浴盐市场规模、份额和成长分析：按类型、价格分布、最终用户、分销管道和地区 - 行业预测，2024-2031 年

2022年浴盐市场规模为24.2亿美元，从2023年的25亿美元成长到2031年的33亿美元，预计在预测期间（2024-2031年）复合年增长率为3.50%。

由于几个关键因素，全球浴盐市场正在显着成长。主要驱动力是人们对浴盐的治疗特性和相关益处的日益认识，从而增加了对这些产品的需求。世界各地的消费者正在将浴盐纳入自我护理中，促进了市场的成长。推动成长的另一个关键因素是许多人偏好在家中放鬆，而不是在豪华度假村享受昂贵的水疗护理。消费行为的这些变化正在推动全球销售成长，越来越多的人选择在家中方便且经济高效的放鬆方式。此外，消费者健康生活方式意识的增强也推动了近年来浴盐产品销售的成长，进一步支撑了市场的上升趋势。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 价值链分析
• 价格分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

浴盐市场：依类型

• 市场概况
• 泻盐
• 肥料
• 沐浴护理
• 居家护理

浴盐市场：依价格分布

• 市场概况
• 高的
• 期间~
• 低的

浴盐市场：依最终用户分类

• 市场概况
• 孩子
• 成人

浴盐市场：依分销通路分类

• 市场概况
• 超级市场/大卖场
• 药局/药局
• EC
• 专卖店

浴盐市场：依地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• BATHCLIN CORPORATION
• LOCCITANE EN PROVENCE
• Borghese
• Watsons
• Shiseido Co. Ltd.
• Kneipp.
• STENDERS
• Soothing Touch.
• PDC Brands
• Westlab
• Street Bargains Limited
• Cornish Sea Salt
• SALTS & CO
• KAO CORPORATION
• Dadakarides SA
• Kneipp

Bath Salt Market size was valued at USD 2.42 billion in 2022 and is poised to grow from USD 2.50 billion in 2023 to USD 3.30 billion by 2031, growing at a CAGR of 3.50% during the forecast period (2024-2031).

The global bath salt market is experiencing significant growth driven by several key factors. A primary driver is the increasing recognition of the therapeutic properties and associated benefits of bath salts, leading to rising demand for these products. Consumers worldwide are increasingly incorporating bath salts into their self-care routines, contributing to the market's expansion. Another critical factor boosting growth is the preference of many individuals for relaxing at home rather than indulging in expensive spa treatments at luxury resorts. This shift in consumer behavior is driving global sales growth, with more people opting for convenient and cost-effective home-based relaxation experiences. Furthermore, heightened consumer awareness about maintaining a healthy lifestyle has also played a role in the increased sales of bath salt products in recent years, further supporting the market's upward trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bath Salt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bath Salt Market Segmental Analysis

Bath Salt market is segmented based on type, price point, end user, distribution channel, and region. Based on type, the market is segmented into Epsom Salt, Fertilizer, Bath Care, Home Care. Based on price point, the market is segmented into Premium, Medium, Economy. Based on End-User, the market is segmented into infant and adult. Based on distribution channel, the market is segmented into H Super Market and Hyper Market, Pharmacy and Medical Store, E-commerce, Specialty Store. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Drivers of the Bath Salt Market

Skin disorders rank as the fourth most common cause of human illness, leading to a widespread adoption of bath salts by a large segment of the population due to increasing health awareness. Bath salts are extensively used to alleviate skin inflammation and irritation associated with conditions such as eczema, psoriasis, and contact dermatitis. This involves enriching bathwater with crushed mineral salts that dissolve to enhance the tone and texture of the skin while promoting circulation. Bath salts are rich in essential minerals like calcium, magnesium, and potassium, offering multiple benefits including skin cleansing, acting as carriers for cosmetic ingredients, and contributing to a soothing and relaxing bathing experience.

Restraints in the Bath Salt Market

Several alternative products share similar characteristics with bath salts, including sea salt, magnesium flakes, mustard powder, table salt, baking soda, vinegar, bentonite clay, and others. Sea salts provide cleansing and exfoliating properties similar to Epsom salts. Similarly, table salt offers therapeutic benefits comparable to both sea salt and Epsom salt. These alternatives not only mimic the properties of bath salts but also promote skin rejuvenation by enhancing hydration and soothing irritations. Importantly, these substitutes are cost-effective, have fewer side effects compared to traditional bath salts, and are widely available.

Market Trends of the Bath Salt Market

The rising demand for bath salts among consumers has prompted leading market players to enhance their emphasis on ongoing research and development (R&D) initiatives, aiming to maintain competitiveness and introduce innovative products.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Bath Salt Market by Type

• Market Overview
• Epsom Salt
• Fertilizer
• Bath Care
• Home Care

Bath Salt Market by Price Point

• Market Overview
• Premium
• Medium
• Economy

Bath Salt Market by End User

• Market Overview
• Child
• Adult

Bath Salt Market by Distribution Channel

• Market Overview
• Super Market and Hyper Market
• Pharmacy and Medical Store
• E-commerce
• Specialty Store

Bath Salt Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• BATHCLIN CORPORATION
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOCCITANE EN PROVENCE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borghese
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Watsons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STENDERS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soothing Touch.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDC Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westlab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Street Bargains Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cornish Sea Salt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SALTS & CO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dadakarides S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments