髮型设计工具市场规模、份额和成长分析（按产品、分销管道、应用和地区）：产业预测（2024-2031）

2022年全球美髮工具市场规模为425亿美元，从2023年的446.7亿美元成长到2031年的665亿美元，预计复合年增长率为5.10%。

消费者寻求讨人喜欢的髮型的趋势不断增长，尤其是千禧世代和 Z 世代，推动了美髮产品市场的发展。这种趋势在大流行期间加剧，因为人们在数位工作时注重自我护理并寻求萤幕上有吸引力的存在。沙龙的关闭导致许多消费者寻求家用髮型设计套件，这可能会增加预测期内的使用量并提高市场成长率。此外，专业沙龙服务业在新兴市场的扩张为直烫髮器、捲髮器和捲髮器等美髮工具製造商带来了巨大的商机。目前，中国、印度和澳洲占据市场主导地位，增加了美髮设备产业的区域需求和成长潜力。

目录

介绍

• 分析目的
• 市场范围
• 定义

分析方法

• 资讯采购
• 次要/主要资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况及展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及前景

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考虑因素

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析

全球美髮工具市场规模/复合年增长率：依产品分类（2024-2031）

• 市场概况
• 吹风机
• 烫髮器
• 烫髮器
• 剪刀
• 热刷
• 压接器和韦伯
• 热辊
• 多重造型器
• 其他的

全球美髮工具市场规模与复合年增长率：按分销管道划分（2024-2031）

• 市场概况
• 大卖场/超级市场
• 专卖店
• 在线的
• 其他的

全球美髮工具市场规模/复合年增长率：按应用分类（2024-2031）

• 市场概况
• 家庭使用
• 商业的

全球美髮工具市场规模/复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 波湾合作理事会(GCC) 国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2023年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Panasonic Corp.
• Helen of Troy Ltd.
• Koninklijke Philips NV
• Dyson Ltd.
• WAHL Clipper Corporation
• Groupe SEB
• Andis Company
• FHI Brands LLC
• Ikonic Professional
• Farouk Systems Inc.
• Solano International
• Cricket Company LLC
• GHD Group
• Elchim SpA
• Sultra

结论和建议

Global Hair Styling Tools Market size was valued at USD 42.5 billion in 2022 and is poised to grow from USD 44.67 billion in 2023 to USD 66.50 billion by 2031, growing at a CAGR of 5.10% during the forecast period (2024-2031).

The hair styling products market is being propelled by a growing consumer inclination towards appealing hairstyles, particularly among millennials and Generation Z. This trend intensified during the pandemic as individuals focused on self-care while working digitally, demanding an attractive on-screen presence. With salons closed, many consumers sought at-home hairstyling kits, leading to increased usage and a potential rise in market growth during the forecast period. Furthermore, the expanding professional salon services sector in emerging markets presents vast opportunities for manufacturers of hair styling tools such as straighteners, curlers, and crimpers. Currently, China, India, and Australia dominate the market, underscoring significant regional demands and growth potential in the hair styling equipment industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Styling Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Styling Tools Market Segmental Analysis

Global Hair Styling Tools Market is segmented by Product, Distribution Channel, Application, and region. Based on Product, the market is segmented into Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Household, and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is significantly influenced by the dynamic nature of fashion trends that continuously evolve. As consumers strive to stay current with rapidly changing hairstyles, often inspired by films or fashion movements, they increasingly turn to either professional salon services or DIY techniques to achieve their desired looks. This trend is driving a notable increase in the demand for hair styling tools. Furthermore, the presence of Generation X, which values innovation and aesthetics, is likely to further propel the adoption of advanced hair styling equipment, contributing to the overall growth of the market.

Restraints in the Global Hair Styling Tools Market

The US Hair Styling Tools market faces several constraints that may hinder its growth, particularly in low-income regions where the high cost of electric appliances makes straighteners and curling tools less accessible. Moreover, the influx of affordable knockoff products poses a significant challenge to established branded tools, affecting their market share. Compounding these issues, a rise in incidents of electric shock associated with hair styling devices is expected to further impede market expansion. These factors collectively contribute to a less favorable environment for the premium hair styling tools market, especially in economically challenged areas.

Market Trends of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is witnessing a significant upswing driven by innovative developments and a growing emphasis on personal grooming. The introduction of portable hair styling tools and advanced products has enhanced efficiency and effectiveness, attracting consumers looking for convenience and quality. Trends such as the rise of DIY styling techniques and the experimentation with diverse hairstyles are reshaping consumer behaviors, leading to an increased demand for versatile tools. Companies like Nutrafol are capitalizing on this trend with offerings like plant-based hair treatments and collagen-infused products, further stimulating market growth and offering unique selling propositions that cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Hair Styling Tools Market Size by Product & CAGR (2024-2031)

• Market Overview
• Hair Dryer
• Hair Straightener
• Curling Irons
• Hair Clippers
• Hot Brushes
• Crimpers and Wavers
• Hot Rollers
• Multistylers
• Others

Global Hair Styling Tools Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• Online
• Others

Global Hair Styling Tools Market Size by Application & CAGR (2024-2031)

• Market Overview
• Household
• Commercial

Global Hair Styling Tools Market Size & CAGR (2024-2031)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Panasonic Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helen of Troy Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WAHL Clipper Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FHI Brands LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ikonic Professional
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farouk Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solano International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricket Company LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elchim S.p.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation