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封面
市场调查报告书
商品编码
1841827

干洗洗髮水市场－全球产业规模、份额、趋势、机会和预测，按类型、按功能、按配销通路、按地区和竞争，2020-2030F

Dry Shampoo Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Function, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球干洗髮精市场价值为 48.2 亿美元，预计到 2030 年将成长到 70.1 亿美元，预测期内的复合年增长率为 6.48%。全球干洗髮精市场正稳定成长，这得益于消费者对便利、省时的护髮解决方案的日益偏好。忙碌的生活方式、城市化进程以及日益增强的个人护理意识提振了需求，尤其是在工作专业人士和旅行者中。具有环保意识的消费者正在推动创新，朝着天然、无化学和永续的配方发展。此外，透过社群媒体、网红推广和电子商务平台的强大行销持续提高产品在全球不同人群中的知名度和采用率。根据美国商务部的资料，2024 年美国电子商务销售额创下新高，线上销售额占零售总额的 22.7%，创历史新高。这延续了电子商务自 2020 年以来持续贡献至少 20% 美国零售额的趋势。

市场概况
预测期 2026-2030
2024年市场规模 48.2亿美元
2030年市场规模 70.1亿美元
2025-2030年复合年增长率 6.48%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

对便利、省时的护髮解决方案的需求不断增长

主要市场挑战

对成分和健康风险的担忧

主要市场趋势

数位行销和影响力驱动的消费者参与

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球干洗洗髮精市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（喷雾、粉末、泡沫）
    • 依功能分类（去屑、护色、防脱髮、日常护理）
    • 依配销通路（线上、线下）
    • 按地区
    • 按公司分类（2024 年）
  • 市场地图

第六章：北美干洗洗髮精市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲干洗洗髮市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太干洗洗髮市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲干洗洗髮市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第 10 章：南美洲干洗洗髮精市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Procter & Gamble Company
    • Kao Corporation
    • The Estee Lauder Companies.
    • Shiseido Company Ltd
    • L'Oreal SA
    • Henkel AG & Co. KGaA
    • Unilever plc
    • Revlon Inc.
    • Church & Dwight Co, Inc.
    • Coty Inc.

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 16161

Global Dry Shampoo Market was valued at USD 4.82 billion in 2024 and is expected to grow to USD 7.01 billion by 2030 with a CAGR of 6.48% during the forecast period. The global dry shampoo market is experiencing steady growth, fueled by increasing consumer preference for convenient, time-saving haircare solutions. Busy lifestyles, urbanization, and rising awareness about personal grooming have boosted demand, particularly among working professionals and travelers. Eco-conscious consumers are driving innovation toward natural, chemical-free, and sustainable formulations. Additionally, strong marketing through social media, influencer promotions, and e-commerce platforms continues to enhance product visibility and adoption across varied demographics worldwide. According to data from the U.S. Department of Commerce, e-commerce sales in the United States reached new highs in 2024, with online sales accounting for a record 22.7% of total retail sales. This continues the trend of e-commerce consistently contributing at least 20% of U.S. retail sales since 2020.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 4.82 Billion
Market Size 2030USD 7.01 Billion
CAGR 2025-20306.48%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Convenient and Time-Saving Haircare Solutions

One of the strongest drivers of the global dry shampoo market is the increasing demand for quick, convenient, and on-the-go haircare products. Modern consumers, particularly in urban areas, lead fast-paced lifestyles with limited time for traditional hair washing and styling routines. Dry shampoo provides an effective solution by instantly refreshing the hair, absorbing excess oil, and adding volume without the need for water. This convenience appeals not only to working professionals but also to students, travelers, and fitness enthusiasts who require a fast solution between washes. The trend is especially strong among women balancing professional and personal commitments, as well as men who are increasingly investing in grooming products. With growing awareness of scalp and hair health, many consumers now view dry shampoo as a staple in their personal care regimen rather than an occasional substitute.

Key Market Challenges

Concerns Over Ingredients and Health Risks

A major challenge facing the dry shampoo market is growing scrutiny over product safety and ingredient transparency. Traditional dry shampoos, particularly aerosol sprays, often contain chemicals such as butane, isobutane, propane, talc, and parabens. These ingredients have raised concerns about scalp irritation, respiratory issues, and potential long-term health effects. In recent years, several brands faced recalls due to the presence of benzene, a known carcinogen, in aerosol dry shampoos. Such recalls not only damage consumer trust but also lead to stricter regulations and compliance costs for manufacturers. Furthermore, health-conscious consumers are increasingly demanding "clean beauty" products free from harmful chemicals, synthetic fragrances, and allergens. Meeting these expectations requires brands to reformulate products with safer, natural ingredients without compromising on performance, which often increases production costs. If not addressed effectively, safety concerns could limit adoption among cautious consumers and hinder overall market growth.

Key Market Trends

Digital Marketing and Influencer-Driven Consumer Engagement

Social media and digital marketing are reshaping how dry shampoos are promoted and embraced worldwide. Influencers, beauty bloggers, and hairstylists regularly share styling tips, tutorials, and reviews, positioning dry shampoo as an essential part of modern haircare routines. Viral TikTok and Instagram content-especially before-and-after results-greatly influence awareness and purchase decisions among younger consumers. Alongside this, direct-to-consumer (DTC) models and e-commerce platforms are extending the reach of both established and emerging brands beyond physical retail. These channels also foster consumer feedback, product customization, and subscription-based services. Notably, around 65% of haircare brands are now adopting AI-driven personalization, using advanced technologies to analyze hair type, scalp condition, and hydration needs. This enables targeted product recommendations and ongoing support for healthier hair. Such digital-first strategies have propelled dry shampoo from a niche product to a mainstream beauty must-have.

Key Market Players

  • Procter & Gamble Company
  • Kao Corporation
  • The Estee Lauder Companies
  • Shiseido Company Ltd.
  • L'Oreal SA
  • Henkel AG & Co. KGaA
  • Revlon Inc.
  • Church & Dwight Co, Inc.
  • Unilever plc
  • Coty Inc.

Report Scope:

In this report, the Global Dry Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dry Shampoo Market, By Type:

  • Spray
  • Powder
  • Foam

Dry Shampoo Market, By Function:

  • Anit-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Daily Care

Dry Shampoo Market, By Distribution Channel:

  • Online
  • Offline

Dry Shampoo Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Dry Shampoo Market.

Available Customizations:

Global Dry Shampoo Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Dry Shampoo Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Spray, Powder, Foam)
    • 5.2.2. By Function (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Dry Shampoo Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Function
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Dry Shampoo Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Function
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Dry Shampoo Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Function
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Dry Shampoo Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Function
        • 6.3.3.2.3. By Distribution Channel

7. Europe Dry Shampoo Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Function
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Dry Shampoo Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Function
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Dry Shampoo Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Function
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Dry Shampoo Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Function
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Dry Shampoo Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Function
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Dry Shampoo Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Function
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Dry Shampoo Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Function
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Dry Shampoo Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Function
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Dry Shampoo Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Function
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Dry Shampoo Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Function
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Dry Shampoo Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Function
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Indonesia Dry Shampoo Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Function
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Dry Shampoo Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Function
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Dry Shampoo Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Function
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Dry Shampoo Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Function
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Dry Shampoo Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Function
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Dry Shampoo Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Function
        • 9.3.4.2.3. By Distribution Channel

10. South America Dry Shampoo Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Function
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Dry Shampoo Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Function
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Dry Shampoo Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Function
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Dry Shampoo Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Function
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Procter & Gamble Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Kao Corporation
    • 15.1.3. The Estee Lauder Companies.
    • 15.1.4. Shiseido Company Ltd
    • 15.1.5. L'Oreal SA
    • 15.1.6. Henkel AG & Co. KGaA
    • 15.1.7. Unilever plc
    • 15.1.8. Revlon Inc.
    • 15.1.9. Church & Dwight Co, Inc.
    • 15.1.10. Coty Inc.

16. Strategic Recommendations

17. About Us & Disclaimer