电子竞技博彩市场规模、份额和成长分析（按游戏类型、平台、设备、年龄层和地区）—2025 年至 2032 年产业预测

电子竞技博彩市场规模预计在 2023 年达到 25.1 亿美元，并从 2024 年的 29.7 亿美元增长到 2032 年的 115.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.5%。

由于竞技游戏的日益普及和电子竞技行业的兴起，电子竞技博彩市场正在经历显着的增长。电子竞技锦标赛日益增多，以丰厚的奖金吸引了来自世界各地的观众，多层次的观众和玩家参与度不断提高，为该行业注入了新的活力。这一趋势鼓励更多观众为自己喜欢的球队下注。游戏技术的进步以及虚拟和扩增实境应用程式带来的娱乐偏好的改变进一步推动了对线上游戏和电子竞技博彩的需求。此外，可支配收入的增加、对手机游戏的热情日益高涨以及智慧型手机和网路的广泛普及，正在刺激市场扩张，尤其是在新兴市场。这为不断发展的电子竞技领域的营运商和博彩公司创造了有利可图的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局

电子竞技博彩市场规模（按游戏类型和复合年增长率） (2025-2032)

• 市场概况
• 英雄联盟
• Dota 2
• 反恐精英：全球攻势（CS:GO）
• Fortnite
• 其他的

电竞博彩市场规模（依平台划分）及复合年增长率（2025-2032 年）

• 市场概况
• 在线的
• 离线

电竞博彩市场规模（按设备划分）及复合年增长率（2025-2032 年）

• 市场概况
• 桌面
• 智慧型手机
• 主机

电子竞技博彩市场规模（按年龄组别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 19-25岁
• 26-30岁
• 年龄 31 岁或以上

电竞博彩市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Flutter Entertainment（Ireland）
• Entain plc（UK）
• Bet365 Group Ltd（UK）
• DraftKings Inc.（USA）
• Pinnacle Group（Curacao）
• Betway Group（Malta）
• 888 Holdings plc（Gibraltar）
• Kindred Group plc（Malta）
• Bet-at-home.com AG（Germany）
• Luckbox（Isle of Man）
• HLTV（Denmark）
• Betsson AB（Sweden）
• William Hill plc（UK）
• Betfair（Ireland）
• Unikrn（USA）
• Esports Entertainment Group（Malta）
• GG.BET（Cyprus）
• Rivalry Corp.（Canada）
• Parimatch（Cyprus）
• LeoVegas AB（Sweden）

结论和建议

eSports Betting Market size was valued at USD 2.51 billion in 2023 and is poised to grow from USD 2.97 billion in 2024 to USD 11.56 billion by 2032, growing at a CAGR of 18.5% during the forecast period (2025-2032).

The esports betting market is experiencing significant growth driven by the increasing popularity of competitive gaming and a flourishing esports scene. High viewer and player engagement at various levels is energizing this sector, supported by a surge in esports tournaments that attract global audiences with enticing prizes. This trend encourages more spectators to place bets on favored teams. The demand for online gaming and esports betting is further amplified by advancements in gaming technology and shifting entertainment preferences, enhanced by virtual and augmented reality applications. Additionally, rising disposable incomes and mobile gaming enthusiasm, alongside widespread smartphone and internet access, facilitate market expansion, particularly in emerging markets. This creates lucrative opportunities for operators and bookmakers in the evolving esports landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Esports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Esports Betting Market Segments Analysis

Global eSports Betting Market is segmented by Game Type, Platform, Device, Age Group and region. Based on Game Type, the market is segmented into League of Legends, Dota 2, Counter-Strike: Global Offensive (CS:GO), Fortnite and Others. Based on Platform, the market is segmented into Online and Offline. Based on Device, the market is segmented into Desktop, Mobile and Console. Based on Age Group, the market is segmented into Ages 19-25, Ages 26-30 and Ages 31 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Esports Betting Market

The eSports betting market is significantly driven by the surging popularity of competitive gaming, which has transformed viewership into a lucrative opportunity for betting platforms. Major tournaments, such as the International and League of Legends World Championship, attract millions of viewers, thereby generating substantial interest and engagement in betting activities related to these events. This heightened exposure also cultivates a growing demand for diverse betting options, as more fans become invested in the outcomes of their favorite games. Additionally, the mainstream acceptance of eSports is further promoting the expansion of the betting market, highlighting a vibrant intersection of entertainment and wagering.

Restraints in the Esports Betting Market

The eSports betting market faces several challenges due to a lack of legal and regulatory clarity in many regions. In numerous countries, eSports betting operates under stringent controls or remains unregulated, complicating market entry for operators. Although there is some growth in this sector, it is not substantial because of the absence of standardized regulations. Additionally, there are ongoing concerns about gambling addiction, which affect both consumers and businesses looking to explore this market. These factors create a challenging environment that hinders the potential expansion and acceptance of eSports betting on a global scale.

Market Trends of the Esports Betting Market

The Esports Betting market is witnessing a significant trend towards the integration of cryptocurrency as a betting medium. As digital currencies like Bitcoin and Ethereum gain traction, bettors are increasingly drawn to their advantages, including enhanced anonymity, swift transaction speeds, and lower fees compared to traditional payment methods. This surge in cryptocurrency adoption compels esports betting platforms to incorporate these payment options, catering to a tech-savvy demographic that values innovation and security in their gambling experiences. As this trend continues to mainstream, it is anticipated to reshape the landscape of esports betting, attracting a broader audience and enhancing user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global eSports Betting Market Size by Game Type & CAGR (2025-2032)

• Market Overview
• League of Legends
• Dota 2
• Counter-Strike: Global Offensive (CS:GO)
• Fortnite
• Others

Global eSports Betting Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global eSports Betting Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile
• Console

Global eSports Betting Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Ages 19-25
• Ages 26-30
• Ages 31 and Above

Global eSports Betting Market Size & CAGR (2025-2032)

• North America (Game Type, Platform, Device, Age Group)
  • US
  • Canada
• Europe (Game Type, Platform, Device, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Game Type, Platform, Device, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Game Type, Platform, Device, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Game Type, Platform, Device, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinnacle Group (Curacao)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings plc (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group plc (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet-at-home.com AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luckbox (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTV (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfair (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unikrn (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esports Entertainment Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GG.BET (Cyprus)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rivalry Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parimatch (Cyprus)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeoVegas AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations