洗髮精市场规模、份额及成长分析（按类型、形状、价格、髮质、分销管道和地区）－2025-2032 年产业预测

预计到 2023 年全球洗髮精市场规模将达到 345.4 亿美元，从 2024 年的 360.2 亿美元成长到 2032 年的 496.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.1%。

受个人卫生意识增强、都市化以及环保产品需求激增的推动，全球洗髮精市场正在强劲成长。配方技术的进步，以及消费者向天然成分和个人化解决方案的转变，正在重塑市场动态。影响力行销和永续性趋势对于推动创新和扩大消费者兴趣至关重要，尤其是在对优质护髮解决方案的需求不断增长的新兴市场。随着消费者对其环境影响的认识不断提高，使用有机成分的环保洗髮精越来越受欢迎，清洁美容正在成为主流期望。然而，市场面临激烈的竞争、采购成本上升以及对合成化学品监管日益严格等挑战，迫使企业专注于研发和创新解决方案，以满足不断变化的消费者需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 细分机会分析

市场动态与展望

• 市场概览
• 供需趋势分析
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术评估
• 顾客购买行为
• 原料分析
• 专利分析
• 案例研究分析

洗髮精市场规模（按类型）

• 市场概览
• 药用
• 非药物

洗髮精市场规模（按类型）

• 市场概览
• 液体
• 酒吧
• 粉末
• 其他的

洗髮精市场规模（按价格）

• 市场概览
• 低的
• 中等的
• 高的

洗髮精市场规模（依髮质划分）

• 市场概览
• 正常头髮
• 干髮
• 油性髮
• 捲髮/波浪髮
• 直髮
• 其他的

洗髮精市场规模（依分销管道）

• 市场概览
• 在线的
• 离线
  • 超级市场/大卖场
  • 便利商店
  • 其他的

洗髮精市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal
• Procter & Gamble
• Unilever Plc
• Henkel AG & Co. KGaA
• Shiseido Company, Limited
• Kao Corporation
• Godrej Consumer Products Limited
• Revlon, Inc.
• Amway Corporation
• Coty Inc.
• Johnson & Johnson
• Estee Lauder Companies Inc.
• Olaplex Holdings, Inc.
• Oriflame Cosmetics Global SA
• Natura & Co Holding SA
• Colgate-Palmolive Company
• Bath & Body Works
• Moroccanoil
• PAI-SHAU
• Amka Products

结论和建议

Global Shampoo market size was valued at USD 34.54 Billion in 2023 and is poised to grow from USD 36.02 Billion in 2024 to USD 49.68 Billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global shampoo market is experiencing robust growth driven by heightened awareness of personal hygiene, urbanization, and a surge in demand for eco-friendly products. Technological advancements in formulations, alongside a consumer shift towards natural ingredients and personalized solutions, are reshaping market dynamics. Influencer marketing and sustainability trends are crucial in boosting innovation and expanding consumer interest, particularly in emerging economies where the demand for premium hair care solutions is rising. As consumers become more informed about environmental impacts, eco-conscious shampoos made from organic materials are gaining traction, transitioning clean beauty into a mainstream expectation. However, the market faces challenges such as fierce competition, rising sourcing costs, and stricter regulations on synthetic chemicals, prompting companies to focus on R&D and innovative solutions to meet evolving consumer demands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Market Segments Analysis

The global Shampoo Market is segmented by Type, Form, Price, Hair Type, Distribution Channel and region. Based on Type, the market is segmented into Medicated and Non-Medicated. Based on Form, the market is segmented into Liquid, Bar, Powder and Others. Based on Price, the market is segmented into Low, Medium and High. Based on Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Market

The global shampoo market is experiencing a significant shift as brands embrace advanced technologies to develop specialized formulations targeting specific hair and scalp concerns. Notably, in 2023, L'Oreal launched a new shampoo line featuring microencapsulation technology that allows active ingredients to be released gradually, ensuring prolonged benefits for users. This innovative approach has resulted in a 5% revenue increase in their Hair Care segment. According to the American Chemical Society, 67% of consumers now favor shampoos that provide tailored solutions, such as anti-hair loss or dandruff treatments, underscoring the influence of technological advancements on the future of personalized hair care.

Restraints in the Global Shampoo Market

The global shampoo market faces a considerable challenge due to the unpredictable pricing of essential raw materials, such as surfactants and essential oils. Recent data from the U.S. Bureau of Labor Statistics (2023) indicates a 5-8% rise in the cost of chemical ingredients utilized in cosmetics over the last two years. This instability in raw material prices directly impacts production expenses, compelling companies, including industry giants like Procter & Gamble (P&G), to revise their pricing strategies. For instance, in 2021, P&G implemented a price increase of 4-11% on its entire product line, inclusive of shampoos, as a response to inflation in raw material costs.

Market Trends of the Global Shampoo Market

In 2024, the global shampoo market is witnessing a pronounced shift towards sustainability, propelled by consumer demand for eco-friendly products. This trend is underscored by industry giants like Unilever and L'Oreal unveiling new lines that feature biodegradable formulas and packaging crafted from recycled materials. Unilever's commitment to incorporating biodegradable ingredients in 30% of its products illustrates the industry's evolving focus on minimizing environmental impact, particularly in response to growing concerns regarding microplastics and plastic waste. As environmentally conscious purchasing becomes increasingly mainstream, brands must adapt to stay competitive, indicating a robust long-term trend towards sustainability within the beauty sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Customer Buying Behaviour
• Raw Material Analysis
• Patent Analysis
• Case Study Analysis

Global Shampoo Market Size by Type & CAGR (2025-2032)

• Market Overview
• Medicated
• Non-Medicated

Global Shampoo Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Bar
• Powder
• Others

Global Shampoo Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Shampoo Market Size by Hair Type & CAGR (2025-2032)

• Market Overview
• Normal Hair
• Dry Hair
• Oily Hair
• Curly or Wavy Hair
• Straight Hair
• Others

Global Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarket/Hypermarket
  • Convenience Stores
  • Others

Global Shampoo Market Size & CAGR (2025-2032)

• North America (Type, Form, Price, Hair Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Price, Hair Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Price, Hair Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Price, Hair Type, Distribution Channel)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Type, Form, Price, Hair Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olaplex Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Cosmetics Global SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moroccanoil
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAI-SHAU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amka Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations