护手霜市场规模、份额及成长（按产品、人口、年龄层、分销管道和地区）—产业预测，2025-2032 年

全球护手霜市场规模预计将在 2023 年达到 4.4013 亿美元，并从 2024 年的 4.6566 亿美元扩大到 2032 年的 7.3106 亿美元，在预测期内（2025-2032 年）的复合年增长率为 5.8%。

由于消费者对皮肤保湿意识的不断增强，以及新冠疫情导致洗手次数增多，护手霜市场正在经历强劲增长。我们的护手霜含有水、羊毛脂和矿物油等有益成分，可对抗皮肤干燥、过早老化和粗糙。职业女性数量的快速增加和投资奢侈护肤的趋势进一步刺激了需求。由于采用网路零售通路的扩张，消费者的偏好正在转向含有安全和永续成分的产品。然而，零售价格上涨、仿冒品氾滥等挑战仍然存在，这些挑战削弱了消费者信心并阻碍了市场扩张。意识提升的努力对于区分正品和维持市场动能至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 贸易分析

护手霜市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 保湿护手霜
• 抗衰老护手霜
• 修復护手霜
• 美白亮泽护手霜
• 去角质护手霜
• 其他的

护手霜市场规模：按人口细分和复合年增长率（2025-2032）

• 市场概况
• 男性
• 女士

护手霜市场规模（按年龄层和复合年增长率） (2025-2032)

• 市场概况
• 婴儿潮世代
• 千禧世代
• X 世代
• Z 世代

护手霜市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 专卖店
• 美髮沙龙
• 药品和药局
• 网路商店

护手霜市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Unilever PLC（United Kingdom）
• Johnson & Johnson（United States）
• Procter & Gamble Company（United States）
• Beiersdorf AG（Germany）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（United States）
• Shiseido Company, Limited（Japan）
• Coty Inc.（United States）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• L'Occitane Groupe SA（Luxembourg）
• Natura & Co（Brazil）
• Sanofi（France）
• Revlon, Inc.（United States）
• Pierre Fabre SA（France）
• Shanghai Jahwa United Co., Ltd.（China）
• Marks and Spencer Group plc（United Kingdom）
• The Clorox Company（United States）
• Sephora USA, Inc.（United States）

结论和建议

Global Hand Cream Market size was valued at USD 440.13 million in 2023 and is poised to grow from USD 465.66 million in 2024 to USD 731.06 million by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The hand cream market is witnessing robust growth driven by rising consumer consciousness regarding skin hydration and the aftermath of increased hand washing due to COVID-19. Formulated with beneficial ingredients like water, lanolin, and mineral oil, hand creams combat dryness, premature aging, and skin irritation. The surge in working women and the trend toward premium skincare investments further fuel demand. Consumer preference is shifting towards products with safe, sustainable ingredients, aided by the expansion of online retail channels. However, challenges remain, including high retail prices and the prevalence of counterfeit products, which undermine consumer trust and hinder market expansion. Awareness initiatives are crucial to distinguish authentic products and sustain market momentum.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hand Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hand Cream Market Segmental Analysis

Global Hand Cream Market is segmented by Product, Demographic, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Moisturizing Hand Creams, Anti-Aging Hand Creams, Repairing Hand Creams, Whitening/Brightening Hand Creams, Exfoliating Hand Creams and Others. Based on Demographic, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Baby Boomers, Millennial, Generation X and Generation Z. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Stores, Beauty Salon, Pharma and Drug Store and Online Store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hand Cream Market

A significant factor propelling the global hand cream market is the increasing number of working women around the world, which now accounts for approximately 39% of the total workforce. This demographic not only represents a substantial consumer base for hand cream products but also exhibits a preference for high-quality and premium options. As more women join the workforce, their purchasing power expands, driving demand for a variety of hand cream formulations tailored to meet their skincare needs. Consequently, the expanding population of working women is a crucial driver of market growth, influencing trends and shaping product offerings in the hand cream sector.

Restraints in the Global Hand Cream Market

The proliferation of counterfeit hand cream products poses a significant obstacle to the growth of the hand cream market. Many consumers may unknowingly use these imitation products, which can lead to distrust in the industry as reputable brands suffer from diminished credibility. This lack of confidence among retailers and distributors in the face of counterfeit products further complicates market dynamics. As a result, the prevalence of fake hand creams not only undermines consumer safety and satisfaction but also threatens the overall expansion of the legitimate hand cream market, potentially stalling its development and diminishing brand loyalty.

Market Trends of the Global Hand Cream Market

The global hand cream market is witnessing a significant trend towards the incorporation of natural and beneficial ingredients, such as herbs and essential oils, into formulations. Consumers increasingly seek products that not only moisturize but also provide therapeutic benefits, with hand creams containing 50-60% aloe vera gel rapidly gaining popularity for their ability to deliver deep hydration and promote skin healing. This focus on natural ingredients appeals to health-conscious consumers and contributes to the rejuvenation of dry skin in areas like knees and elbows. The pleasant fragrances from these ingredients further enhance user experience, driving repeated purchases and solidifying the market's shift towards holistic skincare solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Hand Cream Market Size by Product & CAGR (2025-2032)

• Market Overview
• Moisturizing Hand Creams
• Anti-Aging Hand Creams
• Repairing Hand Creams
• Whitening/Brightening Hand Creams
• Exfoliating Hand Creams
• Others

Global Hand Cream Market Size by Demographic & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Hand Cream Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Baby Boomers
• Millennial
• Generation X
• Generation Z

Global Hand Cream Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Specialty Stores
• Beauty Salon
• Pharma and Drug Store
• Online Store

Global Hand Cream Market Size & CAGR (2025-2032)

• North America (Product, Demographic, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Demographic, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Demographic, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Demographic, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Demographic, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane Groupe S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai Jahwa United Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks and Spencer Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora USA, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations