虚拟体育博彩市场规模、份额、成长分析，按运动类型、按类型、按模拟类型、按应用、按最终用户、按地区 - 行业预测，2025 年至 2032 年

预计 2023 年全球虚拟体育博彩市场规模将达到 108 亿美元，并从 2024 年的 126.7 亿美元增长到 2032 年的 454.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 17.3%。

由于线上体育博彩日益普及、联盟和广播公司的采用率不断提高以及技术的进步，虚拟体育博彩市场预计将经历显着增长。这种体育博彩允许您对足球、赛马和网球等模拟体育运动下注，这些运动旨在模仿现实生活中的体育运动，不受天气或伤害等外部因素的影响，确保可靠性和一致性。由于对可访问的投注选项的需求不断增长，虚拟体育投注已成为线上平台的焦点。此外，职业联赛正在将虚拟赛事纳入其产品范围，为营运商创造新的机会。科技进步提高了图形和游戏的真实感，进一步丰富了使用者体验和参与度，巩固了市场强劲的扩张轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

虚拟体育博彩市场规模（按体育类型划分）

• 市场概况
• 足球
• 赛马和骑马
• 赛车
• 蟋蟀
• 曲棍球
• 拳击
• 棒球
• 篮球
• 网球

虚拟体育博彩市场规模（按类型）

• 市场概况
• 比赛中的线
• 固定赔率投注
• 投注交易
• 每日幻想
• 点差交易
• 电竞
• 其他的

虚拟体育博彩市场规模（按模拟类型）

• 市场概况
• 基于随机数产生 (RNG)
• 基于人工智慧

虚拟体育博彩市场规模（按应用划分）

• 市场概况
• 基于网路
• 基于行动装置

虚拟体育博彩市场规模（按最终用户划分）

• 市场概况
• 私人客户
• 企业客户
• 其他的

虚拟体育博彩市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Bet365 Group Ltd.（United Kingdom）
• Betsson AB（Sweden）
• Evoke plc（formerly 888 Holdings Plc）（Gibraltar）
• DraftKings Inc.（United States）
• Betway Group（Malta）
• William Hill plc（United Kingdom）
• Paddy Power Betfair（Flutter Entertainment）（Ireland）
• Unibet（Kindred Group）（Malta）
• Betfred（United Kingdom）
• PointsBet Holdings Limited（Australia）
• BetMGM（United States）
• BetRivers（Rush Street Interactive）（United States）
• BetVictor（Gibraltar）
• Parimatch（Cyprus）
• LeoVegas AB（Sweden）
• Betsson Group（Malta）
• SBOBET（Isle of Man）
• 10bet（Malta）

结论和建议

Global Virtual Sports Betting Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.67 billion in 2024 to USD 45.41 billion by 2032, growing at a CAGR of 17.3% during the forecast period (2025-2032).

The virtual sports betting market is poised for significant growth, driven by rising online sports betting popularity, increased adoption by leagues and broadcasters, and advancements in technology. This form of betting allows users to wager on simulated sporting events like football, horse racing, and tennis, modeled to mimic real-life sports while being immune to external factors like weather or injuries, ensuring reliability and consistency. The growing demand for accessible betting options has propelled virtual sports betting into the spotlight on online platforms. Moreover, professional leagues are integrating virtual events into their offerings, creating new opportunities for operators. The enhanced realism in graphics and gameplay from technological advancements further enriches user experience and engagement, solidifying the market's robust expansion trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Sports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Sports Betting Market Segmental Analysis

Global Virtual Sports Betting Market is segmented by Sports Type, Type, Simulation Type, Application, End User and region. Based on Sports Type, the market is segmented into Football, Horse Racing/ Riding, Car Racing, Cricket, Hockey, Boxing, Baseball, Basketball and Tennis. Based on Type, the market is segmented into Line-in-Play, Fixed Odds Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports and Others. Based on Simulation Type, the market is segmented into Random Number Generation (RNG)-based and AI-based. Based on Application, the market is segmented into Web-Based and Mobile-Based. Based on End User, the market is segmented into Individual customers, Commercial customers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Virtual Sports Betting Market

The global virtual sports betting market is significantly driven by technological advancements that enhance user experience and engagement. Innovations like Virtual Reality (VR) create immersive environments, allowing users to feel as if they are attending live events in stadiums, thus transforming their betting experience. Additionally, advancements in high-quality 3D graphics contribute to the creation of realistic environments and characters, further boosting user satisfaction. Artificial Intelligence (AI) plays a vital role by analyzing extensive data to generate believable outcomes for virtual events. Moreover, the increasing adoption of smartphones facilitates mobile betting, granting users the convenience to place bets anywhere, anytime, while streaming technology ensures seamless access to live and on-demand events, enhancing overall engagement.

Restraints in the Global Virtual Sports Betting Market

Regulatory and legal constraints significantly hinder the expansion of the global virtual sports betting market. The intricate regulatory environment varies widely across different jurisdictions, with some regions imposing stringent laws that either restrict or entirely prohibit online sports betting. For instance, in the United States, only a limited number of states permit online sports betting, curtailing the potential market for operators. Many European countries also enforce strict regulations that can stifle market growth. Furthermore, operators often face extensive requirements related to licensing, data security, and consumer protection, which can be costly and time-consuming to meet. This regulation can deter new entrants, limit the diversity of offerings, and create uncertainty that hampers investment opportunities, as virtual sports betting companies must continuously adapt to evolving legal frameworks to thrive.

Market Trends of the Global Virtual Sports Betting Market

The global virtual sports betting market is witnessing significant growth fueled by the surging popularity of simulated sporting events. Leveraging advanced technologies like AI and machine learning, virtual sports offer a dynamic gaming experience that closely resembles real-world events while ensuring accessibility anytime, anywhere. This convenience aligns perfectly with the preferences of younger audiences who gravitate towards digital content. Unlike traditional sports, which are limited by event frequency, virtual sports are available round-the-clock, creating continuous betting opportunities. Additionally, the predictable nature of outcomes-driven by algorithms-caters to risk-averse bettors seeking to optimize their strategies, thus solidifying virtual sports as a compelling segment within the online gaming landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Virtual Sports Betting Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Football
• Horse Racing/ Riding
• Car Racing
• Cricket
• Hockey
• Boxing
• Baseball
• Basketball
• Tennis

Global Virtual Sports Betting Market Size by Type & CAGR (2025-2032)

• Market Overview
• Line-in-Play
• Fixed Odds Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Others

Global Virtual Sports Betting Market Size by Simulation Type & CAGR (2025-2032)

• Market Overview
• Random Number Generation (RNG)-based
• AI-based

Global Virtual Sports Betting Market Size by Application & CAGR (2025-2032)

• Market Overview
• Web-Based
• Mobile-Based

Global Virtual Sports Betting Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual customers
• Commercial customers
• Others

Global Virtual Sports Betting Market Size & CAGR (2025-2032)

• North America (Sports Type, Type, Simulation Type, Application, End User)
  • US
  • Canada
• Europe (Sports Type, Type, Simulation Type, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Type, Simulation Type, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Type, Simulation Type, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Type, Simulation Type, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bet365 Group Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evoke plc (formerly 888 Holdings Plc) (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power Betfair (Flutter Entertainment) (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unibet (Kindred Group) (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetMGM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetRivers (Rush Street Interactive) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetVictor (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parimatch (Cyprus)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeoVegas AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SBOBET (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 10bet (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations