行销资源管理市场规模、份额、成长分析，按组件、按组织规模、按部署类型、按行业、按地区 - 行业预测，2024-2031 年

2022 年，行销资源管理的全球市场规模为 36 亿美元，从 2023 年的 39.9 亿美元成长到 2031 年的 90.6 亿美元，预计在预测期内（2024-2031 年）将以复合年增长率成长。 10.8%。

由于组织对确保品牌和监管合规性的需求不断增长，全球行销资源管理 (MRM) 市场预计在预测期内将显着增长。随着公司寻求最大限度地缩短内容传送和复製的周期时间，对 MRM 系统的需求预计将会增加。此外，多样化交付方式的发展也促进了这种扩张。 MRM技术简化了各种行销功能，包括品牌、人力资源、财务和内容管理，并利用人工智慧（AI）和机器学习（ML）来增强营运管理。随着负责人处理更复杂的流程，MRM 解决方案的采用正在各个领域获得动力。此外，科技的持续进步和消费行为的变化预计将推动对 MRM 解决方案的需求，尤其是在数位行销体验日益受到追捧的情况下。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 专利分析

行销资源管理市场规模：依组成部分及复合年增长率（2024-2031）

• 市场概况
• 解决方案
  • 规划和预算
  • 资产管理
  • 通路行销管理
  • 绩效管理
  • 其他的
• 服务
  • 咨询与实施
  • 培训支援维护

行销资源管理市场规模：依组织规模及复合年增长率（2024-2031）

• 市场概况
• 大公司
• 中型公司
• 小型企业

以部署类型和复合年增长率分類的行销资源管理市场规模（2024-2031）

• 市场概况
• 本地
• 云

行销资源管理市场规模：依产业及复合年增长率（2024-2031）

• 市场概况
• BFSI
• 消费品和零售
• 製造业
• 资讯科技和利用资讯科技的服务
• 通讯
• 医疗保健和生命科学
• 媒体和娱乐
• 旅行和招待
• 教育
• 能源和公共
• 其他的

行销资源管理市场规模与复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Oracle（US）
• SAP（Germany）
• SAS（US）
• Adobe（US）
• Aprimo（US）
• BrandMaker（Germany）
• HCL Technologies（India）
• Welcome（US）
• InMotionNow（US）
• Seismic（US）
• IBM（US）
• Capital ID（Netherlands）
• BrandMaster（Norway）
• TapClicks（US）
• Resolut（Sweden）
• IntelligenceBank（Australia）
• MRM Central（UK）

结论和建议

Global Marketing Resource Management Market size was valued at USD 3.6 billion in 2022 and is poised to grow from USD 3.99 billion in 2023 to USD 9.06 billion by 2031, growing at a CAGR of 10.8% during the forecast period (2024-2031).

The global Marketing Resource Management (MRM) market is forecasted to experience substantial growth during the projected period, driven by organizations' increasing need to ensure brand and regulatory compliance. The demand for MRM systems is anticipated to rise as companies seek to minimize cycle times in content distribution and duplication. Additionally, the evolution of diverse distribution methods is contributing to this expansion. MRM technologies streamline various marketing functions, including brand, personnel, financial, and content management, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to enhance operational control. As marketers tackle more intricate processes, the adoption of MRM solutions is gaining momentum across various sectors. Furthermore, ongoing advancements in technology and shifts in consumer behavior are expected to bolster the demand for MRM solutions, especially as digital marketing experiences become increasingly sought after.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Market Segmental Analysis

Global Marketing Resource Management Market is segmented by component, organization size, deployment type, industry vertical and region. Based on component, the market is segmented into solutions and services. Based on organization size, the market is segmented into large enterprises, mid-sized enterprises and small enterprises. Based on deployment type, the market is segmented into on-premises and cloud. Based on industry vertical, the market is segmented into BFSI, consumer goods and retail, manufacturing, information technology and information technology-enabled services, telecommunications, healthcare and life sciences, media and entertainment, travel and hospitality, education, energy and utilities and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Market

The global marketing resource management (MRM) market is significantly driven by the rising demand for enhanced marketing efficiency. Businesses from various sectors are increasingly aware of the necessity to optimize their marketing operations to boost both effectiveness and efficiency. MRM solutions offer crucial features such as automated workflows, centralized asset management, and streamlined processes, which empower organizations to minimize manual tasks, eliminate redundancies, and ultimately enhance their marketing performance. As companies strive to achieve more with their resources, the implementation of MRM tools becomes vital, thus fueling the growth of the market and highlighting the critical importance of effective marketing management in today's competitive landscape.

Restraints in the Global Market

The Global Marketing Resource Management market faces several challenges, particularly related to data security concerns that could impede its growth. As businesses increasingly rely on digital platforms and accumulate substantial amounts of customer data, protecting this sensitive information has become paramount. Organizations must implement stringent security measures to safeguard MRM systems from potential data breaches and unauthorized access. These apprehensions about data privacy and security may lead companies to hesitate in adopting MRM solutions, thus stalling market expansion. Consequently, the fear of compromised customer information significantly influences the overall adoption rate of Marketing Resource Management technologies.

Market Trends of the Global Market

The global market is witnessing a transformative trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) across various industries, particularly marketing resource management (MRM). These technologies are revolutionizing traditional practices by providing advanced analytics, automation, and enhanced personalization of customer experiences. As businesses leverage AI and ML-powered MRM solutions, they gain superior capabilities for data analysis and predictive modeling, enabling them to navigate complex datasets and derive actionable insights. This evolution allows organizations to refine their marketing campaigns, achieve precise audience targeting, and tailor content effectively, fostering data-driven strategies that enhance decision-making and operational efficiency while delivering personalized engagements to consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis

Global Marketing Resource Management Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Planning and Budgeting Management
  • Asset Management
  • Channel Marketing Management
  • Performance Management
  • Others
• Services
  • Consulting and Implementation
  • Training, Support, and Maintenance

Global Marketing Resource Management Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Large Enterprises
• Mid-Sized Enterprises
• Small Enterprises

Global Marketing Resource Management Market Size by Deployment Type & CAGR (2024-2031)

• Market Overview
• On-Premises
• Cloud

Global Marketing Resource Management Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• Consumer Goods and Retail
• Manufacturing
• Information Technology and Information Technology-Enabled Services
• Telecommunications
• Healthcare and Life Sciences
• Media and Entertainment
• Travel and Hospitality
• Education
• Energy and Utilities
• Others

Global Marketing Resource Management Market Size & CAGR (2024-2031)

• North America (Component, Organization Size, Deployment Type, Industry Vertical)
  • USA
  • Canada
• Europe (Component, Organization Size, Deployment Type, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandMaker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Welcome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMotionNow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital ID (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandMaster (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TapClicks (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Resolut (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IntelligenceBank (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MRM Central (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations