体育博彩市场规模、份额、成长分析（按类型、按平台、按运动项目、按运营商、按年龄层、按地区）- 行业预测，2025 年至 2032 年

预计体育博彩市场规模将在 2023 年达到 930 亿美元，从 2024 年的 1032.3 亿美元增长到 2032 年的 2379 亿美元，在预测期内（2025-2032 年）的复合年增长率为 11.0%。

由于连网型设备的广泛使用、人们对电竞的兴趣日益浓厚以及数位基础设施的进步，体育博彩的需求正在蓬勃发展。由于大范围的限制，COVID-19 疫情最初阻碍了体育产业的发展，但它加速了线上体育博彩的兴起。随着科技重塑各个产业，博彩业尤其面临重大挑战。各大体育博彩组织正积极改造其平台，以改善使用者体验和可近性。预计在预测期内，对数位化的关注将推动市场在线部分的显着增长。随着情况的发展，科技与体育博彩的交汇可能会在塑造未来机会方面发挥关键作用。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

体育博彩市场规模（按类型）

• 市场概览
• 比赛中的线
• 固定投注
• 投注交易
• 每日幻想
• 点差交易
• 电竞
• 派利分彩
• 其他的

各平台体育博彩市场规模

• 市场概览
• 在线的
• 离线

体育博彩市场规模 体育

• 市场概览
• 种族
• 非竞赛类运动

营运商的体育博彩市场规模

• 市场概览
• 食品级
• 赌场
• 宾果游戏厅
• 棋牌室
• 博彩公司
• 投币式赌博设备
• 特许经营经营商
• 电玩游戏机
• 彩票运营商
• 场外体育博彩
• 其他的

按年龄组别分類的体育博彩市场规模

• 市场概览
• Z 世代
• Y世代/千禧世代
• X世代
• 婴儿潮世代

体育博彩市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Flutter Entertainment plc（Ireland）
• Entain plc（UK）
• DraftKings Inc.（USA）
• Bet365 Group Ltd.（UK）
• Caesars Entertainment, Inc.（USA）
• MGM Resorts International（USA）
• Penn National Gaming, Inc.（USA）
• 888 Holdings plc（Gibraltar）
• Kindred Group plc（Sweden）
• PointsBet Holdings Limited（Australia）
• Betsson AB（Sweden）
• Rush Street Interactive, Inc.（USA）
• Sazka Group（Czech Republic）
• The Stars Group（Canada）
• Sisal SpA（Italy）
• ZEAL Network SE（Germany）
• OPAP SA（Greece）
• Betway（Malta）
• Betfred（UK）

结论和建议

Sports Betting Market size was valued at USD 93.0 billion in 2023 and is poised to grow from USD 103.23 billion in 2024 to USD 237.9 billion by 2032, growing at a CAGR of 11.0% during the forecast period (2025-2032).

The demand for sports betting is surging due to the ubiquity of connected devices, increasing interest in eSports, and advancements in digital infrastructure. Although the COVID-19 pandemic initially hindered the sports industry due to widespread restrictions, it also accelerated the global rise of online sports betting. As technology reshapes all sectors, the gambling industry, particularly, faced significant challenges. Major sports betting organizations are actively refining their platforms to enhance user experience and accessibility. This focus on digitalization is expected to drive substantial growth in the online segment of the market during the forecast period. As the landscape evolves, the intersection of technology and sports betting will play a crucial role in shaping future opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Betting Market Segments Analysis

Global Sports Betting Market is segmented by Type, Platform, Sports, Operator, Age Group and region. Based on Type, the market is segmented into Line-In-Play, Fixed Old Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Pari Mutuel and Others. Based on Platform, the market is segmented into Online and Offline. Based on Sports, the market is segmented into Racing and Non-Racing Sports. Based on Operator, the market is segmented into Food Grade, Casinos, Bingo Halls, Card Rooms, Bookmakers, Coin-Operated Gambling Device, Concession Operators, Video Gaming Terminals, Lotteries Operator, Off-Track Sports Betting and Others. Based on Age Group, the market is segmented into Gen Z, Gen Y/Millennials, Gen X and Baby Boomers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Betting Market

The sports betting market is significantly driven by the widespread engagement in online gambling, appealing especially to younger demographics. This trend spans across numerous countries, regardless of their stance on the legality of sports betting, and extends its reach to individuals who may not typically follow sports. While the average online sports bettor tends to be around 38 years old, those who prefer traditional betting methods are typically about 45. As interest in sports betting continues to rise among the general population, it is expected to substantially contribute to the growth and expansion of the market.

Restraints in the Sports Betting Market

The sports betting market faces significant growth challenges primarily due to stringent government regulations concerning sports activities. These regulations are designed to maintain the integrity of the industry but create substantial barriers for expansion. Additionally, concerns surrounding illegal sports betting practices are anticipated to pose further difficulties for market development throughout the forecast period. As stakeholders navigate these legal constraints and societal apprehensions about unregulated betting, the overall progress of the sports betting sector may be hindered, prompting a need for robust strategies to address these issues effectively while promoting responsible betting practices.

Market Trends of the Sports Betting Market

The sports betting market is experiencing a significant upward trend, fueled by an expanding array of sports leagues and events globally. With the emergence of new professional leagues and enhanced accessibility of online betting platforms, consumers are increasingly inclined to place higher wagers across diverse sporting events. This surge is further fueled by advancements in technology, such as mobile betting apps and real-time analytics, which enhance user engagement and betting experiences. Consequently, leading sports leagues and tournaments are embracing partnerships with betting operators, driving an exponential growth in the industry as they capitalize on the lucrative opportunities presented by this evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Betting Market Size by Type & CAGR (2025-2032)

• Market Overview
• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

Global Sports Betting Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sports Betting Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Racing
• Non-Racing Sports

Global Sports Betting Market Size by Operator & CAGR (2025-2032)

• Market Overview
• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

Global Sports Betting Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Gen Z
• Gen Y/Millennials
• Gen X
• Baby Boomers

Global Sports Betting Market Size & CAGR (2025-2032)

• North America (Type, Platform, Sports, Operator, Age Group)
  • US
  • Canada
• Europe (Type, Platform, Sports, Operator, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Sports, Operator, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Sports, Operator, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Sports, Operator, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn National Gaming, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings plc (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group plc (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazka Group (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Stars Group (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisal S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZEAL Network SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPAP S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations