扩增实境市场规模、份额、成长分析，按技术、设备类型、应用、组件、地区 - 产业预测，2024-2031

扩增实境（AR）市值将于2022年达到321亿美元，从2023年的428.5亿美元成长到2031年的43.23亿美元，预计在预测期内（2024-2031年）复合年增长率为33.5% 。

由于医疗保健、零售和电子商务领域的采用不断增加，扩增实境(AR) 市场正在经历快速成长。 AR技术将数位增强功能整合到实体世界中，以改善各行业的使用者体验。 AR设备将影像、影片、3D模型等数位资讯迭加到真实环境中，彻底改变使用者对现实的感知。这个充满活力的市场是当今成长最快的行业之一，为企业和消费者带来了机会和挑战。 AR 产业的关键目标是改变个人在现实环境中与数位内容和资讯互动的方式。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 专利分析
• 贸易分析
• 价值链分析
• 案例研究分析
  • 疫情期间使用 Vuforia Studio 为皇家恩菲尔德团队提供动态销售培训
  • 使用 Moverio 智慧眼镜改变牙科手术
  • 拉丁美洲首例 Microsoft HoloLens 手术：AR 将如何改变医生和患者的手术体验
• 市场生态系统
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 竞争程度

扩增实境(AR) 市场：按组成部分

• 市场概况
• 硬体
  • 感应器
    • 加速计
    • 陀螺仪
    • 磁力计
    • 接近感测器
  • 半导体零件
    • 控制器处理器
    • 积体电路
  • 显示投影仪
  • 位置追踪器
  • 相机
  • 其他的
• 软体
  • 软体开发工具套件
  • 云端基础的服务

扩增实境(AR) 市场：按设备类型

• 市场概况
• 头盔显示器(HMD)
  • AR智慧眼镜
  • 智慧头盔
• 抬头显示器(HUD)

扩增实境(AR) 市场：依技术分类

• 市场概况
• 基于标记的AR技术
  • 被动标记
  • 活性标记
• 无标记AR技术
  • 基于模型的追踪
  • 使用影像处理进行追踪
• 基于锚点的AR技术

扩增实境(AR) 市场：依应用分类

• 市场概况
• 消费者
  • 游戏
  • 体育/娱乐
    • 运动的
    • 娱乐
    • 博物馆（考古）
    • 主题乐园
    • 美术馆和展览
  • 商业的
    • 零售/电子商务
      • 珠宝
      • 美容/化妆品
      • 服装试穿
      • 杂货店购物
      • 鞋类
      • 家具及灯光设计
    • 旅游/旅游
    • 电子学习
  • 企业（製造业）
  • 卫生保健
    • 外科手术
    • 健身管理
    • 患者照护管理
    • 药局管理
    • 医疗训练和教育
    • 其他的
  • 航太/国防
  • 活力
  • 车
  • 其他的
    • 农业
    • 建造
    • 运输/物流
    • 公共安全
    • 通讯/IT资料中心

扩增实境(AR) 市场规模：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Apple Inc.（US）
• Google LLC（US）
• Samsung（South Korea）
• Alibaba（China）
• AWS（US）
• Microsoft Corporation（US）
• Magic Leap, Inc.（US）
• Niantic, Inc.（US）
• PTC Inc.（US）
• Atheer Inc.（US）
• Blippar（UK）
• Zugara（Switzerland）
• Wikitude（Austria）
• Unity（US）
• Zappar（UK）
• TILTLABS（Canada）
• Scope AR（Austria）
• Vuzix（US）
• Marxent（Canada）
• ARToolKit（US）

Augmented Reality (AR) Market was valued at USD 32.1 Billion in 2022 and is expected to grow from USD 42.85 Billion in 2023 to reach USD 432.35 Billion by 2031, at a CAGR of 33.5% during the forecast period (2024-2031).

The Augmented Reality (AR) market is experiencing rapid growth driven by its expanding adoption in healthcare, retail, and e-commerce sectors. AR technology integrates digital enhancements into the physical world, enhancing user experiences across various industries. AR devices overlay digital information such as images, videos, and 3D models onto real-world environments, transforming users' perceptions of reality. This dynamic market is currently among the fastest-growing industries, presenting both opportunities and challenges for enterprises and consumers alike. The primary objective of the AR industry is to revolutionize how individuals interact with digital content and information within real-life settings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Reality (AR) Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Reality (AR) Market Segmental Analysis

The augmented reality (AR) market has experienced tremendous growth, fueled by substantial investments in recent years. Companies such as Meta, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group have significantly contributed to the burgeoning AR sector. According to our research, the largest investments are directed towards training and industrial maintenance, amounting to USD 4.1 billion. Additionally, research institutes receive funding from private firms, venture capitalists, and government sources. AR finds applications across various industries including consumer technology, aerospace and defense, healthcare, enterprise solutions, retail, and marketing.

Drivers of the Augmented Reality (AR) Market

The Augmented Reality (AR) Market is expected to be driven by the rise of zoonotic diseases, which are among the most contagious globally. The growing trend of pet adoption as companions contributes to the spread of these animal-borne diseases, highlighting the need for increased awareness of prevention strategies. Additionally, the expansion of therapeutic options is anticipated to boost the demand for veterinary care products. Zoonotic diseases, capable of transmission between animals and humans, present significant public health challenges, emphasizing the necessity for proactive measures to mitigate their spread.

Restraints in the Augmented Reality (AR) Market

The younger generation, particularly gamers, are anticipated to experience heightened health issues associated with augmented reality (AR) as gaming devices and technologies advance. Interactive AR games can immerse users for extended periods, potentially leading to conditions such as anxiety, eye strain, obesity, and reduced concentration. Prolonged use of AR, particularly with headsets, may result in dry eyes, irritation, and fatigue in vision. Such prolonged exposure to unfamiliar visual stimulation poses risks to long-term eye health.

Market Trends of the Augmented Reality (AR) Market

The rising trend of fluctuating customer loyalty and frequent brand switching poses fresh challenges for brands, necessitating innovative customer engagement strategies. Many businesses are turning to AR technologies as a solution to attract and retain customers. For example, according to Adloid.in, a B2B AR solutions provider, companies incorporating their online augmented tools for customer engagement have experienced a significant 200% increase in sales. Additionally, this technology enhances customer service by offering an online support system where customers can interact with agents in real-time while browsing products in-store.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Patent Analysis
• Trade Analysis
• Value Chain Analysis
• Case Study Analysis
  • Providing dynamic sales training to teams of Royal Enfield during pandemic using Vuforia Studio
  • Transforming dental surgeries with Moverio smart glasses
  • First Microsoft HoloLens surgery in Latin America: How AR can change surgical experience for doctors and patients
• Ecosystem of the Market
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Augmented Reality (AR) Market by Component

• Market Overview
• Hardware
  • Sensors
    • Accelerometers
    • Gyroscopes
    • Magnetometers
    • Proximity sensors
  • Semiconductor Components
    • Controllers and processors
    • Integrated circuits
  • Displays And Projectors
  • Position Trackers
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-based services

Augmented Reality (AR) Market by Device Type

• Market Overview
• Helmet mounted displays (HMD)
  • AR Smart Glasses
  • Smart Helmets
• Head up displays (HUD)

Augmented Reality (AR) Market by Technology

• Market Overview
• Marker-Based AR Technology
  • Passive Markers
  • Active Markers
• Markerless AR Technology
  • Model-based Tracking
  • Image Processing-based Tracking
• Anchor-Based AR Technology

Augmented Reality (AR) Market by Application

• Market Overview
• Consumer
  • Gaming
  • Sports & Entertainment
    • Sports
    • Entertainment
    • Museums (Archaeology)
    • Theme parks
    • Art galleries and exhibitions
  • Commercial
    • Retail & E-commerce
      • Jewellery
      • Beauty and cosmetics
      • Apparel fitting
      • Grocery shopping
      • Footwear
      • Furniture & lighting design
    • Travel & Tourism
    • E-learning
  • Enterprises (Manufacturing)
  • Healthcare
    • Surgery
    • Fitness Management
    • Patient Care Management
    • Pharmacy Management
    • Medical Training and Education
    • Others
  • Aerospace & Defense
  • Energy
  • Automotive
  • Others
    • Agriculture
    • Construction
    • Transportation & Logistics
    • Public Safety
    • Telecom/IT Data Centers

Augmented Reality (AR) Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wikitude (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappar (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TILTLABS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARToolKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments