彩妆品市场规模、份额、成长分析、按产品类型、按价格、按产品类型、按目标市场、按分销管道、按地区 - 行业预测，2024-2031 年

2022年全球彩妆品市场规模为934亿美元，从2023年的987.2亿美元增长到2031年的1538.2亿美元，在预测期内（2024-2031年）预计复合年增长率为5.7。

全球彩妆品市场是美容产业中一个充满活力且不断扩大的领域，受到不断变化的趋势和消费者偏好的推动。眼部、唇部、脸部和指甲彩妆产品已成为日常整装仪容和自我表达的重要组成部分。都市化、可支配收入增加和美学意识提高等因素正在推动市场成长。社群媒体的影响力鼓励消费者尝试不同的款式和配方，增加了对多样化颜色选择的需求。向清洁、天然和零残忍产品的巨大转变正在促使品牌采取永续的做法。同时，科技的进步创造了高性能、持久的化妆品。电子商务和社群媒体市场的兴起正在改变消费者购买和消费这些产品的方式，为市场的持续扩张铺平道路。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

彩妆品市场规模：依产品类型

• 市场概况
• 化学品
• 天然有机

彩妆品市场规模：按价格

• 市场概况
• 经济
• 优质的

彩妆品市场规模：依产品类型划分

• 市场概况
• 美甲产品
• 脸部化妆
• 眼妆
• 唇部产品
• 染髮产品
• 特效产品

彩妆品市场规模：依目标市场划分

• 市场概况
• 信誉产品
• 大量生产的产品

彩妆品市场规模：依分销管道划分

• 市场概况
• 大卖场/超级市场
• 便利商店
• 专卖店
• 直销
• 电子商务

彩妆品市场规模：依地区划分

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• L'Oreal SA
• Unilever
• Estee Lauder Inc.
• Shiseido Company, Limited
• Coty Inc.
• CIATE
• KRYOLAN
• CHANTECAILLE BEAUTE
• Chanel
• Dior
• Givenchy
• Mamaearth
• P&G
• LVMH
• Beiersdorf
• Bath & Body Works
• Johnson & Johnson
• Natura & Co.
• AS Beauty
• Amway

结论和建议

Global Colour Cosmetics Market size was valued at USD 93.4 billion in 2022 and is poised to grow from USD 98.72 billion in 2023 to USD 153.82 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

The global colour cosmetics market is a vibrant and expanding sector within the beauty industry, driven by evolving trends and consumer preferences. Makeup products for eyes, lips, face, and nails have become essential for daily grooming and self-expression. Factors such as urbanization, rising disposable incomes, and heightened beauty consciousness are propelling market growth. The influence of social media has encouraged consumers to experiment with a variety of styles and formulations, increasing demand for diverse colour options. A significant shift towards clean, natural, and cruelty-free products is prompting brands to adopt sustainable practices. Concurrently, technological advancements have resulted in high-performance, long-lasting cosmetics. The rise of e-commerce and social media marketplaces is transforming how consumers purchase and engage with these products, paving the way for continued market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Colour Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Colour Cosmetics Market Segmental Analysis

Global Colour Cosmetics Market is segmented by product type, prices, product category, target market, distribution channel and region. Based on product type, the market is segmented into chemical and natural & organic. Based on prices, the market is segmented into economic and premium. Based on product category, the market is segmented into nail products, facial makeup, eye makeup, lip products, hair colour products and special effects products. Based on target market, the market is segmented into prestige products and mass products. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, direct selling and e-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Colour Cosmetics Market

The Global Colour Cosmetics market is significantly propelled by the increasing focus on beauty and self-care habits among consumers. This trend is particularly prominent among millennials and Gen Z, who are eager to utilize color cosmetics as a means of expressing their unique identities and enhancing their appearances. The influence of social media platforms and beauty influencers plays a crucial role in amplifying this trend, as they regularly present diverse makeup styles and tutorials that captivate audiences and stimulate demand for a plethora of colour cosmetics offerings. As a result, the market experiences robust growth driven by these evolving consumer preferences.

Restraints in the Global Colour Cosmetics Market

The global colour cosmetics market encounters several restraints, primarily due to regulatory challenges. Strict safety standards and regulations from various governing bodies necessitate stringent compliance, which often results in heightened production costs and the need for formulation adjustments. Additionally, these regulatory hurdles can cause delays in bringing new products to market, stifling innovation and competitiveness. Concerns regarding the safety of specific ingredients may also trigger product recalls or impose restrictions, further hindering market expansion. Consequently, these compliance-related issues pose significant obstacles that impact the overall growth and development of the colour cosmetics industry.

Market Trends of the Global Colour Cosmetics Market

The Global Colour Cosmetics market is witnessing a robust trend towards clean and sustainable beauty, driven by consumers increasingly prioritizing products formulated with natural and organic ingredients. There's a heightened demand for cosmetics that are cruelty-free, vegan, and eco-friendly, emphasizing ethical and environmental considerations. Consequently, brands are adapting by adopting sustainable packaging solutions, ensuring transparent sourcing, and implementing responsible manufacturing processes. This shift highlights the changing preferences of conscious consumers who not only seek high-performance cosmetics but also value their impact on personal health and ecological sustainability, thereby reshaping the landscape of the beauty industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Colour Cosmetics Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Chemical
• Natural & Organic

Global Colour Cosmetics Market Size by Prices & CAGR (2024-2031)

• Market Overview
• Economic
• Premium

Global Colour Cosmetics Market Size by Product Category & CAGR (2024-2031)

• Market Overview
• Nail Products
• Facial Makeup
• Eye Makeup
• Lip Products
• Hair Colour Products
• Special Effects Products

Global Colour Cosmetics Market Size by Target Market & CAGR (2024-2031)

• Market Overview
• Prestige Products
• Mass Products

Global Colour Cosmetics Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Direct Selling
• E-Commerce

Global Colour Cosmetics Market Size & CAGR (2024-2031)

• North America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • USA
  • Canada
• Europe (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal S.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIATE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRYOLAN
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANTECAILLE BEAUTE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givenchy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations