自动化测试市场规模、份额、成长分析，按产品、按测试类型、按服务、按动态测试、按地区 - 行业预测，2024-2031 年

2022年全球自动化测试市场规模为241亿美元，从2023年的282亿美元增长到2031年的838.9亿美元，预计在预测期内（2024-2031年）复合年增长率为14.6。

自动化测试透过使用专用的软体工具来执行测试案例，我们的目标是降低测试成本，加快能力交付，并提高软体程式的有效性、效率和全面性。自动化测试使用这些工具来自动化执行流程，而不是按照逐步说明手动执行测试套件。这种方法透过大幅减少分析所需的时间来加速公司软体产品的商业化。此外，敏捷和 DevOps 方法有助于消除错误、加速部署后调试，并将计划外变更无缝整合到软体中。这些好处预计将推动各行业对自动化测试的需求，包括金融服务、通讯、汽车、政府和公共部门。自动化测试的核心组件包括各类测试和相关服务。自动化测试涵盖功能测试、单元测试、效能测试、回归测试等多种测试类型。适用于功能和非功能测试场景。与自动化测试相关的服务包括咨询、咨询、规划、开发、实施和託管服务。这些服务广泛应用于 IT/通讯、BFSI、医疗保健、零售、运输/物流、航空、饭店、政府和能源/电力等产业。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价值链分析
• 供应链分析
• 市场生态系统
• 案例研究分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 竞争程度
• 价格分析
• 专利分析

自动化测试市场：依产品分类

• 市场概况
• 测试类型
• 服务

自动化测试市场：依测试类型

• 市场概况
• 静态测试
• 动态测试

自动化测试市场：依服务分类

• 市场概况
• 咨询和咨询服务
• 文件和培训服务
• 支援和维护服务
• 规划与发展
• 实施服务
• 託管服务
• 其他服务

自动化测试市场：动态测试

• 市场概况
• 功能测试
• 非功能测试
  • 安全测试
  • 性能测试
• 相容性测试
• 符合性测试
• 可用性测试
• 其他的

自动化测试市场：按端点接口

• 市场概况
• 智慧型手机
• 网路
• 桌面
• 内建软体

自动化测试市场：依行业分类

• 市场概况
• BFSI
• 车
• 航太和国防
• 医疗保健和生命科学
• 零售
• 资讯科技与资讯科技服务
• 通讯
• 製造业
• 运输/物流
• 能源/公共产业
• 媒体和娱乐
• 其他行业

自动化测试市场规模：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• IBM
• Accenture
• OpenText Corporation
• Capgemini
• Microsoft
• Tricentis
• Cigniti Technologies
• Keysight Technologies
• Apexon
• Cygnet Digital
• QualityKiosk Technologies Pvt. Ltd
• Invensis Technologies Pvt. Ltd.
• QASource Inc.
• Infosys Limited
• Tata Consultancy Services（TCS）
• Cognizant Technology Solutions
• Wipro Limited
• Tech Mahindra
• HCL Technologies
• Parasoft Corporation

Global Automation Testing Market size was valued at USD 24.1 billion in 2022 and is poised to grow from USD 28.2 billion in 2023 to USD 83.89 billion by 2031, growing at a CAGR of 14.6% during the forecast period (2024-2031).

Automation testing involves the use of specialized software tools to execute a suite of test cases, aiming to reduce testing costs, accelerate capability delivery, and enhance the effectiveness, efficiency, and coverage of a software program. Instead of manually running the test suite by following step-by-step instructions, automation testing employs these tools to automate the execution process. This approach helps companies expedite the commercialization of their software products by significantly reducing the time required for analysis. Additionally, Agile and DevOps methodologies contribute to faster bug eradication, post-deployment debugging, and seamless integration of unplanned changes into the software. These benefits are expected to drive demand for automation testing across various industries, including financial services, telecommunications, automotive, and government & public sectors. The core components of automation testing include different types of testing and associated services. Automation testing covers a range of testing types, such as functional, unit, performance, and regression testing, among others. It is applied in both functional and non-functional testing scenarios. The services associated with automation testing include advisory and consulting, planning and development, implementation, and managed services. These services are widely utilized across industries such as IT and telecommunications, BFSI, healthcare, retail, transportation and logistics, aviation, hospitality, government, and energy and power.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation Testing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation Testing Market Segmental Analysis

Global Automation Testing Market is segmented by Offering, Testing Type, Service, Dynamic Testing, Endpoint Interface, Vertical, and Region. Based on Offering, the market is segmented into Testing types, Services. Based on Testing Type, the market is segmented into Static Testing, Dynamic Testing. Based on Service, the market is segmented into Advisory and Consulting Services, Documentation & Training Services, Support and Maintenance Services, Planning and Development, Implementation Services, Managed Services, Other Services. Based on Dynamic Testing, the market is segmented Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing, Compliance Testing, Usability Testing, Others. Based on Endpoint Interface, the market is segmented into Mobile, Web, Desktop, Embedded Software. Based on Vertical, the market is segmented into BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences, Retail, IT & ITes, Telecom, Manufacturing, Transportation and Logistics, Energy & Utilities, Media & Entertainment, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Automation Testing Market

The increasing complexity of software applications, driven by rapid technological advancements, is expected to fuel the growth of automation testing. As software systems become more sophisticated, the demand for a systematic and efficient approach to ensure quality and reliability across various platforms, devices, and configurations rises. Automation testing addresses this need by providing comprehensive testing solutions. The adoption of Agile and DevOps methodologies, which prioritize faster release cycles and continuous integration and delivery, further amplifies the importance of automation testing. By automating the testing process, these practices help reduce manual effort, accelerate feedback, and enhance the speed of bug identification, making automation testing a critical component in modern software development and deployment.

Restraints in the Global Automation Testing Market

The initial investment and implementation costs associated with automation testing can slow down market growth. Setting up automation testing requires a significant investment in tools, infrastructure, and skilled resources. The expenses involved in acquiring automation testing tools and licenses, establishing testing environments, and training personnel can be considerable. For smaller organizations with limited budgets, these upfront costs may serve as a barrier to adopting automation testing, potentially restraining market growth.

Market Trends of the Global Automation Testing Market

Advancements in artificial intelligence (AI) and machine learning (ML) are making automation testing more intelligent and adaptive. AI-powered testing tools can analyze application behavior, learn from test results, and automatically generate test scripts. This intelligent test automation enhances test coverage, improves the identification of potential defects, and significantly boosts overall testing efficiency. As a result, AI and ML are driving the evolution of automation testing, making it more effective in ensuring software quality and reliability.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Ecosystem of the Market
• Case Study Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Pricing Analysis
• Patent Analysis

Automation Testing Market by Offering

• Market Overview
• Testing Types
• Services

Automation Testing Market by Testing Type

• Market Overview
• Static Testing
• Dynamic Testing

Automation Testing Market by Service

• Market Overview
• Advisory and Consulting Services
• Documentation & Training Services
• Support and Maintenance Services
• Planning and Development
• Implementation Services
• Managed Services
• Other Services

Automation Testing Market by Dynamic Testing

• Market Overview
• Functional Testing
• Non-Functional Testing
  • Security Testing
  • Performance Testing
• Compatibility Testing
• Compliance Testing
• Usability Testing
• Others

Automation Testing Market by Endpoint Interface

• Market Overview
• Mobile
• Web
• Desktop
• Embedded Software

Automation Testing Market by Vertical

• Market Overview
• BFSI
• Automotive
• Aerospace & Defense
• Healthcare & Life Sciences
• Retail
• IT & ITeS
• Telecom
• Manufacturing
• Transportation and Logistics
• Energy & Utilities
• Media & Entertainment
• Other Verticals

Automation Testing Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tricentis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cigniti Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keysight Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apexon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cygnet Digital
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QualityKiosk Technologies Pvt. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invensis Technologies Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QASource Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (TCS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tech Mahindra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parasoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments