![]() |
市场调查报告书
商品编码
1605340
包装印刷市场规模、份额、成长分析,按包装类型、印刷技术、印刷油墨、应用、地区 - 产业预测,2024-2031Packaging Printing Market Size, Share, Growth Analysis, By Packaging Type, By Printing Technology, By Printing Ink, By Application, By Region - Industry Forecast 2024-2031 |
2022年全球包装印刷市场规模为3,668.9亿美元,从2023年的3823亿美元成长到2031年的5,313亿美元,预测期间(2024-2031年)复合年增长率为4.20,预计将成长4.5%。 %。
包装印刷市场正在经历显着成长,主要是由于食品和饮料、药品、化妆品和消费品等多个领域对包装产品的需求不断增加。这种快速成长主要是由可支配收入的增加和消费者偏好的变化所推动的,需要有吸引力且资讯丰富的包装来影响购买决策。因此,对创新包装印刷技术的需求不断增加。此外,电子商务领域的快速扩张进一步增加了对高效且具有视觉吸引力的包装解决方案的需求。电子商务企业依靠包装印刷来创造出色的设计,确保产品在运输过程中的安全,并为消费者提供难忘的开箱体验。推动该市场的主要最终用途行业包括食品和饮料(这是最大的细分市场)、药品、个人护理和化妆品以及家用产品。引人注目的视觉效果、清晰的产品资讯以及符合监管标准正在推动包装印刷的需求,尤其是在食品和饮料行业。鑑于这些趋势,包装印刷市场预计将继续扩大,以适应不断变化的消费者和行业需求。
Global Packaging Printing Market size was valued at USD 366.89 billion in 2022 and is poised to grow from USD 382.30 billion in 2023 to USD 531.30 billion by 2031, growing at a CAGR of 4.20% during the forecast period (2024-2031).
The packaging printing market is experiencing significant growth, primarily driven by the escalating demand for packaged goods across multiple sectors, including food and beverages, pharmaceuticals, cosmetics, and consumer goods. This surge is largely influenced by increasing disposable incomes and evolving consumer preferences, which necessitate attractive and informative packaging to sway purchase decisions. As a result, there is a heightened demand for innovative packaging printing technologies. Additionally, the rapid expansion of the e-commerce sector has further amplified the need for efficient and visually appealing packaging solutions. E-commerce businesses leverage packaging printing to create standout designs, ensure product safety during shipping, and provide consumers with a memorable unboxing experience. The key end-use industries propelling this market include food and beverages-its largest segment-pharmaceuticals, personal care and cosmetics, and household products. The food and beverage industry particularly drives packaging printing demand through its need for eye-catching visuals, clear product information, and adherence to regulatory standards. With these trends, the packaging printing market is poised for continued expansion as it adapts to the dynamic demands of consumers and industries alike.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Packaging Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Packaging Printing Market Segmental Analysis
Global Packaging Printing Market is segmented by packaging type, printing technology, printing ink, application and region. Based on packaging type, the market is segmented into labels & tags, flexibles, corrugated, folding cartons, others. Based on printing technology, the market is segmented into flexography printing technology, rotogravure printing technology, offset printing technology, digital printing technology, screen printing. Based on printing ink, the market is segmented into solvent-based ink, UV-based, aqueous ink, others. Based on application, the market is segmented into food & beverage, household & cosmetic products, pharmaceuticals, others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Packaging Printing Market
The rising significance of branding and marketing is a key driver in the global packaging printing market. Packaging printing is essential for establishing brand identity and executing impactful marketing strategies. It functions as an important channel for communicating brand messages, providing detailed product information, and enhancing visual appeal. As companies increasingly focus on promotional efforts and brand recognition, the demand for superior packaging printing solutions continues to surge. This growing emphasis on effective branding not only elevates the importance of packaging but also contributes to substantial growth in the packaging printing market as businesses strive to stand out in a competitive landscape.
Restraints in the Global Packaging Printing Market
The Global Packaging Printing market faces notable restraints primarily due to cost pressures that significantly hinder business operations, particularly for small and medium-sized enterprises (SMEs). High expenses associated with printing equipment, raw materials, inks, and skilled labor contribute to financial burdens. Furthermore, the demand for shorter print runs and the necessity for frequent design modifications to remain competitive in rapidly evolving market trends add to the overall cost, reducing the efficiency of packaging printing. Consequently, these financial challenges can restrict investment and hinder the adoption of innovative packaging printing solutions, particularly among organizations with limited budgets.
Market Trends of the Global Packaging Printing Market
The Global Packaging Printing market is experiencing a significant trend towards sustainable and eco-friendly packaging solutions, driven by heightened environmental awareness among consumers and stringent regulatory measures. As stakeholders seek to minimize the ecological footprint of packaging materials, the industry is witnessing a robust shift towards recyclable, biodegradable, and compostable alternatives. This transition is further fueled by the growing adoption of eco-friendly printing technologies, such as water-based inks and energy-efficient processes. Consequently, packaging printers are proactively investing in sustainable practices to meet market demands, signaling a transformative phase that prioritizes environmental responsibility alongside product functionality and aesthetics.