沐浴和淋浴设备产品市场规模、份额、成长分析，按产品类型、形式、价格分布范围、地区 - 行业预测，2024-2031 年

2022年全球沐浴和淋浴设备产品市场规模为452亿美元，从2023年的478.2亿美元成长到2031年的750.8亿美元，预计在预测期内（2024-2031年）将会成长。 5.8%。

浴缸和淋浴设备产业正在经历显着成长，其中美国领先市场，2021 年销售额将超过 90 亿美元。近年来，由于肥皂和沐浴露等沐浴产品是日常生活的重要组成部分，这一类别的成长强劲，达到 10%。人们对体臭的认识不断提高，刺激了消费者对富含精油、保湿剂和甘油的芳香沐浴选择的需求，以增强皮肤健康并提供奢华的体验。值得注意的是，40 克肥皂因其便利性和便携性而优于较大的产品。由于对卫生和污染的担忧持续存在，浴缸和淋浴设备市场预计在未来几年将继续扩大。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析

沐浴和淋浴设备产品市场规模：依产品类型和复合年增长率（2024-2031）

• 市场概况
• 沐浴肥皂
• 沐浴露/沐浴凝胶
• 浴盐
• 其他的

沐浴和淋浴设备产品市场规模：按形式和复合年增长率（2024-2031）

• 市场概况
• 固体的
• 凝胶
• 液体
• 其他的

浴缸和淋浴设备产品的市场规模：按价格分布和复合年增长率（2024-2031）

• 市场概况
• 优质的
• 中间价格分布
• 经济

沐浴和淋浴设备产品市场规模：按分销管道和复合年增长率（2024-2031）

• 市场概况
• B2B
• B2C
• 在线的
• 离线

沐浴和淋浴设备产品市场规模：按最终用户和复合年增长率（2024-2031）

• 市场概况
• 男性
• 女士

沐浴和淋浴设备产品市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Unilever Plc.
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• L'Oreal SA
• The Estee Lauder Companies Inc.
• Beiersdorf AG
• Kao Corporation
• Colgate-Palmolive Company
• Revlon, Inc.
• Avon Products, Inc.
• Henkel AG & Co. KGaA
• Bath & Body Works, LLC
• Yves Rocher
• L Brands, Inc.
• Crabtree & Evelyn
• The Body Shop International Limited
• Natura Cosmeticos SA

结论和建议

Global Bath And Shower Products Market size was valued at USD 45.2 billion in 2022 and is poised to grow from USD 47.82 billion in 2023 to USD 75.08 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The bath and shower segment has experienced significant growth, with the U.S. leading the market at over $9 billion in revenue in 2021. This category saw a robust 10% increase over recent years, driven by the essential nature of bathing products like soaps and gels in daily routines. Heightened awareness surrounding body odor has fueled consumer demand for fragrant bathing options enriched with essential oils, moisturizers, and glycerin, which enhance skin health and provide a luxurious experience. Notably, the 40gm soap segment has outpaced larger products due to its convenience and portability. As concerns about hygiene and pollution persist, the bath and shower market is poised for continued expansion in the upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath And Shower Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath And Shower Products Market Segmental Analysis

Global Bath And Shower Products Market is segmented by Product Type, Form, Price Point, Distribution Channel, End User, and Region. Based on Product Type, the market is segmented into Bath Soaps, Bath Wash/ Shower Gel, Bath Additives, and Others. Based on Form, the market is segmented into Solid, Gels, Liquid, and Others. Based on Price Point, the market is segmented into Premium, Medium, and Economy. Based on Distribution Channel, the market is segmented into B2B, B2C, and Online. Based on End User, the market is segmented into Men, and Women. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath And Shower Products Market

The global market for bath and shower products is significantly driven by the rising demand for baby care and shower products. Parents are increasingly aware of the importance of their baby's skin and overall health, leading to greater consumption of safely formulated bathing items designed to moisturize and provide gentle skin care without adverse effects. Additionally, the growing prevalence of bath and shower products in commercial and public settings contributes substantially to market expansion. Heightened awareness about health and hygiene is motivating individuals to utilize these products while traveling or exploring new destinations, further propelling growth in the bath and shower product sector throughout the analyzed period.

Restraints in the Global Bath And Shower Products Market

The Global Bath and Shower Products market faces several constraints, primarily due to the inclusion of toxic and carcinogenic substances in many formulations. These harmful ingredients can lead to adverse skin reactions, creating significant concerns among consumers. Additionally, the demand for natural products, which often come with a higher price tag, further complicates market dynamics. The incorporation of high levels of fragrances and other additives aimed at enhancing product appeal not only raises production costs but also contributes to toxicity. As a result, these factors are likely to hinder the growth of the market throughout the analysis period.

Market Trends of the Global Bath And Shower Products Market

The Global Bath and Shower Products market is witnessing a significant trend towards the demand for toxin-free and organic products, driven by heightened consumer awareness of the adverse effects of harmful chemicals. As consumers increasingly prioritize health and sustainability, the shift towards organic formulations is expected to gain momentum, resulting in robust growth for this segment. This evolving preference is not only influencing product development and manufacturing practices but is also prompting brands to innovate and expand their organic product lines. Consequently, the market for bath and shower products is set to expand substantially, aligning with global sustainability goals and shifting consumer values.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Bath And Shower Products Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Bath Soaps
• Bath Wash/ Shower Gel
• Bath Additives
• Others

Global Bath And Shower Products Market Size by Form & CAGR (2024-2031)

• Market Overview
• Solid
• Gels
• Liquid
• Others

Global Bath And Shower Products Market Size by Price Point & CAGR (2024-2031)

• Market Overview
• Premium
• Medium
• Economy

Global Bath And Shower Products Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• B2B
• B2C
• Online
• Offline

Global Bath And Shower Products Market Size by End User & CAGR (2024-2031)

• Market Overview
• Men
• Women

Global Bath And Shower Products Market Size & CAGR (2024-2031)

• North America, (Product Type, Form, Price Point, Distribution Channel, End User)
  • US
  • Canada
• Europe, (Product Type, Form, Price Point, Distribution Channel, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Form, Price Point, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Form, Price Point, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Form, Price Point, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever Plc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabtree & Evelyn
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura Cosmeticos S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation