空气清新剂市场规模、份额、成长分析、按产品、分销管道、应用、地区 - 产业预测，2024-2031 年

2022年全球空气清新剂市场规模为133亿美元，从2023年的140.4亿美元增长到2031年的217.2亿美元，在预测期内（2024-2031年）预计复合年增长率为5.60%。

由于消费者偏好的不断变化、零售技术的进步以及创新空气清新剂的供应不断增加，空气清新剂市场有望大幅成长。由于全球都市化和可支配收入的增加，预计该领域的销售将进一步扩大。目前，已开发国家正在为空气清新剂供应商提供更多商机，但预计到预测期结束时将转向开发中国家。推出一种具有有机香味且不使用合成化学品的新型空气清新剂可能会为市场参与者开闢新的途径。此外，芳香疗法的日益普及，除了在商业和工业领域的广泛使用外，还可能对空气清新剂的销售做出积极贡献，提供利润丰厚的产生收入机会。然而，他们面临化学成分担忧、替代产品的可用性以及现有产品寿命短等挑战，这可能会阻碍长期成长。总体而言，由于策略创新和消费者对天然产品的关注趋势，空气清新剂市场有潜力在这些趋势中成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL分析
• 市场吸引力指数
• 供应链分析
• 价格分析

空气清新剂市场规模：依产品分类

• 市场概况
• 喷雾/气雾剂
• 电动式空气清新器
• 凝胶
• 香氛蜡烛
• 其他的

空气清新剂市场规模：依分销管道分类

• 市场概况
• 大卖场/超级市场
• 便利商店
• 网路零售商
• 其他分销管道

空气清新剂市场规模：依应用分类

• 市场概况
• 住宅
• 商业的
• 车

空气清新剂市场规模：按地区

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Procter & Gamble
• SC Johnson
• Reckitt Benckiser
• Henkel
• Church & Dwight
• Newell Brands
• ST Corporation
• Godrej Consumer Products
• Amway
• Energizer Holdings Inc
• Bath & Body Works
• Blunt Power
• Enviro Scent
• Kobayashi
• Moso Natural
• Little Trees
• Renegade Products
• Farcent
• Illume
• Vectair Systems

结论和建议

Global Air Freshener Market size was valued at USD 13.30 billion in 2022 and is poised to grow from USD 14.04 billion in 2023 to USD 21.72 billion by 2031, growing at a CAGR of 5.60% during the forecast period (2024-2031).

The air freshener market is poised for significant growth driven by evolving consumer preferences, technological advancements in retail, and the increasing availability of innovative air fresheners. Urbanization and rising disposable incomes globally are expected to further enhance sales in this sector. While developed countries currently present more opportunities for air freshener providers, a shift is anticipated by the end of the forecast period, favoring developing nations. The introduction of new air fresheners featuring organic fragrances and free of synthetic chemicals will create fresh avenues for market players. Moreover, the growing popularity of aromatherapy is likely to contribute positively to air freshener sales, in addition to their widespread use in commercial and industrial contexts, which presents lucrative revenue generation opportunities. However, the market faces challenges such as concerns regarding chemical ingredients, the availability of alternative products, and the short lifespan of existing offerings, which may hinder long-term growth. Overall, with strategic innovations and an emphasis on consumer trends towards natural products, the air freshener market has the potential to thrive amid these dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Air Freshener market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Air Freshener Market Segmental Analysis

Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa

Driver of the Global Air Freshener Market

The Global Air Freshener market is significantly driven by the rapid urbanization and shifting consumer preferences observed worldwide. As urban areas expand, consumers are increasingly seeking products that enhance their living environments, with air fresheners becoming a popular choice. Additionally, rising disposable incomes enable individuals to invest more in home and personal care items, further fueling demand for air fresheners. This combination of factors not only reflects the changing lifestyle and aspirations of consumers but also presents substantial growth opportunities for the air freshener market as people prioritize comfort and ambiance in their living spaces.

Restraints in the Global Air Freshener Market

One of the significant restraints affecting the Global Air Freshener market is the increasing concern regarding the use of chemical ingredients. As awareness rises about the adverse effects posed by synthetic chemicals and volatile organic compounds (VOCs), consumers are becoming more cautious about the products they choose. This heightened scrutiny has led to a backlash against air fresheners containing harmful chemicals, ultimately dampening their sales. Consequently, the demand for air fresheners on a global scale is experiencing a slowdown as consumers prioritize health and safety over fragrance, pushing manufacturers to explore alternative formulations that are more eco-friendly and less harmful.

Market Trends of the Global Air Freshener Market

The global air freshener market is increasingly trending towards personalization, as consumers seek unique and tailored fragrance experiences. As preferences evolve, companies are recognizing the importance of developing air fresheners that cater to individual tastes, leveraging premium and customizable fragrance options. This shift not only enhances customer satisfaction but also opens up new avenues for brand differentiation and innovation. Additionally, the rise of eco-conscious consumers is prompting manufacturers to explore sustainable and natural ingredients, further aligning products with consumer values. Overall, the demand for personalized and high-quality fragrances is poised to shape the future landscape of the air freshener industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Air Freshener Market Size by Product & CAGR (2024-2031)

• Market Overview
• Sprays/Aerosols
• Electric Air Fresheners
• Gels
• Scented Candles
• Others

Global Air Freshener Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retailers
• Other Distribution Channel

Global Air Freshener Market Size by Application & CAGR (2024-2031)

• Market Overview
• Residential
• Commercial
• Automotive

Others Global Air Freshener Market Size & CAGR (2024-2031)

• North America, (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ST Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blunt Power
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enviro Scent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kobayashi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moso Natural
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Trees
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renegade Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illume
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vectair Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation