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市场调查报告书
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1824158

体育博彩市场：2025-2030 年未来预测

Sports Betting Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 151 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计体育博彩市场规模将从 2025 年的 1,554.23 亿美元成长到 2030 年的 2,565.15 亿美元，复合年增长率为 10.54%。

受法律环境变化、连网型设备普及以及数位基础设施进步的推动，全球体育博彩市场正经历强劲成长。智慧型手机的普及和网路存取的改善使体育博彩更加便捷，并推动了线上平台的普及。电子竞技和其他博彩形式的兴起进一步扩大了市场，尤其是在数位化参与度不断提高的时代。世界各国政府正逐步放宽对博彩和游戏的监管，为营运商和消费者创造了丰厚的机会。例如，截至 2023 年 1 月，美国已有 36 个州将体育博彩合法化，这反映了法律规范的重大转变。在全球赛事和知名运动员的推动下，消费者对足球等运动的兴趣日益浓厚，从而推动了市场的发展，但也面临着监管合规性和对负责任博彩的担忧等挑战。

市场驱动因素

扩大线上体育博彩平台

全球智慧型手机普及率的提高和互联网基础设施的完善正在推动线上体育博彩的成长。数位转型正在改变消费者的生活方式，并推动手机投注平台的普及。博彩收益很大一部分来自行动设备，凸显了其在市场扩张中的作用。营运商正在利用有利的法规环境，透过应用程式和线上平台提供服务，以满足各种博彩偏好，包括体育博彩、赌场博彩和电子竞技博彩，从而扩大其覆盖范围。

足球市场的成长

足球运动在全球的流行，得益于众多知名球员以及世界杯、欧洲冠军联赛和美洲杯等大型赛事，为体育博彩市场的发展做出了巨大贡献。庞大的球迷群体，加上便利的线上平台，带来了频繁且高额的投注。区块链技术的整合，包括持牌博彩交易所的加入，进一步增强了足球博彩市场，吸引了精通技术的博彩玩家，并提升了市场参与。

区域展望

美国

美国在其开创性的合法化努力的推动下，在全球体育博彩市场占据主导地位。截至2023年1月，美国已有36个州将体育博彩合法化，18个州经营受监管的市场，12个州提供全面的线上投注，其中包括维吉尼亚州和田纳西州等专注于线上平台的州。美国体育协会解除禁令等放鬆管制措施显着提振了市场，2022年前10个月，合法博彩规模已达730亿美元。这些监管变化，加上消费者对便利投注方式的需求，使美国成为一个关键的成长市场，推动营运商在全国扩张。

主要进展

2023年，体育博彩市场取得了显着发展。截至2023年1月，美国36个州放宽了博彩监管，这是一个重要的里程碑，刺激了市场成长和营运商扩张。这些监管变化促进了策略伙伴关係和创新，包括主要营运商融入负责任博彩原则，提升了品牌信誉和消费者信任。对行动和线上平台的关注继续推动博彩的可及性，营运商利用数位基础设施提供无缝的投注体验。

由于智慧型手机的普及、数位基础设施的完善以及合法化程度的提高，体育博彩市场预计将经历显着增长，尤其是在美国。截至2023年1月，美国已有36个州推出了博彩法规。足球的普及以及包括行动应用程式在内的线上平台的兴起是关键的成长催化剂，而基于区块链的交易所等创新正在提升市场的吸引力。儘管面临监管合规等挑战，但市场发展轨迹仍然乐观，营运商有机会利用不断变化的消费者偏好和不断扩展的法律体制，尤其是在北美地区。

本报告的主要优点

  • 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 分析范围
  • 细分市场

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章：体育博彩市场（依平台划分）

  • 介绍
  • 在线的
  • 离线

第六章：体育博彩市场（依体育项目划分）

  • 介绍
  • 蟋蟀
  • 足球
  • 赛马
  • 其他的

第七章：以投注类型分類的运动博彩市场

  • 介绍
  • 固定赔率
  • 现场/赛中投注
  • 同註分彩赌博
  • 点差交易

第八章：按地区分類的体育博彩市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪表板

第十章：公司简介

  • The 888 Group
  • Kindred Group plc
  • William Hill PLC
  • Churchill Downs Incorporated
  • Sportech PLC
  • Flutter Entertainment plc
  • Bet365
  • DraftKings
  • Pen Entertainment
  • BetMGM

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称

图表列表

表格列表

简介目录
Product Code: KSI061613740

The sports betting market is expected to grow from USD 155.423 billion in 2025 to USD 256.515 billion in 2030, at a CAGR of 10.54%.

The global sports betting market is experiencing robust growth, driven by a shifting legal landscape, widespread adoption of connected devices, and advancements in digital infrastructure. The proliferation of smartphones and improved internet access have made sports betting more accessible, fueling the popularity of online platforms. The rise of eSports and other betting formats has further expanded the market, particularly during periods of heightened digital engagement. Governments worldwide are increasingly relaxing restrictions on betting and gaming, creating lucrative opportunities for operators and consumers. For instance, as of January 2023, 36 U.S. states have legalized sports betting, reflecting a significant shift in regulatory frameworks. The market is supported by growing consumer interest in sports like football, driven by global events and prominent athletes, but faces challenges such as regulatory compliance and responsible gaming concerns.

Market Drivers

Expansion of Online Sports Betting Platforms

The global increase in smartphone penetration and enhanced internet infrastructure are key drivers of online sports betting growth. Digital transformation has reshaped consumer lifestyles, boosting the adoption of mobile betting platforms. A significant portion of betting revenue comes from mobile devices, highlighting their role in market expansion. Operators are capitalizing on favorable regulatory environments to expand their reach, offering services through apps and online platforms that cater to diverse betting preferences, including sports, casino, and eSports wagering.

Football Segment Growth

Football's global popularity, driven by high-profile players and major tournaments like the FIFA World Cup, UEFA Champions League, and Copa America, significantly contributes to the sports betting market. The sport's massive following encourages frequent and substantial wagers, supported by the accessibility of online platforms. The integration of blockchain technology, such as licensed betting exchanges, has further enhanced the football betting segment, attracting tech-savvy bettors and increasing market engagement.

Geographical Outlook

United States

The United States is a dominant force in the global sports betting market, propelled by progressive legalization efforts. As of January 2023, 36 states have legalized sports betting, with 18 states operating regulated markets and 12 offering full-scale online wagering, including states like Virginia and Tennessee, which focus exclusively on online platforms. The relaxation of restrictions, such as the lifting of bans by the American Sports Association, has resulted in significant market activity, with legal betting reaching $73 billion in the first ten months of 2022. This regulatory shift, combined with consumer demand for convenient betting options, positions the U.S. as a key growth market, attracting operators to expand their presence nationwide.

Key Developments

In 2023, the sports betting market saw notable advancements. The relaxation of gambling restrictions across 36 U.S. states by January 2023 marked a significant milestone, fostering market growth and operator expansion. These regulatory changes have encouraged strategic partnerships and innovations, such as the integration of responsible gaming principles by major operators, enhancing brand credibility and consumer trust. The focus on mobile and online platforms continues to drive accessibility, with operators leveraging digital infrastructure to offer seamless betting experiences.

The sports betting market is poised for substantial growth, driven by widespread smartphone adoption, improved digital infrastructure, and progressive legalization, particularly in the U.S., where 36 states have embraced regulated betting as of January 2023. The popularity of football and the rise of online platforms, including mobile apps, are key growth catalysts, while innovations like blockchain-based exchanges enhance market appeal. Despite challenges like regulatory compliance, the market's trajectory remains positive, with opportunities for operators to capitalize on evolving consumer preferences and expanding legal frameworks, especially in North America.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Platform

  • Online
  • Offline

By Sport

  • Cricket
  • Football
  • Horse Racing
  • Others

By Betting Type

  • Fixed Odds
  • Live/In-Play Betting
  • Parimutuel Betting
  • Spread Betting

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • USA
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. SPORTS BETTING MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. Online
  • 5.3. Offline

6. SPORTS BETTING MARKET BY SPORT

  • 6.1. Introduction
  • 6.2. Cricket
  • 6.3. Football
  • 6.4. Horse Racing
  • 6.5. Others

7. SPORTS BETTING MARKET BY BETTING TYPE

  • 7.1. Introduction
  • 7.2. Fixed Odds
  • 7.3. Live/In-Play Betting
  • 7.4. Parimutuel Betting
  • 7.5. Spread Betting

8. SPORTS BETTING MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. The 888 Group
  • 10.2. Kindred Group plc
  • 10.3. William Hill PLC
  • 10.4. Churchill Downs Incorporated
  • 10.5. Sportech PLC
  • 10.6. Flutter Entertainment plc
  • 10.7. Bet365
  • 10.8. DraftKings
  • 10.9. Pen Entertainment
  • 10.10. BetMGM

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES