全球湿纸巾市场规模、份额、成长分析、按产品（脸部和化妆品、婴儿）、按材料（不织布和机织布）- 产业预测 2024-2031

Global Wet Wipes Market Size, Share, Growth Analysis, By Products(Facial and Cosmetics, Baby), By Materials(Nonwoven and Woven) - Industry Forecast 2024-2031

出版日期: 2024年04月22日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球湿纸巾市场规模为233.8亿美元，预计将从2023年的242.9亿美元成长到2031年的329.9亿美元，在预测期间（2024-2031年）复合年增长率为3.9%。

发展中国家的个人美容费用增加、水资源有限、可支配收入增加以及消费者对湿纸巾的了解不断扩大等因素正在推动湿纸巾市场需求。湿纸巾的便利性、清洁度的提高和省时的特点正在鼓励人们更频繁地使用它们。随着世界各地越来越多的女性进入劳动市场以及她们消费能力的增强，对专为女性设计的湿纸巾的需求也越来越大。为了让职业妇女的生活更轻鬆，许多公司生产了女性湿纸巾、卸妆湿纸巾等专门针对女性的湿纸巾。通常，女性使用擦脸巾定期去除脸上多余的油脂和污垢。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2023 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率 (%), 2023

主要公司简介

Procter & Gamble Co.
Johnson & Johnson Services, Inc.
Kimberly-Clark Corporation
Nice-Pak Products, Inc.
The Clorox Company
Unicharm Corporation
SC Johnson & Son, Inc.
3M Company
Reckitt Benckiser Group plc
Diamond Wipes International, Inc.
Edgewell Personal Care Company
Svenska Cellulosa AB SCA
Beiersdorf AG
La Fresh Group, Inc.
Rockline Industries, Inc.
Himalaya Wellness
Meridian Industries Inc.
Body Wipe Company
Greenbrier International, Inc.
Hangzhou Guoguang Touring Commodity Co., Ltd.

简介目录

Product Code: SQMIG30L2082

Global Wet Wipes Market size was valued at USD 23.38 billion in 2022 and is poised to grow from USD 24.29 billion in 2023 to USD 32.99 billion by 2031, growing at a CAGR of 3.9% during the forecast period (2024-2031).

Factors such as increased personal grooming expenses, limited water availability, increased disposable income, and expanding consumer knowledge of wet wipes in developing countries are driving the wet wipes market demand. The convenience, improved cleanliness, and time-saving features of wipes are encouraging people to use them more regularly. As more women worldwide have entered the workforce and as their spending power has expanded, there has been a greater need for wet wipes designed exclusively for women. Many companies have produced feminine wipes, make-up remover wipes, and other types of wet wipes specifically for women in order to make life easier for working women. Typically, women use face wipes to regularly remove surplus oil and dirt off their faces.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Wipes Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the Market size includes the following details: The key players in the Market were identified through secondary research, and their Market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top Market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Wipes Market Segmental Analysis

Global Wet wipes Market is segmented on the basis of Product, Distribution Channels, Materials and region. By Product, the market is segmented into Facial and Cosmetics, Baby, Hand and Body, Intimate, and Others. By Distribution Channels, market is segmented into Supermarket, Convenience Store, Pharmacy, E-Commerce. By Materials, the market is divided into Nonwoven and Woven. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Wet Wipes Market

The rising standards for personal hygiene and cleanliness are driving up demand for toilet and bathroom tissues. Additionally, housekeepers are using more kitchen tissue to thoroughly clean spoons and other kitchenware items as air pollution and dust difficulties have gotten worse. Rising nuclear family customs around the world are driving an increase in demand for cleaning goods for the home. Wet tissues with improved absorption and suppleness are always needed because of the world's aging population and their developing mobility challenges.

Restraints in the Global Wet Wipes Market

Consumer demand for the product is expected to decline as cleaning and hygiene products including towels, handkerchiefs, brushes, and other surface cleansers become more widely available. Furthermore, growing worries about deforestation, heavy rain, fires, and temperature rise from overchopping of trees limit the companies' capacity to gather sufficient raw materials to make pulp and paper-based products. These concerns impede the flow of certain kinds of goods.

Market Trends of the Global Wet Wipes Market

In order to combat plastic pollution issues and support environmental sustainability, industry groups and major players increasingly focus on producing hygiene products made of biodegradable materials such as recycled plastic, organic cotton, natural bamboo, and others. As a result, eco-friendly wipes are a huge trend in the industry. To give one example, in May 2021 Coterie Baby Inc. released plant-based, biodegradable, and compostable baby hygiene linens to the American market. Hospital service users will also have easier access to antimicrobial property-based disinfection solutions, which could lead to further market expansion. Demand for hygiene goods will rise if common businesses provide them in packaging that is friendly to the environment.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Wet Wipes Market by Products

Market Overview
Facial and Cosmetics
Baby
Hand and Body
Intimate and others

Global Wet Wipes Market by Materials

Market Overview
Nonwoven and Woven

Global Wet Wipes Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Procter & Gamble Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Services, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak Products, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa AB SCA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Fresh Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meridian Industries Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Body Wipe Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenbrier International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hangzhou Guoguang Touring Commodity Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments