商业印刷市场规模、份额、成长分析（按技术、按应用、按地区）- 产业预测，2024-2031 年

2022年全球商业印刷市场规模将为4,801.3亿美元，从2023年的4,945.3亿美元成长到2031年的6,264.6亿美元，复合年增长率预计为3.0%。

商业印刷服务市场的需求显着增加，主要是由寻求小册子和宣传册等有效广告材料的公司所推动的。儘管数位环境竞争激烈，但这些产品仍然是重要的行销工具。最近的技术进步，例如更快的印刷机和创新的彩色碳粉技术，显着提高了生产能力和输出品质。此外，印刷技术的改进提高了成本效率，特别是在大量生产方面，并有助于抵消数位媒体对传统印刷服务的侵蚀。亚马逊、eBay 和 Target 等巨头蓬勃发展的电子商务产业增加了对专业包装和标籤解决方案的需求，进一步推动了市场的发展。这些公司越来越多地采用积层製造和人工智慧主导设计工具的先进封装方法。物流、仓储和零售公司现在正在投资混合印刷技术，将类比流程的可靠性与数位的创造力相结合，特别是同时利用柔版印刷和数位印刷方法。此外，儘管数位格式兴起，但商业印刷因其为消费者提供的独特体验而保持强劲。印刷材料具有无可取代的触感，吸引书虫和杂誌爱好者，而且还具有易于阅读的额外好处。因此，美国商业印刷市场预计在未来几年将保持良好的复合年增长率，并有望在未来实现强劲成长。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 价值链分析
• PESTEL分析

商业印刷市场：依技术分类

• 市场概况
• 数位印刷
• 微影製程印刷
• 柔版印刷
• 网版印刷
• 凹版印刷
• 其他的

商业印刷市场：依应用分类

• 市场概况
• 包裹
• 广告
• 发布
  • 图书
  • 报纸
  • 杂誌
  • 其他的

商业印刷市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Quad.com（US）
• Cenveo Worldwide Limited（US）
• Acme Printing（US）
• RR Donnelley & Sons Company（US）
• Transcontinental Inc.（Canada）
• LSC Communications LLC.（US）
• Gorham Printing, Inc.（US）
• Dai Nippon Printing Co., Ltd.（Japan）
• Mixam UK Limited（UK）
• Cimpress（Ireland）
• Quebecor（Canada）
• Duncan Print Group（UK）
• Vistaprint（Cimpress PLC）（Ireland）
• Toppan Co. Ltd（Japan）
• Bertelsmann SE and Co. KGaA（Germany）
• Ennis Inc.（US）
• The Magazine Printing Company（US）
• HH Global（UK）

Global Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).

The commercial printing services market is experiencing a notable uptick in demand, driven primarily by businesses seeking effective advertising materials like brochures and pamphlets. These items remain integral marketing tools despite the competitive digital landscape. Recent technological advancements, including faster printing presses and innovative color and toner technologies, have significantly enhanced production capacities and output quality. Additionally, improvements in printing techniques have resulted in greater cost efficiency, particularly for bulk production, which has helped offset digital media's encroachment on traditional printing services. The booming e-commerce sector, with giants like Amazon, eBay, and Target, has further propelled the market by increasing the need for specialized packaging and labeling solutions. These businesses are increasingly adopting advanced packaging methods through additive manufacturing and AI-driven design tools. Logistics, warehousing, and retail companies are now investing in hybrid printing technologies, merging the reliability of analog processes with the creativity of digital, particularly leveraging flexographic and digital printing methods together. Moreover, despite the rise of digital formats, commercial printing retains its stronghold due to the unique experience it offers to consumers. Printed materials provide an irreplaceable tactile quality that appeals to book lovers and magazine enthusiasts, further enhanced by readability advantages. As a result, the U.S. Commercial Printing Market is projected to sustain a favorable compound annual growth rate (CAGR) in the upcoming forecast year, indicating robust future growth prospects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commercial Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commercial Printing Market Segmental Analysis

Global Commercial Printing Market is segmented on the basis of technology, application, and region. By technology, market is segmented into digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. By application, market is segmented into packaging, advertising, and publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Commercial Printing Market

The global commercial printing market is significantly propelled by the enduring effectiveness of print advertising as a crucial element in integrated marketing strategies crafted by retailers. As highlighted by a recent Adobe survey of 1,250 U.S. consumers, digital marketing struggles to capture consumer attention efficiently, presenting a distinctive advantage for print media. Print advertisements not only attract greater engagement but also offer longevity, with magazine ads capable of promoting products for extended periods-potentially months or years-while remaining in circulation. This permanence fosters brand recognition and trust, ultimately driving demand for commercial printing services and supporting market growth on a global scale.

Restraints in the Global Commercial Printing Market

The global commercial printing market faces significant restraints due to the rising trend of digitization, which is shifting consumer preferences toward electronic formats over traditional printed materials. With the proliferation of e-annual reports, e-vouchers, and e-catalogues, consumers are increasingly opting for online alternatives that offer convenience, lower costs, and immediate access. This transition not only diminishes the demand for printed products but also poses challenges for printing companies to adapt their business models to remain competitive. Consequently, the decline in print-related consumption is limiting market growth opportunities and driving a profound transformation in the commercial printing landscape.

Market Trends of the Global Commercial Printing Market

The global commercial printing market is experiencing a transformative shift, driven by advancements in technology and rising demand for digital solutions. The rapid adoption of laser and inkjet printing in packaging and paper sectors underscores a trend towards cost-effective, adaptable printing methods. Integrating Internet of Things (IoT) and Artificial Intelligence (AI) technologies is fueling market growth, particularly in consumer electronics. Additionally, a push for sustainable printing solutions across industries like pharmaceuticals and healthcare is reshaping demand dynamics. While high initial investments pose challenges in emerging economies, ongoing innovations present lucrative opportunities, particularly for small and medium enterprises, positioning the digital printing sector for robust expansion.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree Of Competition
• Top Investment Pockets
• Ecosystem Of the Market
• Value chain analysis
• PESTEL Analysis

Commercial Printing Market, By Technology

• Market Overview
• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing
• Others

Commercial Printing Market, By Application

• Market Overview
• Packaging
• Advertising
• Publishing
  • Books
  • Newspaper
  • Magazines
  • Others

Commercial Printing Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Quad.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cenveo Worldwide Limited (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acme Printing (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.R. Donnelley & Sons Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transcontinental Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LSC Communications LLC. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorham Printing, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dai Nippon Printing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixam UK Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quebecor (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duncan Print Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Cimpress PLC) (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppan Co. Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bertelsmann S.E. and Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ennis Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Magazine Printing Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HH Global (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments