社群媒体管理市场规模、份额、成长分析，按组件、按部署模式、按组织规模、按地区 - 行业预测，2024-2031 年

2022 年，全球社群媒体管理市场规模为 173 亿美元，从 2023 年的 215.4 亿美元成长到 2031 年的 1,243.3 亿美元，预计在预测期内（2024-2031 年）将以复合年增长率增长。 %。

随着对针对特定受众的行销策略的持续需求，社群媒体管理格局正在不断发展。该领域的主要活动包括内容创建、线上参与、与影响者的合作以及绩效分析。 COVID-19 的爆发加强了远距工作实践并增加了对高效管理系统的需求，从而显着加速了全球社群媒体市场的成长。此外，人们对小型娱乐的日益偏好进一步推动了市场的扩张。然而，资料隐私问题等挑战为成长预测带来了风险。同时，机器学习和资料分析等先进技术的集成为创新提供了广阔的前景。因此，美国社群媒体管理市场明年可能会继续保持稳定成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

社群媒体管理市场规模：依组成部分及复合年增长率（2024-2031）

• 市场概况
• 解决方案
  • 社群媒体行销
  • 社群媒体收听监控分析
  • 社群媒体资产与内容管理
  • 社群媒体风险与合规管理
• 服务
  • 专业服务
  • 实施和咨询服务
  • 培训和支援服务
  • 託管服务

社群媒体管理市场规模：依部署模式及复合年增长率（2024-2031）

• 市场概况
• 本地
• 云

社群媒体管理市场规模：依组织规模及复合年增长率（2024-2031）

• 市场概况
• 小型企业
• 中型公司
• 大公司

社群媒体管理市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 销售和行销管理
• 客户体验管理
  • 社会关怀与通讯
  • 客户资料平台
• 竞争资讯
• 风险管理和诈骗侦测

社群媒体管理市场规模：依产业及复合年增长率（2024-2031）

• 市场概况
• BFSI
• 零售/消费品
• 政府和公共部门
• 医疗保健和生命科学
• 资讯科技和通讯
• 媒体和娱乐
• 製造业
• 旅游/酒店业
• 其他的

社群媒体管理市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Adobe
• IBM
• Google
• Oracle
• Salesforce
• Sprout Social
• Hootsuite
• Meltwater
• Sprinklr
• HubSpot
• Khoros
• Zoho
• NetBase
• Talkwalker
• Buffer
• Agorapulse
• Emplifi
• eClincher
• CreatorIQ
• Slate Teams

结论和建议

Global Social Media Management Market size was valued at USD 17.3 billion in 2022 and is poised to grow from USD 21.54 billion in 2023 to USD 124.33 billion by 2031, growing at a CAGR of 24.5% during the forecast period (2024-2031).

The social media management landscape is evolving, driven by the ongoing demand for targeted marketing strategies aimed at specific audiences. Key activities in this domain include content creation, online engagement, influencer collaboration, and performance analytics. The COVID-19 pandemic significantly accelerated the global social media market's growth by enhancing remote working practices and increasing the need for efficient management systems. Additionally, the rising preference for accessible, bite-sized entertainment is further propelling market expansion. However, challenges such as data privacy concerns pose risks to growth forecasts. Meanwhile, the integration of advanced technologies like machine learning and data analytics presents promising opportunities for innovation. As a result, the US Social Media Management Market is set to witness a steady growth trajectory in the coming year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Media Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Management Market Segmental Analysis

Global Social Media Management Market is segmented by Component, Deployment Mode, Organization Size, Application, Vertical, and Region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Mode, the market is segmented into On-premises, and Cloud. Based on Organization Size, the market is segmented into Small Enterprises, Medium-sized Enterprises, and Large Enterprises. Based on Application, the market is segmented into Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, Government & Public Sector, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, Manufacturing, Travel & Hospitality, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Media Management Market

The growth of the Global Social Media Management market is heavily influenced by the increasing emphasis on market and competitive intelligence. As organizations strive to enhance efficiency and reduce costs amid global competition, they are increasingly leveraging data to better understand demographics, competitors, and customer preferences. To stay ahead, businesses are identifying market gaps and responding to consumer expectations for improved products, lower prices, and expedited shipping through advanced analytics. By harnessing unstructured data, social media management solutions enable organizations to adapt to evolving market dynamics, optimize sales, and interpret customer sentiment effectively, thereby refining their marketing strategies. Moreover, analyzing competitor behavior and customer interactions on social media enhances market visibility and competitive advantage. This growing focus encompasses vital components like engagement, customer relationship management (CRM), publishing, advertising, monitoring, and real-time analytics, all of which contribute to the heightened demand for social media management solutions throughout the analysis period.

Restraints in the Global Social Media Management Market

The Global Social Media Management market has faced significant constraints in its growth due to the evolving landscape of data protection and privacy laws. Regulations such as the GDPR require companies to take stringent measures to ensure data security, including reporting breaches, securing data transmission, anonymizing client information, and obtaining consent for data processing. Non-compliance can lead to severe penalties and legal repercussions if a business inadvertently compromises the privacy of customers or employees through social media channels. These regulatory pressures have emerged as crucial challenges, hindering the market's expansion during the assessment period and influencing strategic decision-making for companies.

Market Trends of the Global Social Media Management Market

The Global Social Media Management market is experiencing a significant upward trend, driven by the increasing ubiquity of platforms like Twitter, Instagram, and Facebook as essential communication tools. As businesses, particularly Quick Service Restaurants (QSRs), harness these channels to engage with customers and attract new audiences, the demand for sophisticated social media management solutions rises. Companies are leveraging effective social media strategies to enhance brand visibility and foster customer loyalty, as evidenced by Wendy's successful interaction on Twitter. This growing reliance on social media for business growth suggests a robust potential for market expansion throughout the analysis period, indicating a lucrative frontier for innovative social media management services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Social Media Management Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Social Media Marketing
  • Social Media Listening, Monitoring, and Analytics
  • Social Media Asset and Content Management
  • Social Media Risk and Compliance Management
• Services
  • Professional Services
  • Implementation and consulting services
  • Training and support services
  • Managed Services

Global Social Media Management Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• On-premises
• Cloud

Global Social Media Management Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small Enterprises
• Medium-sized Enterprises
• Large Enterprises

Global Social Media Management Market Size by Application & CAGR (2024-2031)

• Market Overview
• Sales And Marketing Management
• Customer Experience Management
  • Social Care and Messaging
  • Customer Data Platform
• Competitive Intelligence
• Risk Management and Fraud Detection

Global Social Media Management Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & Consumer Goods
• Government & Public Sector
• Healthcare & Life Sciences
• IT & Telecom
• Media & Entertainment
• Manufacturing
• Travel & Hospitality
• Others

Global Social Media Management Market Size & CAGR (2024-2031)

• North America, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khoros
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agorapulse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eClincher
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CreatorIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slate Teams
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation