2026-2030年全球运动博彩市场

全球运动博彩市场预计在 2025 年至 2030 年间成长 2,486.97 亿美元，预测期内复合年增长率为 12.8%。

本报告对全球体育博彩市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家供应商的分析。

本报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析，该市场环境受到进步的框架和广泛的市场合法化、技术进步和移动平台的主导地位以及体育媒体、联赛和博彩运营商日益融合的驱动。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究指出，将博彩深度融入现场体育媒体体验是未来几年推动全球体育博彩市场成长的关键因素之一，同时，滚球投注和微投注的兴起，以及对负责任博彩和玩家保护技术的日益重视，预计将在市场上创造巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球运动博彩市场
• 平台细分市场分析 2020-2024
• 类型细分市场分析 2020-2024
• 2020-2024年品类細項分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球体育博彩市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按平台分類的市场区隔

• 按平台比较
• 在线的
• 离线
• 平台市场机会

第九章 按类型分類的市场细分

• 比较：按类型
• 篮球
• 骑马
• 足球
• 其他的
• 按类型分類的市场机会

第十章 按类别进行市场细分

• 比较：按类别
• 滚球投注
• 固定赔率赌博
• 电竞博彩
• 交易所投注
• 按类别分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 亚太地区
  • 中国
  • 日本
  • 澳洲
  • 印度
  • 韩国
  • 印尼
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中东和非洲
  • 南非
  • 土耳其
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Bet365 Group Ltd.
• BetOnline
• Betsson AB
• Abudantia BV
• The Betway Group
• CASINO-INS
• Churchill Downs Inc.
• Dream Sports Group
• Entain Plc
• evoke plc
• FDJ UNITED
• Flutter Entertainment Plc
• LeoVegas AB
• Mobile Premier League
• Webis Holdings Plc

第十六章附录

The global sports betting market is forecasted to grow by USD 248697.0 mn during 2025-2030, accelerating at a CAGR of 12.8% during the forecast period. The report on the global sports betting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by progressive frameworks and widespread market legalization, technological advancement and dominance of mobile platforms, deepening convergence of sports media, leagues, and betting operators.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports betting market is segmented as below:

By Platform

• Online
• Offline

By Type

• Basketball
• Horse riding
• Football
• Others

By Category

• Live betting
• Fixed odds wagering
• Esports betting
• Exchange betting

Geography

• APAC
  • China
  • Japan
  • Australia
  • India
  • South Korea
  • Indonesia
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • South Africa
  • Turkey
  • UAE
• Rest of World (ROW)

This study identifies the deep integration of betting into live sports media experience as one of the prime reasons driving the global sports betting market growth during the next few years. Also, proliferation of in-play wagering and micro-betting and heightened focus on responsible gaming and player protection technology will lead to sizable demand in the market.

The report on the global sports betting market covers the following areas:

• Global sports betting market sizing
• Global sports betting market forecast
• Global sports betting market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports betting market vendors that include Bet365 Group Ltd., BetOnline, Betsson AB, Abudantia BV, The Betway Group, CASINO-INS, Churchill Downs Inc., Dream Sports Group, Entain Plc, evoke plc, FDJ UNITED, Flutter Entertainment Plc, LeoVegas AB, Mobile Premier League, Parimatch, PENN Entertainment Inc., Sportech Plc, SportsBetting.ag, The Hong Kong Jockey Club, Webis Holdings Plc. Also, the global sports betting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Category
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports Betting Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports Betting Market 2020 - 2024 ($ million)
• 5.2 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Category segment analysis 2020 - 2024
  • Historic Market Size - Category Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global sports betting market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Platform

• 8.1 Market segments
• 8.2 Comparison by Platform
• 8.3 Online - Market size and forecast 2025-2030
• 8.4 Offline - Market size and forecast 2025-2030
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Basketball - Market size and forecast 2025-2030
• 9.4 Horse riding - Market size and forecast 2025-2030
• 9.5 Football - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Category

• 10.1 Market segments
• 10.2 Comparison by Category
• 10.3 Live betting - Market size and forecast 2025-2030
• 10.4 Fixed odds wagering - Market size and forecast 2025-2030
• 10.5 Esports betting - Market size and forecast 2025-2030
• 10.6 Exchange betting - Market size and forecast 2025-2030
• 10.7 Market opportunity by Category
  • Market opportunity by Market Segmentation by Category ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 Australia - Market size and forecast 2025-2030
  • 12.3.4 India - Market size and forecast 2025-2030
  • 12.3.5 South Korea - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 Israel - Market size and forecast 2025-2030
  • 12.7.4 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.5 UAE - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Progressive frameworks and widespread market legalization
  • Technological advancement and dominance of mobile platforms
  • Deepening convergence of sports media, leagues, and betting operators
• 13.2 Market challenges
  • Navigating fragmented and evolving regulatory landscape
  • Intensifying scrutiny on responsible gambling and public perception
  • Market saturation and escalating customer acquisition costs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Deep integration of betting into live sports media experience
  • Proliferation of in-play wagering and micro-betting
  • Heightened focus on responsible gaming and player protection technology

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Bet365 Group Ltd.
  • Bet365 Group Ltd. - Overview
  • Bet365 Group Ltd. - Product / Service
  • Bet365 Group Ltd. - Key offerings
  • SWOT
• 15.5 BetOnline
  • BetOnline - Overview
  • BetOnline - Product / Service
  • BetOnline - Key offerings
  • SWOT
• 15.6 Betsson AB
  • Betsson AB - Overview
  • Betsson AB - Product / Service
  • Betsson AB - Key offerings
  • SWOT
• 15.7 Abudantia BV
  • Abudantia BV - Overview
  • Abudantia BV - Product / Service
  • Abudantia BV - Key offerings
  • SWOT
• 15.8 The Betway Group
  • The Betway Group - Overview
  • The Betway Group - Product / Service
  • The Betway Group - Key offerings
  • SWOT
• 15.9 CASINO-INS
  • CASINO-INS - Overview
  • CASINO-INS - Product / Service
  • CASINO-INS - Key offerings
  • SWOT
• 15.10 Churchill Downs Inc.
  • Churchill Downs Inc. - Overview
  • Churchill Downs Inc. - Business segments
  • Churchill Downs Inc. - Key offerings
  • Churchill Downs Inc. - Segment focus
  • SWOT
• 15.11 Dream Sports Group
  • Dream Sports Group - Overview
  • Dream Sports Group - Product / Service
  • Dream Sports Group - Key offerings
  • SWOT
• 15.12 Entain Plc
  • Entain Plc - Overview
  • Entain Plc - Business segments
  • Entain Plc - Key offerings
  • Entain Plc - Segment focus
  • SWOT
• 15.13 evoke plc
  • evoke plc - Overview
  • evoke plc - Business segments
  • evoke plc - Key offerings
  • evoke plc - Segment focus
  • SWOT
• 15.14 FDJ UNITED
  • FDJ UNITED - Overview
  • FDJ UNITED - Product / Service
  • FDJ UNITED - Key offerings
  • SWOT
• 15.15 Flutter Entertainment Plc
  • Flutter Entertainment Plc - Overview
  • Flutter Entertainment Plc - Business segments
  • Flutter Entertainment Plc - Key offerings
  • Flutter Entertainment Plc - Segment focus
  • SWOT
• 15.16 LeoVegas AB
  • LeoVegas AB - Overview
  • LeoVegas AB - Product / Service
  • LeoVegas AB - Key offerings
  • SWOT
• 15.17 Mobile Premier League
  • Mobile Premier League - Overview
  • Mobile Premier League - Product / Service
  • Mobile Premier League - Key offerings
  • SWOT
• 15.18 Webis Holdings Plc
  • Webis Holdings Plc - Overview
  • Webis Holdings Plc - Business segments
  • Webis Holdings Plc - Key offerings
  • Webis Holdings Plc - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations