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封面
市场调查报告书
商品编码
1703380

洗髮精市场 - 全球产业规模、份额、趋势、机会和预测，按产品类型、形式、配销通路、地区和竞争细分，2020-2030 年

Shampoo Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

2024 年全球洗髮精市场价值为 383.7 亿美元，预计到 2030 年将达到 508.3 亿美元，预测期内年复合成长率(CAGR) 为 4.8%。

市场概览
预测期 2026-2030
2024年市场规模 383.7亿美元
2030年市场规模 508.3亿美元
2025-2030 年复合年增长率 4.8%
成长最快的领域 在线的
最大的市场 亚太

推动这一增长的因素包括消费者对头髮护理的意识不断增强、可支配收入不断增加以及美容和健康趋势不断发展。市场按产品类型细分，包括去屑洗髮精、防脱髮洗髮精、二合一洗髮精、丰盈洗髮精和日常用洗髮水，满足广泛的消费者需求。它进一步按形式（液体和干燥）和分销管道（离线和线上）分类。

液体洗髮精因其广泛的用途和消费者的熟悉度而继续占据主导地位，而干洗髮精因其方便和省时的吸引力而越来越受欢迎。儘管电子商务在数位化应用日益普及和消费者对便利性的偏好推动下正在迅速扩张，但线下零售（透过超市、药局和专卖店）仍然是主要的销售管道。

市场驱动因素

消费者对头髮护理和个人护理的意识不断增强

市场挑战

竞争加剧和市场饱和

市场趋势

个人化和客製化洗髮解决方案的成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球洗髮精市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（去屑洗髮精、防脱髮洗髮精、二合一洗髮精、丰盈洗髮精、日常洗髮精、其他）
    • 按形态（液体、干燥）
    • 依配销通路（线上、线下）
    • 按地区
    • 其他五大公司（2024 年）
  • 全球洗髮精市场地图与机会评估
    • 依产品类型
    • 按形式
    • 按配销通路
    • 按地区

第六章：北美洗髮精市场展望

  • 市场规模和预测
  • 市场占有率和预测

第七章：欧洲洗髮市场展望

  • 市场规模和预测
  • 市场占有率和预测

第八章：亚太洗髮精市场展望

  • 市场规模和预测
  • 市场占有率和预测

第九章：中东和非洲洗髮市场展望

  • 市场规模和预测
  • 市场占有率和预测

第十章：南美洲洗髮精市场展望

  • 市场规模和预测
  • 市场占有率和预测

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品类型发布（如有）
  • 最新动态

第 13 章：SWOT 分析

  • 力量
  • 弱点
  • 机会
  • 威胁

第 14 章：竞争格局

  • 公司简介
    • Church & Dwight Co., Inc.
    • Henkel AG & Co. KGaA
    • PIERRE FABRE SA
    • L'Oreal SA
    • The Procter & Gamble (P&G) Company
    • Unilever PLC
    • The Estee Lauder Companies Inc.
    • Kao Corporation
    • Shiseido Co., Ltd.
    • Olaplex, Inc.

第 15 章：策略建议/行动计划

  • 重点关注领域
    • 目标产品类型
    • 目标形式
    • 目标配销通路

第16章调查会社について・免责事项

简介目录
Product Code: 28034

Global shampoo market was valued at USD 38.37 billion in 2024 and is projected to reach USD 50.83 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 38.37 Billion
Market Size 2030USD 50.83 Billion
CAGR 2025-20304.8%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

This growth is fueled by increasing consumer awareness surrounding hair care, rising disposable incomes, and evolving beauty and wellness trends. The market is segmented by product type-including anti-dandruff, hair fall control, 2-in-1, volumizing, and daily-use shampoos-addressing a wide range of consumer needs. It is further categorized by format (liquid and dry) and distribution channels (offline and online).

Liquid shampoos continue to dominate due to their broad usage and familiarity among consumers, while dry shampoos are gaining popularity for their convenience and time-saving appeal. Offline retail-through supermarkets, drugstores, and specialty outlets-remains a primary sales channel, although e-commerce is expanding rapidly, supported by increasing digital adoption and consumer preference for convenience.

Market Drivers

Growing Consumer Awareness of Hair Care and Personal Grooming

One of the primary drivers of market growth is the increasing global awareness of hair care and grooming. Consumers are becoming more informed about specific hair concerns and the benefits of using specialized shampoos such as anti-dandruff, volumizing, and hair fall control products.

Digital media, social platforms, and the influence of beauty experts have empowered consumers to make more informed decisions. According to the Mintel Beauty Survey 2024, 83% of global consumers now consider hair health as important as skin health. Additionally, 64% of adults report experiencing hair fall or scalp-related concerns (Dove Global Hair Study, 2024).

This increased focus on appearance-particularly among millennials and Gen Z-has led to growing demand for premium, functional, and natural formulations. Shampoos that are sulfate-free, paraben-free, cruelty-free, and organic are increasingly favored by health-conscious and eco-aware consumers. In response, manufacturers are expanding their product lines to meet evolving expectations, fueling ongoing market growth.

Market Challenges

Rising Competition and Market Saturation

The global shampoo market is characterized by intense competition and growing saturation. Established multinationals such as Procter & Gamble, Unilever, and L'Oreal dominate the industry, yet they face increasing pressure from emerging brands, private-label offerings, and DTC (direct-to-consumer) startups.

As more brands enter the space, price competition intensifies, compressing margins and creating challenges in differentiation. Startups and niche players often capitalize on trends like clean beauty, sustainable packaging, and targeted formulations, resonating with environmentally conscious and ingredient-aware consumers.

Moreover, counterfeit and low-quality products, especially in developing markets, threaten brand reputation and erode consumer trust. To address this, companies must invest in anti-counterfeiting technologies, supply chain transparency, and consumer education.

To remain competitive, established brands are increasingly focusing on reformulation, market expansion, and strategic marketing investments, while also adapting to the changing digital and retail landscapes.

Market Trends

Growth of Personalized and Customized Shampoo Solutions

One of the most dynamic trends in the shampoo market is the emergence of personalized and customized hair care solutions. Advances in artificial intelligence, data science, and biotechnology are enabling brands to develop shampoos tailored to individual hair types, scalp conditions, and lifestyle habits.

Innovative companies such as Function of Beauty, Prose, and Nutrafol leverage online diagnostics, AI-driven questionnaires, and even DNA testing to formulate bespoke shampoos. These offerings appeal particularly to younger demographics who seek targeted results and value uniqueness over mass-market products.

Many of these brands operate on subscription models, enhancing consumer retention and delivering tailored products at consistent intervals. As technology continues to evolve, customization is expected to become a key differentiator in the increasingly competitive shampoo landscape.

Key Market Players

  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • PIERRE FABRE S.A
  • L'Oreal S.A.
  • The Procter & Gamble (P&G) Company
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Olaplex, Inc.

Report Scope:

In this report, the global shampoo market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shampoo Market, By Product Type:

  • Anti-Dandruff Shampoo
  • Hair-fall Shampoo
  • 2-in-1 Shampoo
  • Volumizing Shampoo
  • Everyday Shampoo
  • Others

Shampoo Market, By Form:

  • Liquid
  • Dry

Shampoo Market, By Distribution Channel:

  • Offline
  • Online

Shampoo Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global shampoo market.

Available Customizations:

Global Shampoo market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Shampoo Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Anti-Dandruff Shampoo, Hair-fall Shampoo, 2-in-1 Shampoo, Volumizing Shampoo, Everyday Shampoo, Others)
    • 5.2.2. By Form Market Share Analysis (Liquid, Dry)
    • 5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Shampoo Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Form Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Shampoo Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Form Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Shampoo Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Form Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Shampoo Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Form Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Shampoo Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Form Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Shampoo Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Form Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Shampoo Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Form Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Shampoo Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Form Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Spain Shampoo Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Form Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Shampoo Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Form Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. United Kingdom Shampoo Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Form Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Shampoo Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Form Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Shampoo Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Form Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. Japan Shampoo Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Form Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. India Shampoo Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Form Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Vietnam Shampoo Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Form Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Shampoo Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Form Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Shampoo Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Form Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Shampoo Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Form Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Saudi Arabia Shampoo Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Form Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. UAE Shampoo Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Form Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.4. Turkey Shampoo Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Form Market Share Analysis
        • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.5. Kuwait Shampoo Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Product Type Market Share Analysis
        • 9.2.4.5.2.2. By Form Market Share Analysis
        • 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.6. Egypt Shampoo Market Outlook
        • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
        • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Product Type Market Share Analysis
        • 9.2.4.6.2.2. By Form Market Share Analysis
        • 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Shampoo Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Form Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Shampoo Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Form Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Argentina Shampoo Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Form Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Colombia Shampoo Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Form Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Type Launches (If Any)
  • 12.3. Recent Developments

13. SWOT Analysis

  • 13.1. Strength
  • 13.2. Weaknesses
  • 13.3. Opportunity
  • 13.4. Threat

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Church & Dwight Co., Inc.
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Product Types & Services
      • 14.1.1.4. Financials (As Reported)
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Personnel Details
    • 14.1.2. Henkel AG & Co. KGaA
    • 14.1.3. PIERRE FABRE S.A
    • 14.1.4. L'Oreal S.A.
    • 14.1.5. The Procter & Gamble (P&G) Company
    • 14.1.6. Unilever PLC
    • 14.1.7. The Estee Lauder Companies Inc.
    • 14.1.8. Kao Corporation
    • 14.1.9. Shiseido Co., Ltd.
    • 14.1.10. Olaplex, Inc.

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
    • 15.1.1. Target Product Type
    • 15.1.2. Target Form
    • 15.1.3. Target Distribution Channel

16. About Us & Disclaimer