求新的收入来源
• 适应时尚持续休閒化的正装阵容
• 街头服饰製造商需要开发创新产品
• 成功策略
• 到 2027 年全球市场规模
• 截至 2027 年各通路所取得的成就
• 2027 年之前按地区划分的业绩
• 竞争格局：市场占有率与品牌形象
• 10大品牌：市占率（2021-2023）
• 赢家与输家的前景
• 主要品牌：Hugo Boss
• 主要品牌：Levi's
• 主要品牌：Under Armour
• 主要品牌：Jack &Jones
• 主要品牌：Carhartt & Superdry
• 特色品牌

附录

• 调查方法
• 联络我们

Abstract

The report includes analysis, brands, and trends associated with menswear in the Global Menswear Market to 2027 and the current issue

The global menswear market grew by 1.7% to reach $501.5bn in 2022, as weak exchange rates and persistent China lockdowns subdued the rebound from the pandemic in dollar terms. The online menswear market reached $133.3bn in 2022, accounting for 26.6% of total spend, as consumers remain more invested in the channel following the uptake during the pandemic.

Scope

• Global menswear market to grow at a CAGR of 4.4% between 2022 and 2027 as consumer confidence takes time to rebuild following inflationary pressures
• Online, sportswear and luxury to be outperforming segments in the forecast period
• Brands with inspiring product ranges and innovative omnichannel experiences win share within the global menswear market

Reasons to Buy

• Gain a comprehensive view of the menswear market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of current events on the apparel market
• Investigate current and forecast trends in menswear categories to identify the opportunities offering the most potential
• Understand who the main competitors are in the category and their price positioning

Table of Contents

Table of Contents

• Executive Summary
• Drivers & Inhibitors
• Key Trends in the Global Menswear Market
• Brands seek new revenue streams within the crowded sportswear market
• Formalwear ranges adapt to the continued casualization of fashion
• Streetwear players must create innovative product to stand out
• Strategies for Success
• Global Market Size to 2027
• Channel Performance to 2027
• Regional Performance to 2027
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2021-2023
• Winners & Losers Outlook
• Brands in Focus: Hugo Boss
• Brands in Focus: Levi's
• Brands in Focus: Under Armour
• Brands in Focus: Jack & Jones
• Brands in Focus: Carhartt & Superdry
• Brands to Watch

Appendix

• Methodology
• Contact us