快速消费品市场规模、份额、成长分析：按类型、生产类型、分销管道、地区 - 产业预测，2024-2031 年

2022年快速消费品市场规模将为1,074.6亿美元，从2023年的1113.9亿美元成长到2031年的1,485.1亿美元，预测期间（2024-2031年）复合年增长率为3.66%。

快速消费品市场包括食品和饮料、洗护用品、清洁产品和个人保养用品等必需品，由于其普遍性、快速发展和不断创新，成为全球经济的重要组成部分。在人口增长、都市化和向双收入家庭转变的推动下，对这些日常用品的需求正在稳步增长。电子商务和数位技术透过资料分析实现网路购物、订阅服务和个人化行销，彻底改变了市场格局。此外，随着越来越多的消费者喜欢环保和健康的产品，快速消费品公司开始专注于永续包装和更健康的有机替代品。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 监管分析
• Start-Ups分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

快速消费品市场：按类型

• 市场概况
• 食品与饮品
  • 果汁饮料
  • 茶/咖啡
  • 生鲜食品
  • 冷冻食品
  • 加工食品/包装食品
  • 其他的
• 个人护理/化妆品
  • 身体保养
  • 头髮护理
  • 口腔护理
  • 护肤
  • 婴儿护理
• 卫生保健
  • OTC
  • 维生素和营养食品
  • 女性护理
  • 其他的
• 居家护理
  • 清洁产品
  • 香味
  • 其他的
• 鞋类
  • 正式鞋
  • 运动鞋
  • 休閒鞋
• 鞋类配件
• 其他的

快速消费品市场：依生产类型

• 市场概况
• 在内部
  • 食品与饮品
  • 个人护理/化妆品
  • 卫生保健
  • 居家护理
  • 鞋类
  • 鞋类配件
  • 其他的
• 合约依据
  • 食品与饮品
  • 个人护理/化妆品
  • 卫生保健
  • 居家护理
  • 鞋类
  • 鞋类配件
  • 其他的

快速消费品市场：依通路划分

• 市场概况
• 超级市场/大卖场
• 杂货店
• 专卖店
• EC
• 其他的

快速消费品市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Procter & Gamble（USA）
• Unilever（Netherlands/UK）
• Nestle（Switzerland）
• The Coca-Cola Company（USA）
• PepsiCo（USA）
• Johnson & Johnson（USA）
• L'Oreal（France）
• Colgate-Palmolive（USA）
• Kimberly-Clark（USA）
• Mondelez International（USA）
• Danone（France）
• Mars, Inc.（USA）
• Reckitt Benckiser（United Kingdom）
• Kellogg's（USA）
• General Mills（USA）
• The Kraft Heinz Company（USA）
• AB InBev（Belgium）
• Henkel（Germany）
• Beiersdorf AG（Germany）
• Estee Lauder Companies（USA）
• The Hershey Company（USA）
• SC Johnson（USA）
• Constellation Brands（USA）
• Ferrero Group（Italy）
• Coty Inc.（USA）

FMCG Market size was valued at USD 107.46 Billion in 2022 and is poised to grow from USD 111.39 Billion in 2023 to USD 148.51 Billion by 2031, at a CAGR of 3.66% during the forecast period (2024-2031).

The FMCG market, which includes essential products like food and beverages, toiletries, cleaning supplies, and personal care items, remains a pivotal part of the global economy due to its omnipresence, rapid pace, and relentless innovation. Driven by population growth, urbanization, and the shift towards dual-income households, the demand for these everyday products is steadily rising. E-commerce and digital technologies have transformed the FMCG landscape, enabling online shopping, subscription services, and personalized marketing through data analytics. Additionally, the growing consumer preference for eco-friendly and health-conscious products has led FMCG companies to focus on sustainable packaging and healthier, organic alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the FMCG Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

FMCG Market Segmental Analysis

The FMCG Market is segmented by type, production type, distribution channel and region. By type, the market is segmented into food and beverages (juices and drinks, tea and coffee, fresh food, frozen food, processed and packaged food, others), personal care & cosmetics (body care, hair care, oral care, skin care, baby care), healthcare care (over the counter (OTC), vitamin and dietary supplement, feminine care, others), home care (cleaning products, fragrance, others), footwear (formal footwear, athletic footwear, casual footwear), footwear accessories, and others. Based on production type, the market is segmented into in-house (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others), and contract based (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others). By distribution channel, the market is segmented into supermarkets and hypermarkets, grocery stores, specialty stores, e commerce, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the FMCG Market

With rising health consciousness and environmental awareness among consumers, there's an increasing demand for healthier, organic, and sustainable fast-moving consumer goods (FMCG). In response, manufacturers are innovating to meet these preferences by providing organic foods, natural personal care items, and eco-friendly packaging solutions. This shift not only caters to evolving consumer preferences but also reflects a broader commitment to sustainability and wellness in the FMCG sector, driving growth in these product categories and encouraging further advancements in environmentally responsible manufacturing practices.

Restraints in the FMCG Market

The FMCG sector is characterized by intense competition among multiple brands and products, all striving to capture consumer interest and loyalty. This fierce rivalry presents significant hurdles for companies aiming to sustain their market share and profitability. Price battles and assertive marketing tactics further escalate the pressure, often squeezing profit margins and necessitating strategic agility to navigate market dynamics effectively. In the fast-moving consumer goods (FMCG) industry, competition is fierce as numerous brands and products compete for consumer attention and loyalty. This intense rivalry poses challenges for companies aiming to maintain their market share and profitability. Price wars and aggressive marketing strategies add to the complexity, often squeezing profit margins and requiring companies to stay adaptable and strategic in their approach to stay competitive and profitable in this dynamic market landscape.

Market Trends of the FMCG Market

The FMCG sector has significantly adopted e-commerce and digital innovations to enhance consumer outreach. The surge in online shopping, particularly during the COVID-19 pandemic, prompted FMCG firms to prioritize strengthening their digital footprint. This involved developing intuitive websites and mobile applications, alongside refining supply chains to meet online demand efficiently. Furthermore, businesses leveraged advanced analytics and AI technologies to gain insights into consumer behaviour, enabling them to tailor product offerings and marketing tactics effectively. These strategic advancements underscore the industry's commitment to leveraging digital platforms for operational excellence and consumer engagement in an increasingly digital-centric market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Regulatory Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

FMCG Market by Type

• Market Overview
• Food and Beverages
  • Juices and Drinks
  • Tea And Coffee
  • Fresh Food
  • Frozen Food
  • Processed And Packaged Food
  • Others
• Personal Care & Cosmetics
  • Body Care
  • Hair Care
  • Oral Care
  • Skin Care
  • Baby Care
• Healthcare Care
  • Over The Counter (OTC)
  • Vitamin And Dietary Supplement
  • Feminine Care
  • Others
• Home Care
  • Cleaning Products
  • Fragrance
  • Others
• Footwear
  • Formal Footwear
  • Athletic Footwear
  • Casual Footwear
• Footwear Accessories
• Others

FMCG Market by Production Type

• Market Overview
• In-House
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others
• Contract Based
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others

FMCG Market by Distribution Channel

• Market Overview
• Supermarkets & Hypermarkets
• Grocery Stores
• Specialty Stores
• E-Commerce
• Others

FMCG Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AB InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments