混合实境市场规模、份额和成长分析：按组件、按应用、按地区 - 产业预测，2024-2031 年

Mixed Reality Market Size, Share, Growth Analysis, By Component (Software, Hardware), By Application(Automotive and Aerospace, Entertainment and Gaming), By Region - Industry Forecast 2024-2031

出版日期: 2024年07月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球混合实境市场规模将为28亿美元，从2023年的40.5亿美元成长到2031年的769.1亿美元，预计在预测期间（2024-2031年）将以复合年增长率成长。。

混合实境是一项突破性技术，它融合了物理世界和虚拟世界，创造了新的视觉化和环境，促进数位世界和现实世界之间的互动。由于该技术的日益普及，混合实境市场正在显着扩大。 3G 和 4G 网路的进步使中小型企业能够经济高效地接触目标受众，而数位化的进步进一步加速混合实境的传播。这项技术透过提供身临其境型的互动体验，弥合了实体领域和数位领域之间的差距，彻底改变了各个产业。混合实境使得将 3D 全像图和数位模型整合到物理环境中成为可能，从而实现以前不可能实现的复杂资料视觉化和操作。儘管混合实境设备的初始成本很高，但透过提供增强的情境察觉和改进的远端协作，企业变得更容易使用它们。在娱乐领域，混合实境内容唤起观众的情感非常重要。汽车和航太产业使用混合实境进行产品设计、原型製作和视觉化。在医疗保健领域，它透过为外科手术和复杂的医学学习创建逼真的虚拟环境，彻底改变了医疗培训。此外，混合实境也被应用于患者护理中，以创建用于放鬆和疼痛管理的身临其境型环境。这项技术在娱乐领域也越来越受到关注，在游戏、体育、实况活动和音乐会等多个领域都有应用，提供了吸引观众的新方式。在电子商务中，混合实境促进了虚拟试穿、产品视觉化和互动式购物体验。由于对医疗培训、身临其境型游戏和远端通讯的需求不断增加，全球混合实境市场预计将显着成长。由于技术进步降低了製造成本并提高了效率，北美在市场采用方面处于领先地位，特别是在医疗保健、汽车和娱乐领域。由于游戏和娱乐领域对混合实境的需求不断增长，以及中国和日本等国家智慧型手机和 VR/AR 技术的使用不断增加，预计亚太地区的成长率将最高。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Microsoft Corporation（US）
Alphabet Inc.（United States）
Apple Inc.（United States）
Canon, Inc.（Japan）
HTC Corporation（Taiwan）
Osterhout Design Group（United States）
Seiko Epson Corporation（Japan）
Microsoft Corporation（United States）
Samsung Electronics Co., Ltd.（South Korea）
Google LLC（United States）
Intel Corporation（United States）
Meta Company（United States）
Magic Leap, Inc.（United States）
DAQRI LLC（United States）
PTC Inc.（United States）
Atheer, Inc.（United States）
Eon Reality, Inc.（United States）
Blippar（United Kingdom）
Scope AR（United States）
Varjo Technologies（Finland）
Vuzix Corporation（United States）
Nreal（China）
Rokid（China）
Snap Inc.（United States）
Qualcomm Technologies, Inc.（United States）

简介目录

Product Code: SQMIG45I2078

Global mixed reality market size was valued at USD 2.80 billion in 2022 and is poised to grow from USD 4.05 billion in 2023 to USD 76.91 billion by 2031, growing at a CAGR of 44.5% in the forecast period (2024-2031).

Mixed reality is a ground-breaking technology that merges the physical and virtual realms, creating new visualizations and environments that facilitate interactions between the digital and real worlds. The mixed reality market has seen significant expansion, driven by the growing adoption of this technology. Advances in 3G and 4G networks have allowed small businesses to reach their target audiences more cost-effectively, while increased digitalization has further fueled the uptake of mixed reality. This technology has transformed various industries by offering immersive and interactive experiences that bridge the gap between the physical and digital domains. Mixed reality enables users to integrate 3D holograms and digital models into their physical environment, allowing for complex data visualization and manipulation in ways previously unattainable. Although initial costs for mixed reality devices have been high, they are becoming more accessible for businesses, providing enhanced situational awareness and improving remote collaboration. In the entertainment sector, successful mixed reality content often relies on evoking emotional responses from viewers. The automotive and aerospace industries use mixed reality for product design, prototyping, and visualization. In healthcare, it has revolutionized medical training by creating realistic virtual environments for surgical practice and complex medical learning. Additionally, mixed reality is employed in patient care to create immersive environments for relaxation and pain management. The technology is also prominent in entertainment, with applications spanning gaming, sports, live events, and concerts, offering new ways to engage audiences. In e-commerce, mixed reality facilitates virtual try-ons, product visualizations, and interactive shopping experiences. The global mixed reality market is projected to grow substantially, driven by increasing demand in medical training, immersive gaming, and remote communication. North America leads in market adoption, particularly in healthcare, automotive, and entertainment, thanks to technological advancements that cut manufacturing costs and enhance efficiency. The Asia Pacific region is expected to experience the highest growth rate, fueled by rising demand for mixed reality in gaming and entertainment, as well as the growing use of smartphones and VR/AR technologies in countries like China and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mixed Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mixed Reality Market Segmental Analysis

Global mixed reality market is segmented by component and application. Based on components, the market can be segmented into software and hardware. Based on application, the market can be segmented into automotive and aerospace, medical, entertainment, e-commerce & retail, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Mixed Reality Market

The rising demand for mixed reality (MR) solutions in medical training and surgical procedures is anticipated to drive significant growth in the healthcare sector's MR market. Medical training is increasingly utilizing MR technology to enable students to practice complex procedures in a controlled and risk-free environment. This immersive and interactive approach surpasses traditional methods, offering a valuable tool for honing skills and knowledge without endangering real patients. In surgical contexts, MR provides surgeons with 3D visualizations of a patient's anatomy, enhancing precision and accuracy during procedures. This advancement in MR technology is poised to transform medical training and surgical practices, leading to improved outcomes and safer procedures.

Restraints in the Global Mixed Reality Market

A major challenge facing the global mixed reality market is the lack of industry standardization. As the market is still emerging, there is no universally accepted set of standards for devices, software, or content. This absence of standardization can result in compatibility issues between different mixed reality products and hinder interoperability. Consequently, consumers may be reluctant to invest in mixed reality technologies, and businesses might hesitate to develop applications in this space. Additionally, the lack of standardization can fragment the market, with various companies creating proprietary technologies that may not work well together. This fragmentation can stifle market growth and innovation, as companies may be less inclined to collaborate or share resources in a disjointed environment.

Market Trends of the Global Mixed Reality Market

A prominent trend in the global mixed reality market is the increasing adoption of this technology within the healthcare sector. Healthcare providers are turning to mixed reality solutions to enhance patient outcomes and advance medical education and training. For example, mixed reality can aid in surgical planning by offering a 3D visualization of anatomy and allowing for the simulation of procedures. It also provides medical students with immersive learning experiences that traditional methods cannot match. Additionally, mixed reality is being utilized in physical therapy to create engaging, interactive exercises that motivate patients to participate actively in their rehabilitation. As healthcare providers continue to recognize the benefits of mixed reality for improving patient care and outcomes, its adoption in the sector is expected to rise significantly in the coming years.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Technology Analysis
Top Investment Pockets
Market Attractiveness Index
Market Ecosystem

Mixed Reality Market by Component

Market Overview
Software
Hardware

Mixed Reality Market by Application

Market Overview
Automotive & Aerospace
Medical
Entertainment
E-commerce & Retail
Others

Mixed Reality Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alphabet Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Canon, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HTC Corporation (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Osterhout Design Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seiko Epson Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intel Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magic Leap, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DAQRI LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PTC Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atheer, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eon Reality, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blippar (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scope AR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Varjo Technologies (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vuzix Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nreal (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rokid (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm Technologies, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments