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虚拟实境元宇宙

市场调查报告书

商品编码

1533649

元宇宙市场规模、份额和成长分析：按组件、按技术、按应用、按地区 - 产业预测，2024-2031

Metaverse Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Technology (VR & AR, MR), Application (Gaming, Social Media), By Region - Industry Forecast 2024-2031

出版日期: 2024年08月07日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年元宇宙市场规模约为634.5亿美元，从2023年的863.1亿美元增长到2031年的8032亿美元，预测期内（2024-2031年）复合年增长率为39.68%，预计将达到9000万美元。

元宇宙是一个广泛的虚拟生态系统，整合了行动网路、扩增实境(AR)、社交媒体、游戏、虚拟实境 (VR)、电子商务、加密货币、数位工作场所等。它被视为互联网的未来，是一个融合了 AR、VR 和现实世界元素的数位空间。非同质化代币（NFT）和线上活动的快速崛起正在扩大元宇宙的可能性，其成长是由娱乐和游戏领域不断增长的需求所推动的。随着AR、VR、混合实境（MR）技术的不断进步，元宇宙正在快速发展。 VR头戴装置、MR耳机、抬头显示器（HUD）、头戴式显示器（HMD）、智慧眼镜和智慧头盔等技术的采用，可模拟沉浸式体验并增强使用者互动。可增强您的游戏体验并将其提升到一个新的水平。主要游戏和数位技术公司正在大力投资为其用户开发专门的元宇宙环境。投资激增的主要原因是可以在这样的虚拟空间内销售各种产品。元宇宙鼓励许多公司创造线上竞技游戏体验，为游戏玩家提供身临其境的电玩环境。市场参与企业数量的增加、入耳式游戏的吸引力以及 AR、VR 和扩增实境(XR) 技术的进步是推动市场成长的关键因素。此外，加密货币和 NFT 正在透过提供去中心化和无边界的数位经济、促进无缝交易和重新定义所有权再形成市场。尤其是 NFT，透过强调艺术品和虚拟房地产等数位资产的独特性和历史意义，正在改变人们对它们的看法。这种特征的结合创造了元宇宙，建立了虚拟生态系统的新时代。

市场概况
硬体
- 扩增实境设备
- AR头戴式显示器（HMD）
- AR智慧眼镜
- 智慧头盔
- AR抬头显示器（HUD）
- 虚拟实境设备
- VR 头戴式显示器 (HMD)
- 手势追踪设备和触觉
- 磁振造影设备
- 展示
- 3D显示
- 全像显示
- 虚拟镜子
软体
- 扩增实境软体
- 游戏引擎
- 3D 映射建模和重建
- 元宇宙平台
- 金融平台
- 其他的
专业服务
- 应用开发和系统集成
- 策略和商业咨询服务

元宇宙市场：依技术分类

市场概况
区块链
虚拟实境（VR）/扩增实境（VR）
混合实境（MR）
其他的

元宇宙市场：依应用分类

市场概况
游戏
网路购物
内容创作/社群媒体
活动和会议
数位行销（广告）
测试/检验
其他的

元宇宙市场：依最终用途产业

市场概况
航太/国防
教育
卫生保健
旅游/酒店业
BFSI
零售
媒体娱乐
车
其他的

元宇宙市场规模：按地区划分

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

3i Inc.（South Korea）
Apple Inc.（US）
Atari, Inc.（France）
Autodesk Inc.（US）
Dapper Labs（Canada）
Decentraland（China）
Epic Games, Inc.（US）
Fastly（US）
Google LLC（US）
IBM Corporation（US）
Infosys（India）
Magic Leap, Inc.（US）
Meta Platforms, Inc.（US）
Microsoft Corporation（US）
Nextech AR Solutions Inc.（Canada）
NVIDIA Corporation（US）
Oracle Corporation（US）
Tencent Holdings Ltd.（China）
Unity Technologies, Inc.（US）
The Sandbox（US）

简介目录

Product Code: SQMIG45D2039

Metaverse Market size was valued at around USD 63.45 billion in 2022 and is expected to rise from USD 86.31 billion in 2023 to reach a value of USD 803.29 billion by 2031, at a CAGR of 39.68% over the forecast period (2024-2031).

The metaverse is an expansive virtual ecosystem that integrates mobile networks, augmented reality (AR), social media, gaming, virtual reality (VR), e-commerce, cryptocurrency, and digital workplaces. Envisioned as the future of the internet, it merges AR, VR, and real-world elements into a unified digital space. The rapid rise of non-fungible tokens (NFTs) and online events is expanding the possibilities within the metaverse, with its growth fueled by the increasing demand in the entertainment and gaming sectors. The metaverse is advancing swiftly due to continuous progress in AR, VR, and mixed reality (MR) technologies. The adoption of these technologies is driven by the capability of devices like VR headsets, MR headsets, heads-up displays (HUDs), head-mounted displays (HMDs), smart glasses, and smart helmets to simulate immersive experiences, enhance user interaction, and offer six degrees of freedom that elevate gaming experiences to new levels. Major gaming companies and digital technology firms are investing heavily in developing specialized metaverse environments for their users. This investment surge is largely due to the potential for marketing various products within these virtual spaces. The metaverse provides immersive environments where gamers can fully engage with video games, prompting many businesses to create competitive gaming experiences online. Key factors contributing to market growth include the increasing number of participants, the appeal of play-to-earn games, and advancements in AR, VR, and extended reality (XR) technologies. Additionally, cryptocurrencies and NFTs are reshaping the market by offering decentralized and borderless digital economies, facilitating seamless transactions, and redefining ownership. NFTs, in particular, are revolutionizing perceptions of digital assets like artwork and virtual real estate by highlighting their uniqueness and historical significance. This combination of features creates a metaverse where ownership, trade, and innovation converge, establishing a new-age virtual ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse Market Segmental Analysis

The Metaverse Market is segmented based on Component, Technology, Application, End-Use Industry, and region. Based on Component it is categorized into: Hardware [AR Devices {AR Head-Mounted Display (HMD), AR smart Glasses, Smart Helmets, AR Head-Up Display (HUD)}, VR Devices {VR Head-Mounted displays (HMD), gesture-Tracking Devices & Haptics}, MR Devices, Displays {3D Displays, Holographic Displays, Virtual Mirrors}] Software [Extended Reality Software, Gaming Engines, 3D Mapping Modelling & Reconstruction, Metaverse Platforms, Finacial Platform, Others], Services [Application development & System Integration, Strategy & Business Consulting Services]. Based on Technology it is categorized into: Blockchain, Virtual Reality (VR) & Augmented Reality (AR), Mixed Reality (MR), Others. Based on Application it is categorized into: Gaming, Online Shopping, Content Creation & Social Media, Event & Conference, Digital Marketing (Advertisement), Testing & Inspection, and Others. Based on End-Use it is categorized into Aerospace & Defense, Education, Healthcare, Tourism & Hospitality, BFSI, Retail, Media & Entertainment, Automotive, Others. Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Metaverse Market

Research by SkyQuest reveals that the medical industry is increasingly exploring the potential of the metaverse within healthcare. This development introduces new opportunities for healthcare professionals and brings optimism to modern healthcare institutions. The metaverse enables virtual interactions between doctors and patients, overcoming geographical barriers. Additionally, advancements in AI and machine learning within the extended reality (XR) domain are expected to lead to applications that adapt to individual user needs, providing personalized experiences in areas such as training, patient education, and therapy. These tailored experiences are likely to enhance engagement, understanding, and overall outcomes. The emergence of a new, open, and decentralized internet has heightened the focus on blockchain technology for transparent data management. Many experts anticipate that blockchain will play a crucial role in creating a secure and equitable metaverse, ensuring the integrity and fairness of virtual interactions and data.

Restraints in the Global Metaverse Market

The VR, AR, and MR sectors face significant challenges primarily related to security and privacy. These issues arise from the programming of applications and devices, combined with inadequate oversight from both developers and users. Many consumer AR applications available on platforms like Android's Play Store and Apple's App Store lack robust privacy protections, causing concerns among cybersecurity experts. Additionally, the absence of established standards for the metaverse leads to a higher likelihood of risky behavior within these virtual environments. The lack of clear regulations and guidelines further complicates matters, making it challenging to address issues such as virtual land taxation and relevant legal frameworks. These factors collectively hinder the healthy expansion of the metaverse market, creating obstacles to its growth and development in the entertainment industry.

Market Trends of the Global Metaverse Market

Technologies such as the Metaverse, extended reality (XR), and artificial intelligence (AI) are proving highly valuable in the aerospace and defense industry, particularly for training and simulation. The convergence of these technologies with the metaverse enables real-time, data-driven applications that enhance the effectiveness and efficiency of skill transfer and knowledge retention. For example, the metaverse can significantly improve the training of ground crew members responsible for pre-flight inspections in the aviation sector, allowing them to perform critical protocols more effectively before aircraft take-off. A notable instance of this application is seen in November 2022 when SimX, a medical device manufacturer, secured a research and development contract from the US Air Force. The contract focused on advancing their virtual reality (VR) medical simulation training program, aiming to enhance the flexibility and consistency of tactical combat casualty care training. This initiative underscores the potential of VR and metaverse technologies to transform training methodologies in the aerospace and defense sectors.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Metaverse Insights

Technology Analysis
Ecosystem of the Market
Value Chain Analysis
Patent Analysis
Trade Analysis
Case Study Analysis
Pricing Analysis
Startup Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Metaverse Market by Type Component

Market Overview
Hardware
- AR Devices
- AR Head-Mounted displays (HMD)
- AR Smart Glasses
- Smart Helmets
- AR Head-Up Display (HUD)
- VR Devices
- VR Head-Mounted Display (HMD)
- Gesture-Tracking Devices & Haptics
- MR Devices
- Displays
- 3D Displays
- Holographic Displays
- Virtual Mirrors
Software
- Extended Reality Software
- Gaming Engines
- 3D Mapping Modelling & Reconstruction
- Metaverse Platforms
- Financial Platforms
- Others
Professional Services
- Application development & System Integration
- Strategy & Business consulting Services

Metaverse Market by Technology

Market Overview
Blockchain
Virtual Reality (VR) & Augmented Reality (VR)
Mixed Reality (MR)
Others

Metaverse Market by Application

Market Overview
Gaming
Online Shopping
Content Creation & Social Media
Event & Conference
Digital Marketing (Advertisement)
Testing & Inspection
Others

Metaverse Market by End-Use Industry

Market Overview
Aerospace & Defense
Education
Healthcare
Tourism & Hospitality
BFSI
Retail
Media & Entertainment
Automotive
Others

Metaverse Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

3i Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atari, Inc. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Autodesk Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dapper Labs (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Decentraland (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Epic Games, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fastly (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magic Leap, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta Platforms, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextech AR Solutions Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Sandbox (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments