洗髮皂市场规模、份额和成长分析（按类型、髮质、分销管道和地区）- 2025-2032 年行业预测

2023 年全球洗髮皂市场规模为 1,074 万美元，预计将从 2024 年的 1,156 万美元成长到 2032 年的 2,076 万美元，预测期内（2025-2032 年）的复合年增长率为 7.6%。

对无塑胶洗髮皂的需求不断增长，反映出消费者对健康、卫生以及传统化学化妆品负面影响的认识不断增强。为了应对日益严重的塑胶废弃物问题，越来越多的人选择环保、无包装的个人保健产品。随着消费者寻求不含苯甲酸酯和邻苯二甲酸酯等有害化合物的更安全替代品，有机、草本和天然成分的趋势正在增强。大面积脱髮等健康问题影响了 8000 万美国人，进一步激发了人们对有机护髮解决方案的兴趣。同时，全球塑胶污染是一场迫在眉睫的环境危机，迫使品牌必须淘汰塑胶包装。在政府法规的支持下，如欧盟禁止某些对羟基苯甲酸酯，预计天然和永续的洗髮皂市场在不久的将来将变得更加活跃。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

洗髮皂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 甘油基
• 冷加工固体表面活性剂

洗髮皂市场规模（按髮质和复合年增长率）(2025-2032)

• 市场概况
• 通常
• 烘干
• 油性
• 其他的

洗髮皂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

洗髮皂市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• The Procter & Gamble Company（United States）
• Shiseido Company, Limited（Japan）
• Unilever PLC（United Kingdom）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• L'Occitane International SA（Luxembourg）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Amorepacific Corporation（South Korea）
• Estee Lauder Companies Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Godrej Consumer Products Limited（India）
• Lush Retail Ltd.（United Kingdom）
• Ethique Limited（New Zealand）
• Davines SpA（Italy）
• HiBAR（United States）
• JR Liggett, Ltd.（United States）

结论和建议

Global Shampoo Bar Market size was valued at USD 10.74 million in 2023 and is poised to grow from USD 11.56 million in 2024 to USD 20.76 million by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The rising demand for plastic-free shampoo bars reflects a heightened consumer awareness surrounding health, hygiene, and the adverse effects associated with traditional chemical-based cosmetics. Increasingly, individuals are opting for eco-friendly, packaging-free personal care products to combat escalating plastic waste issues. The trend towards organic, herbal, and natural ingredients is gaining momentum as consumers seek safer alternatives, free from harmful compounds like parabens and phthalates. Health concerns, such as widespread hair loss affecting 80 million Americans, further fuel interest in organic hair care solutions. Concurrently, global plastic pollution-a pressing environmental crisis-has compelled brands to abandon plastic packaging. Supportive government regulations, like the EU's ban on specific parabens, are expected to further bolster the market for natural and sustainable shampoo bars in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Bar Market Segmental Analysis

Global Shampoo Bar Market is segmented by Type, Hair, Distribution Channel and region. Based on Type, the market is segmented into Glycerin-based and Cold-processed Solid-surfactant. Based on Hair, the market is segmented into Normal, Dry, Oily and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Bar Market

Drivers of the Global Shampoo Bar Market: The growth of the shampoo bar market is being significantly driven by the rising demand for sustainable products. Shampoo bars are promoted as eco-friendly alternatives to conventional liquid shampoos, primarily due to their minimal or biodegradable packaging. They also require less energy and resources for production and transportation, contributing to a lower environmental impact. As consumers become increasingly aware of sustainability issues, the appeal of shampoo bars continues to grow, aligning with the trend towards greener choices in personal care products. This shift is expected to further enhance the market's development and expansion in the coming years.

Restraints in the Global Shampoo Bar Market

The global shampoo bar market faces significant challenges due to the limited availability of raw materials, which hampers its growth potential. As this product category remains relatively unfamiliar to many consumers, access can be inconsistent across various regions. This scarcity not only restricts consumers' ability to discover and experiment with shampoo bars but also impacts the overall supply chain, making it challenging for retailers to stock these items. Consequently, the market's expansion is stunted, as potential buyers may struggle to find suitable options in their local areas, ultimately hindering widespread adoption and acceptance of shampoo bars.

Market Trends of the Global Shampoo Bar Market

The Global Shampoo Bar market is witnessing a significant surge driven by the rising consumer demand for sustainable and eco-friendly products. As environmental concerns heighten, consumers are increasingly opting for plastic-free alternatives to traditional bottled shampoo. Shampoo bars stand out in this trend, as they are often packaged in recyclable or biodegradable materials, thereby reducing plastic waste. This shift aligns with the broader movement towards sustainable living, inspiring brands to innovate and create formulations that are not only environmentally friendly but also effective. Consequently, the shampoo bar market is projected to expand rapidly, catering to the conscientious consumer seeking greener options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Shampoo Bar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Glycerin-based
• Cold-processed Solid-surfactant

Global Shampoo Bar Market Size by Hair & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily
• Others

Global Shampoo Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shampoo Bar Market Size & CAGR (2025-2032)

• North America (Type, Hair, Distribution Channel)
  • US
  • Canada
• Europe (Type, Hair, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Hair, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Hair, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Hair, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davines S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiBAR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.R. Liggett, Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations