营销运营管理市场:现状分析与预测（2023-2030）

由于营销复杂性不断增加，预计营销运营管理市场在预测期内将以 9.8% 的复合年增长率增长。此外，随着公司专注于简化营销流程和提高整体效率，对营销运营管理解决方案的需求也在不断增加。

根据组件，市场分为服务和软件。特别是，由于对效率的需求不断增长和自动化的进步，软件领域正在引领市场。因此，对公共汽车不断增长的需求正在推动公共汽车和长途汽车市场的增长。

按应用划分，市场分为库存管理、劳动力管理、製造执行系统、流程和生产智能、质量流程管理等。其中，由于越来越重视营销责任，製造执行系统领域正在引领市场。组织越来越注重衡量和展示其营销工作对业务成果的影响。

按行业分为汽车、化工、医疗保健、食品饮料、消费品、航空航天和国防等。其中，汽车领域占据了相当大的份额。对活动策划和执行、协作广告管理、资产管理等需求的不断增长正在推动市场需求。

为了更好地了解营销运营管理市场实施，市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、意大利、西班牙、欧洲其他地区）、亚太地区（中国，世界是根据其在日本、印度、韩国和亚太地区其他国家的存在来分析的）和世界其他地区。北美由美国和加拿大等国家组成，这些国家以其先进的营销技术和高技术解决方案采用率而闻名。北美营销运营管理市场规模庞大且持续增长。该地区拥有高度发达的营销行业，来自不同行业的大量公司投资于营销运营管理软件和解决方案。市场的驱动因素包括日益复杂的营销、流程优化的需求以及数据驱动营销策略的需求。

目录

第一章 市场介绍

• 市场定义
• 主要目的
• 利益相关者
• 限制

第二章 研究方法或假设

• 调查处理业务管理市场
• 研究方法 运营管理 市场
• 受访者简介

第三章市场总结

第 4 章执行摘要

第 5 章 COVID-19 疾病的全球营销运营管理市场影响

第六章2020-2030年全球营销运营管理市场收入

第 7 章按组成部分的市场洞察

• 服务
• 软件

第 8 章按应用划分的市场洞察

• 库存控制
• 劳动管理
• 製造执行系统
• 流程和生产智能
• 质量过程管理
• 其他

第 9 章行业市场洞察

• 汽车
• 化学
• 医疗保健
• 食品与饮品
• 消费品
• 航空航天与国防
• 其他

第10章按地区划分的市场洞察

• 北美营销运营管理市场
  • 美国
  • 加拿大
  • 其他北美
• 欧洲营销运营管理市场
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 亚太营销运营管理市场
  • 中国
  • 日本
  • 印度
  • 亚太地区其他国家
• 世界其他地区的营销运营管理市场

第十一章营销运营管理市场动态

• 市场驱动力
• 市场挑战
• 影响分析

第十二章营销运营管理市场机会

第十三章营销运营管理市场趋势

第十四章需求侧和供给侧分析

• 需求侧分析
• 供给侧分析

第十五章价值链分析

第十六章价格分析

第十七章战略洞察

第18章 竞争场景

• 竞争格局
  • 波特五力分析

第十九章公司简介

• ABB Ltd.
• Aegis Software
• Emerson Electric Co.
• Honeywell International Inc.
• General Electric
• Dassault Systemes
• Aspen Technology, Inc.
• Aegis Industrial Software Corporation
• Camstar
• Critical Manufacturing

第二十章 免责声明

Marketing operations management (MOM) refers to the strategic and tactical activities involved in managing and optimizing the marketing processes, technologies, and resources within an organization. Marketing Operations Management encompasses various aspects of marketing, including planning, budgeting, resource allocation, project management, workflow optimization, performance measurement, and technology integration. The primary goal is to streamline marketing operations, enhance collaboration, increase productivity, and drive better marketing outcomes.

The Marketing Operations Management Market is expected to grow at a strong CAGR of 9.8% during the forecast owing to the increasing complexity in marketing. Also, as businesses focus on streamlining their marketing processes and improving overall efficiency, the demand for Marketing Operations Management solutions is rising.

Based on components, the market is bifurcated into services and software. Among these, the software segment is leading the market due to the increasing requirement for efficiency and advancements in automation. Also, the rising demand for data-driven decision-making is driving the market.

Based on the application, the market is segmented into inventory management, labor management, manufacturing execution system, process and production intelligence, quality process management, and others. Among these, the manufacturing execution system segment is leading the market due to the increased emphasis on marketing accountability. Organizations are placing greater emphasis on measuring and demonstrating the impact of marketing activities on business outcomes.

Based on the industrial vertical, the market is segmented into automotive, chemical, healthcare, food & beverages, consumer goods, aerospace & defense, and others. Among these, the automotive segment is holding a considerable share of the market. Increasing demand for campaign planning and execution, co-op advertising management, and asset management factors are fueling the demand of the market.

For a better understanding of the market adoption of Marketing Operation Managemnt the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Korea, and Rest of Asia-Pacific), Rest of World. North America comprises countries such as the United States and Canada, which are known for their advanced marketing practices and high adoption of technology solutions. The marketing operations management market in North America is large and continues to grow. The region has a highly developed marketing industry, with a substantial number of businesses across various sectors investing in marketing operations management software and solutions. The market is driven by factors such as increasing marketing complexities, the need for process optimization, and the demand for data-driven marketing strategies.

Some of the major players operating in the market include: ABB Ltd.; Aegis Software; Emerson Electric Co.; Honeywell International Inc.; General Electric; Dassault Systemes; Aspen Technology, Inc.; Aegis Industrial Software Corporation; Camstar; Critical Manufacturing.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Marketing Operations Management Market
• 2.2. Research Methodology of the Marketing Operations Management Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL MARKETING OPERATIONS MANAGEMENT MARKET COVID-19 IMPACT

6 GLOBAL MARKETING OPERATIONS MANAGEMENT MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY COMPONENT

• 7.1. Services
• 7.2. Software

8 MARKET INSIGHTS BY APPLICATION

• 8.1. Inventory Management
• 8.2. Labour Management
• 8.3. Manufacturing Execution System
• 8.4. Process and Production Intelligence
• 8.5. Quality Process Management
• 8.6. Others

9 MARKET INSIGHTS BY INDUSTRY VERTICAL

• 9.1. Automotive
• 9.2. Chemical
• 9.3. Healthcare
• 9.4. Food & Beverages
• 9.5. Consumer Goods
• 9.6. Aerospace & Defence
• 9.7. Others

10 MARKET INSIGHTS BY REGION

• 10.1. North America Marketing Operations Management Market
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe Marketing Operations Management Market
  • 10.2.1. Germany
  • 10.2.2. UK
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific Marketing Operations Management Market
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of APAC
• 10.4. Rest of the World Marketing Operations Management Market

11 MARKETING OPERATIONS MANAGEMENT MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 MARKETING OPERATIONS MANAGEMENT MARKET OPPORTUNITIES

13 MARKETING OPERATIONS MANAGEMENT MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

• 18.1. Competitive Landscape
  • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

• 19.1. ABB Ltd.
• 19.2. Aegis Software
• 19.3. Emerson Electric Co.
• 19.4. Honeywell International Inc.
• 19.5. General Electric
• 19.6. Dassault Systemes
• 19.7. Aspen Technology, Inc.
• 19.8. Aegis Industrial Software Corporation
• 19.9. Camstar
• 19.10. Critical Manufacturing

20 DISCLAIMER