干洗洗髮精市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球干洗髮精市场价值为 26 亿美元，预计 2025 年至 2034 年的复合年增长率为 5.8%。消费者对快速、无忧的护髮解决方案的偏好日益增加，推动了这一成长。随着忙碌的生活方式成为常态，特别是对于需要保持优雅外表的职业女性而言，干洗洗髮精已成为首选解决方案。此外，远距和混合工作模式的兴起也带来了对能够无缝融入日常生活的便捷美容产品的需求。消费者越来越被符合他们健康意识偏好的有机、芳香和有色干洗髮等特殊配方所吸引。这些选择提供了便携、易于使用的解决方案，满足了寻求快速解决头髮清新问题的女性的需求。尤其是城市居民，由于时间限制和环境因素，他们发现干洗髮精是实用的替代品。社群媒体的影响力日益增强，美容达人经常在社群媒体上展示干洗洗髮精的功效，这也显着提高了产品在各个地区的知名度和采用率。

市场按产品类型细分，包括天然、不含对羟基苯甲酸酯、不含麸质等。 2024 年，天然美容领域创造了 9.4 亿美元的收入，预计到 2034 年将以 6.3% 的复合年增长率成长。消费者越来越多地转向清洁和永续的美容产品，这推动了该领域的扩张。消费者越来越意识到对羟基苯甲酸酯、硫酸盐和气雾剂推进剂等合成成分的有害影响，促使他们寻求植物性有机替代品。天然干洗髮精由米淀粉、黏土、活性碳和精油等成分製成，不仅可以吸收多余的油脂，还可以滋养头皮，不会留下任何残留物。人们对环保解决方案的认识不断增强，促使品牌专注于符合清洁美容趋势的配方。

2024 年，女性市场占据主导地位，占有 55.5% 的份额，预计 2025 年至 2034 年的复合年增长率为 6.1%。女性更倾向于优先考虑头髮护理和美容，因此干洗洗髮精成为她们日常生活中必不可少的补充。考虑到他们繁忙的日程安排，干洗髮精提供了一种节省时间的解决方案，可以增加头髮的体积并吸收多余的油脂，而无需用水。随着越来越多的女性，特别是学生和家庭主妇，将健身融入她们的生活中，对方便、即时的护髮解决方案的需求不断上升。此外，诸如可与不同髮色完美融合的染色干洗髮精等产品创新扩大了干洗髮精对更广泛受众的吸引力。

2024 年，欧洲成为干洗髮精的主要市场，占有 36.4% 的份额，创收 9.6 亿美元。该地区的成长是由消费者意识的增强和积极推动护髮创新的强劲美容行业推动的。环保和纯素护髮解决方案在欧洲获得了显着的吸引力，那里的消费者越来越多地寻求可持续的替代品。该地区忙碌的专业人士和经常旅行的人正在转向无硫酸盐、无气溶胶和天然配方，以满足他们的旅行需求。欧洲高度重视永续性和清洁美容，并继续成为创新干洗洗髮解决方案的温床，进一步促进了市场扩张。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商概况
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 对部队的影响
  • 成长动力
    • 日益流行的时尚潮流和不断变化的生活方式
    • 全球职业女性数量增加
  • 产业陷阱与挑战
    • 副作用导致过度使用
    • 干洗洗髮精使用气雾罐引发环境担忧
• 成长潜力分析
• 消费者行为分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 自然的
• 不含防腐剂
• 不含麸质
• 其他（素食者等）

第六章：市场估计与预测：按产品泡沫，2021 - 2034 年（十亿美元）

• 主要趋势
• 气雾喷雾
• 泡棉
• 粉末
• 液体

第七章：市场估计与预测：按香味，2021 - 2034 年（十亿美元）

• 主要趋势
• 柑橘
• 梨花
• 红色浆果和义大利柑橘
• 神圣的黑暗
• 其他（咖啡、海洋等）

第八章：市场估计与预测：按功能划分，2021 年至 2034 年（十亿美元）

• 主要趋势
• 去屑
• 防脱髮
• 颜色保护
• 日常护理
• 多功能的
• 其他（头皮发痒、干燥等）

第九章：市场估计与预测：依消费者群体划分，2021 年至 2034 年（十亿美元）

• 主要趋势
• 男性
• 女性
• 男女通用的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务
• 离线
  • 超市/大卖场
  • 专卖店
  • 大型商店
  • 其他（零售店等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 玛米亚
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十二章：公司简介

• BLUNTBBLUNT
• Church and Dwight
• Coty
• Estee Lauder
• Henkel
• Kao
• Klorane
• Loreal
• LVMH
• MacAndrews and Forbes (Revlon)
• Pierre Fabre
• Philosophy
• Procter and Gamble
• Shiseido
• Unilever

The Global Dry Shampoo Market, valued at USD 2.6 billion in 2024, is projected to grow at a CAGR of 5.8% from 2025 to 2034. Increasing consumer preference for quick and hassle-free hair care solutions is driving this growth. As busy lifestyles become the norm, particularly among professional women who need to maintain a polished appearance, dry shampoo has become a go-to solution. Additionally, the rise of remote and hybrid work models has created a demand for convenient beauty products that fit seamlessly into daily routines. Consumers are increasingly drawn to specialized formulations such as organic, fragrant, and tinted dry shampoos that align with their health-conscious preferences. These options offer portable, easy-to-use solutions that cater to women seeking quick fixes for hair freshness. Urban dwellers, in particular, find dry shampoo a practical alternative due to time constraints and environmental factors. The growing influence of social media, where beauty influencers often showcase the effectiveness of dry shampoos, has also significantly boosted product visibility and adoption across regions.

The market is segmented by product type, including natural, paraben-free, gluten-free, and others. In 2024, the natural segment generated USD 0.94 billion and is anticipated to grow at a CAGR of 6.3% through 2034. The increasing consumer shift toward clean and sustainable beauty products is fueling this segment's expansion. Consumers are becoming more aware of the harmful effects of synthetic ingredients, such as parabens, sulfates, and aerosol propellants, prompting them to seek plant-based, organic alternatives. Natural dry shampoos, formulated with ingredients like rice starch, clay, activated charcoal, and essential oils, not only absorb excess oils but also nourish the scalp without leaving any residue. This heightened awareness of eco-friendly solutions is pushing brands to focus on formulations that align with clean beauty trends.

The women segment dominated the market in 2024, holding a 55.5% share, and is expected to grow at a CAGR of 6.1% from 2025 to 2034. Women are more inclined toward prioritizing hair care and beauty, making dry shampoo an essential addition to their daily routines. Given their hectic schedules, dry shampoo provides a time-saving solution that adds volume and absorbs excess oil without requiring water. As more women, particularly students and homemakers, incorporate fitness routines into their lives, the demand for convenient and instant hair care solutions continues to rise. Furthermore, product innovations such as tinted dry shampoos that blend seamlessly with different hair shades have expanded the appeal of dry shampoos to a broader audience.

Europe emerged as the leading market for dry shampoo in 2024, holding a 36.4% share and generating USD 0.96 billion. The region's growth is driven by heightened consumer awareness and a robust beauty industry that actively promotes hair care innovations. Eco-conscious and vegan haircare solutions have gained significant traction in Europe, where consumers are increasingly seeking sustainable alternatives. Busy professionals and frequent travelers in the region are turning to sulfate-free, aerosol-free, and natural formulations that meet their on-the-go needs. With a strong focus on sustainability and clean beauty, Europe continues to be a hotbed for innovative dry shampoo solutions, further contributing to market expansion.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research Approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier Landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising fashion trends and changing lifestyle
    • 3.10.1.2 Increase in the number of working women globally
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Side effects cause overuse
    • 3.10.2.2 Use of aerosol cans in dry shampoo sparks environmental worries
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Natural
• 5.3 Paraben free
• 5.4 Gluten free
• 5.5 Others (vegan etc.)

Chapter 6 Market Estimates & Forecast, By Product Foam, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Aerosol spray
• 6.3 Foam
• 6.4 Powder
• 6.5 Liquid

Chapter 7 Market Estimates & Forecast, By Scent, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Citrus
• 7.3 Pear blossom
• 7.4 Red berries & Italian mandarin
• 7.5 Divine dark
• 7.6 Others (coffee, Marine, etc.)

Chapter 8 Market Estimates & Forecast, By Function, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Anti-Dandruff
• 8.3 Hair loss protection
• 8.4 Color protection
• 8.5 Daily care
• 8.6 Multifunction
• 8.7 Others (Itchy Scalp, Dryness, etc.)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Male
• 9.3 Female
• 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Company website
  • 10.2.2 E-commerce
• 10.3 Offline
  • 10.3.1 Supermarket/hypermarket
  • 10.3.2 Specialty stores
  • 10.3.3 Large stores
  • 10.3.4 Others (Retail shops etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 The U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MAMEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 BLUNTBBLUNT
• 12.2 Church and Dwight
• 12.3 Coty
• 12.4 Estee Lauder
• 12.5 Henkel
• 12.6 Kao
• 12.7 Klorane
• 12.8 Loreal
• 12.9 LVMH
• 12.10 MacAndrews and Forbes (Revlon)
• 12.11 Pierre Fabre
• 12.12 Philosophy
• 12.13 Procter and Gamble
• 12.14 Shiseido
• 12.15 Unilever