草本补充品市场规模、份额、成长分析、按产品、按配方、按功能、按消费者、按分销管道、按地区：2024-2031 年行业预测

草药补充品的全球市场规模预计到2022 年约为851 亿美元，高于2023 年的917 亿美元，预测期内（2024-2031 年）复合年增长率为7.8%，到2031 年将达到1,673 亿美元。

由于消费者对天然健康解决方案的认识不断提高以及转向替代药物，草药补充品市场正在经历强劲增长。这些植物性产品包括各种矿物质、维生素和草药萃取物，以满足日益增长的健康和自我护理需求。影响这一市场扩张的主要因素包括医疗成本的增加和对预防性健康措施的重视。然而，由于临床证据不足以支持某些补充品的有效性，市场面临品质和安全问题以及监管合规问题等挑战。儘管存在这些障碍，但随着消费者越来越重视健康的生活方式，对预防性健康策略的需求不断增加，对个人化补充品的兴趣也在激增，该市场显示出巨大的潜力。总而言之，儘管草本补充品市场受到监管和功效问题的困扰，但它处于有利地位，可以利用天然保健品和预防医学的趋势，并且该领域存在充足的增长和创新机会。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 价值链分析
• 专利分析
• 价格分析
• 案例研究分析
• 原料分析
• PESTEL分析
• 监管分析
• 客户和购买标准分析

草本补充品市场：副产品

• 市场概况
• 辣木
• 紫锥花
• 亚麻籽
• 姜黄
• 姜
• 红萝卜
• 其他的

草药补充品市场：按处方

• 市场概况
• 药片
• 胶囊
• 液体
• 粉末
• 软凝胶
• 其他的

草药补充品市场：依功能分类

• 市场概况
• 药用
• 香气
• 其他特点

草药补充品市场：依消费者分类

• 市场概况
• 孕妇
• 成人
• 小儿科
• 老年病

草药补充品市场：按分销管道

• 市场概况
• 离线
  • 药局/药局
  • 大卖场/超级市场
  • 其他的
• 在线的

草药补充品市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Amway corp
• Herbalife Nutrition
• Nestle Health Science
• Blackmores
• Pharmavite
• NOW Foods
• Gaia Herbs
• Himalaya Herbal Healthcare
• Pukka Herbs
• Biostime International
• Harbin Pharmaceutical Group
• Jamieson Wellness
• MegaFood
• New Chapter
• Traditional Medicinals
• Herb Pharm
• Ricola
• Banyan Botanicals
• Life Extension

Global Herbal Supplements Market size was valued at around USD 85.1 billion in 2022 and is expected to rise from USD 91.7 billion in 2023 to reach a value of USD 167.3 billion by 2031, at a CAGR of 7.8% over the forecast period (2024-2031).

The herbal supplements market is experiencing robust growth, propelled by heightened consumer awareness regarding natural health solutions and a shift towards alternative medications. These plant-based products encompass a diverse range of offerings, including minerals, vitamins, and herbal extracts, catering to the rising demand for wellness and self-care. Key factors influencing this expansion include increasing healthcare costs and a strong emphasis on preventive health measures. However, the market faces challenges such as quality and safety concerns stemming from insufficient clinical evidence supporting the efficacy of certain supplements, along with regulatory compliance issues. Despite these barriers, the market shows promising potential driven by the escalating demand for preventive health strategies and the burgeoning interest in personalized supplements, as consumers increasingly prioritize healthy lifestyles. In summary, while the herbal supplements market grapples with regulatory and efficacy concerns, it remains well-positioned to capitalize on the trend toward natural health products and preventive care, signaling ample opportunities for growth and innovation within the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Supplements Market Segmental Analysis

Global Herbal Supplements Market is segmented by Product, Formulation, Function, Consumer, Distribution Channel, and Region. Based on Product, the market is segmented into Moringa, Echinacea, Flaxseeds, Turmeric, Ginger, Ginseng, and Others. Based on Formulation, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, and Others. Based on Function, the market is segmented into Medicinal, Aroma, and Other Functions. Based on Consumer, the market is segmented into Pregnant Women, Adults, Pediatric, and Geriatric. Based on Distribution Channel, the market is segmented into Online, and Offline (Pharmacies & Drug Stores, Hypermarkets/Supermarkets, and Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Herbal Supplements Market

The rising consumer awareness regarding health and wellness has significantly driven the Global Herbal Supplements market, as individuals increasingly seek products that prioritize natural, organic, and non-GMO ingredients over synthetic additives and pharmaceuticals. This shift towards clean-label products reflects a growing demand for transparency in ingredient sourcing and formulation, prompting manufacturers to innovate and align their offerings with consumer preferences. Additionally, the emphasis on preventative healthcare and holistic wellness further fuels this trend, as more people recognize the benefits of herbal supplements in maintaining overall health. Consequently, this burgeoning desire for natural wellness solutions serves as a key market driver.

Restraints in the Global Herbal Supplements Market

A significant market restraint for the Global Herbal Supplements market is the widespread lack of consumer awareness regarding the safe and effective use of these products. Many individuals are unaware of the proper dosages and potential side effects associated with herbal supplements, which can lead to ineffective treatment or misuse, such as consuming incorrect amounts. This lack of education may contribute to adverse health outcomes, deterring consumers from using herbal supplements due to fear of negative effects or ineffective results. Consequently, such apprehension may hinder market growth, as consumers may prefer more familiar, conventionally prescribed medications over herbal alternatives.

Market Trends of the Global Herbal Supplements Market

The Global Herbal Supplements market is witnessing a significant trend towards mental health, driven by a rising consumer awareness of holistic wellness and the benefits of adaptogens. Herbs like Holy Basil, Rhodiola, and ashwagandha are increasingly sought after for their purported ability to enhance mental resilience and manage stress effectively. This shift is not only broadening the market landscape but also boosting interest in mood-enhancing supplements designed to alleviate anxiety and improve overall emotional well-being. As consumers prioritize mental health alongside physical health, the demand for herbal remedies tailored to support mental wellness is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Raw Material Analysis
• PESTEL Analysis
• Regulatory Analysis
• Customer & Buying Criteria Analysis

Herbal Supplements Market, By Product

• Market Overview
• Moringa
• Echinacea
• Flaxseeds
• Turmeric
• Ginger
• Ginseng
• Others

Herbal Supplements Market, By Formulation

• Market Overview
• Tablets
• Capsules
• Liquid
• Powder
• Soft Gels
• Others

Herbal Supplements Market, By Function

• Market Overview
• Medicinal
• Aroma
• Other Functions

Herbal Supplements Market, By Consumer

• Market Overview
• Pregnant Women
• Adults
• Pediatric
• Geriatric

Herbal Supplements Market, By Distribution Channel

• Market Overview
• Offline
  • Pharmacies & Drug Stores
  • Hypermarkets/Supermarkets
  • Others
• Online

Herbal Supplements Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Amway corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbal Healthcare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pukka Herbs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biostime International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Chapter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traditional Medicinals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herb Pharm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banyan Botanicals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Extension
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments