全球体育博彩市场规模、份额、成长分析，按平台（线上和离线）、按投注类型（固定赔率投注、交易所投注）- 2024-2031 年行业预测

2022 年，全球体育博彩市场规模为 836.5 亿美元，预计将从 2023 年的 922.7 亿美元增长到 2031 年的 2021.4 亿美元，预测期内（2024-2031 年）复合年增长率为 10.3%。

连网设备的激增、连网设备的日益普及以及数位基础设施的发展推动了体育博彩的需求。由于全球体育禁令，COVID-19大流行对体育产业产生了深远的影响。另一方面，由于电子竞技博彩，线上体育博彩在全球范围内的受欢迎程度有所增加。科技对每个行业都产生了巨大的影响。但受影响最严重的行业是赌博，主要博彩公司正在投入大量精力来使他们的网站易于使用和娱乐。因此，对数位化的需求不断增长预计将对市场的线上市场产生影响，预计该市场在整个预测期内将大幅增长。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按平台分類的全球运动博彩市场

• 市场概况
• 线上线下

按投注类型分類的全球运动博彩市场

• 市场概况
• 固定赔率投注
• 交易所投注
• 滚球/滚球投注
• 派利分成法
• 电竞博彩
• 其他的

按地区分類的全球运动博彩市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2023 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率 (%), 2023

主要公司简介

• William Hill plc (UK)
• GVC Holdings plc (UK)
• Paddy Power Betfair plc (Ireland)
• Bet365 Group Ltd (UK)
• Kindred Group plc (Malta)
• 888 Holdings plc (Gibraltar)
• Stars Group Inc. (Canada)
• Betsson AB (Sweden)
• Ladbrokes Coral Group plc (UK)
• Flutter Entertainment plc (Ireland)
• DraftKings Inc. (US)
• FanDuel Group Inc. (US)
• Betway Group (Malta)
• Smarkets (UK)
• Mansion Group (Gibraltar)
• Interwetten (Austria)
• Sky Betting & Gaming (UK)
• Betfred (UK)
• NordicBet (Malta)
• 10Bet Ltd. (Malta)

Global Sports Betting Market size was valued at USD 83.65 billion in 2022 and is poised to grow from USD 92.27 billion in 2023 to USD 202.14 billion by 2031, at a CAGR of 10.3% during the forecast period (2024-2031).

The need for sports betting is fueled by the proliferation of connected devices, the increasing popularity of linked devices, and the development of digital infrastructure. Owing to global sports prohibitions, the COVID-19 pandemic had a profound effect on the sports sector. On the other hand, the global popularity of online sports betting has increased due to eSports betting. Technology had a huge impact on every industry. But the industry that suffered the most was gambling, and the major bookmakers are putting a lot of effort into making their sites easy to use and entertaining. Thus, the increasing need for digitalization is expected to have an effect on the market's online segment, which is expected to increase significantly throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Betting Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Betting Market Segmental Analysis

The sports betting market is segmented on the basis of platform and betting type. On the basis of platform Sports Betting Market is segmented into online and offline. betting type is segmented into Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-mutuel, eSports Betting, Others. Based on Region Sports Betting Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Drivers of the Global Sports Betting Market

Internet gambling is available in many countries, with sports betting being the most popular option among youth. It is available in many countries where it is either legal or illegal to gamble on sports, and it even reaches non-sports fans. While land-based sports bettors are commonly 45 years old, online bettors are typically 38 years old. It is projected that the population's increasing interest in sports betting will support the market's growth.

Restraints in the Global Sports Betting Market

Government laws connected to sports are the main market barriers that will hinder the expansion of the sports betting industry. Concerns about illegal sports betting are anticipated to provide a threat to the industry for the duration of the projected period.

Market Trends of the Global Sports Betting Market

The number of sports leagues and events is increasing, as is the need for the sports betting industry. Customers can increase their wagering amount if more professional sports leagues are formed globally. As a result, the sports betting market is expanding exponentially thanks to global sports leagues and competitions.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Sports Betting Market by Platform

• Market Overview
• online and offline

Global Sports Betting Market by betting type

• Market Overview
• Fixed Odds Wagering
• Exchange Betting
• Live/In Play Betting
• Pari-mutuel
• eSports Betting
• and Others

Global Sports Betting Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• William Hill plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GVC Holdings plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power Betfair plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group plc (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings plc (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stars Group Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ladbrokes Coral Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FanDuel Group Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smarkets (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mansion Group (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interwetten (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Betting & Gaming (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NordicBet (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 10Bet Ltd. (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments