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市场调查报告书
商品编码
1660057

干洗洗髮精市场:现状分析与未来预测 (2024年～2032年)

Dry Shampoo Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

干洗洗髮精市场预计将以约 8.2% 的速度成长。背后的原因是忙碌的生活方式和世界上职业女性数量的不断增长。此外，不断增加的研发、投资、产品进步和产业合作正在推动干洗洗髮精市场的发展。例如，2024 年 3 月，K18 Hair 推出了采用创新的 odorBIND 智慧释放生物技术的干洗洗髮精 AirWash。这种新型非气溶胶配方对头皮温和，并能有效消除异味。本产品具有半透明微珠，可吸收油脂，不会留下淀粉堆积物或浑浊物，适合所有颜色和类型的头髮。

市场依形式分为喷雾剂、粉末和其他类型。喷雾剂类别预计将占据最大的市场占有率。这是因为喷雾剂使用方便，而且能发挥作用。它可以使产品均匀分布并去除多余的油脂，是忙碌消费者的理想选择。喷雾罐非常受欢迎且需求量很大，因为它们便于携带且可以用于各种头髮类型和问题。喷嘴技术和灭火剂配方的不断进步确保了喷雾式灭火剂在市场上占据强大的地位。

根据最终用户，市场分为男性、女性和儿童。其中，女性类别是干洗洗髮精产业的最大贡献者。因为她们注重卫生，而且需要不同的解决方案来设计自己的髮型。干洗洗髮精是专为忙碌的职业女性和母亲开发的，因为它可以涂抹在头髮上，不用洗头就能打造新的髮型。干洗髮精也用于解决头髮问题，如洗髮之间拉长、造型、增加头髮体积以及染色头髮等。提供此产品的品牌采用针对捲髮、细髮和染色髮质的补充成分，并配有宜人的香味。此外，广告活动和与其他美容影响者的合作进一步提高了该产品在女性中的知名度。

根据分销管道，市场分为线下和线上。其中，线下品类对干洗洗髮精产业的贡献最大。超市、专卖店和沙龙也是干洗洗髮精市场的宝贵分销管道。由于许多消费者会衝动购买，因此样品和品牌知名度起着重要作用。弹出窗口、优惠券和其他店内举措也推动了销售，这在送货上门服务很少的地区尤其重要。

为了更了解干洗洗髮精的市场应用情况，我们根据干洗洗髮水的全球分布情况对市场进行了分析 - 北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太地区其他地区）和世界其他地区。其中，由于消费者对便利护髮产品的认识不断增强，北美干洗髮精市场正在稳步成长。如今，居住在城市地区的人数比以往任何时候都多，工人阶级和千禧世代的人口增加促使干洗洗髮精的需求增加。环保意识的不断增强也促进了干洗洗髮精等绿色无水解决方案的推向市场。其他产品的进步，如天然成分、有机产品以及社交媒体在产品行销中的应用，也越来越多地被采用。因此，北美市场的成长是由主要品牌的强劲排名以及各种产品在店内和电子商务通路中的广泛采用所推动的。

市场的主要参与者包括欧莱雅公司 (L'Oreal SA)、Church & Dwight Co.KGaA、PIERRE FABRE DERMO-COSMETIQUE USA, INC.、Aveda Corp.（雅诗兰黛公司）、Living Proof（联合利华）、AMIKA（Philth）、Honasa）、Honasa Limiteder Limited、phya）、Honasa）。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 合作与投资情境
    • 产业考察:主要Start-Ups企业及其独家策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球干洗洗髮精的市场收益 (2022～2032年)

第7章 市场分析:不同形状

  • 喷雾
  • 粉
  • 其他

第8章 市场分析:各终端用户

  • 男性
  • 女性
  • 儿童

第9章 市场分析:各流通管道

  • 离线
  • 线上

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • L'Oreal S.A.
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • PIERRE FABRE DERMO-COSMETIQUE USA, INC.
  • Aveda Corp. (The Estee Lauder Companies)
  • Living Proof (Unilever)
  • AMIKA (Bansk Group)
  • Honasa Consumer Limited
  • Coty Inc. (Philosophy)
  • Kao Corporation

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMCG213143

The dry shampoo market around the world is extremely attractive and is growing fast because of the attempts of the population to change lifestyles, the need for fast and efficient hair care products, and the tendency towards more eco-friendly hair treatment. The use of the product to refresh hair without using water appeals to the busy working population, commuters, and travelers while at the same time boasting of it being an environmentally friendly product by saving water. Also, the rising market demand for health and wellness products has promoted innovation, and it has expanded new natural and organic products to the line, thus increasing the product's scope. Digitalization and the utilization of other e-commerce platforms as well as advertising by the market majors are also driving the market growth making dry shampoos an essential cosmetic product all over the world.

The dry shampoo market is set to show a growth rate of about 8.2%. This is due to the busy lifestyles and the growing number of working women globally. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Dry Shampoo market. For instance, in March 2024, K18 Hair launched AirWash, a dry shampoo that uses innovative odorBIND smart-release biotechnology. This new non-aerosol formula is scalp-friendly and effectively eliminates odor. The product features translucent microbeads, which absorb additional oil without leaving a starchy buildup or white cast, making it suitable for all hair colors and types.

Based on form, the market is segmented into spray, powder, and others. The spray category is expected to have the largest market share of the market. Because of how convenient they are to use and get the job done. It is suitable for busy consumers since it spreads the product evenly and takes up the extra oil. Portable and designated for various hair types and concerns, spray cans are popular and sought after. Sustained advancements in nozzle technologies and formulation of the extinguishing agent strengthen the spray format firmly in the market.

Based on the end-user, the market is bifurcated into men, women & children. Among these, the women category is the largest contributor to the dry shampoo industry. As they are conscious of their hygiene and need various solutions for hairstyling. Applying the product to the hair provides a new appearance without washing hence catered for today's busy working women and mothers. Women also use dry shampoos to stretch between washing, set a style, add body, and for hair concerns such as color-treated hair. It is served by brands that use replenishing compositions for curly, fine, or colored hair and favorable scents. Moreover, advertising campaigns and partnerships with other beauty influencers have boosted the product's popularity among women even more.

Based on the distribution channel, the market is bifurcated into offline and online. Among these, the offline category is the largest contributor to the dry shampoo industry. Supermarkets, specialty stores, and salons are other valuable distribution channels for the dry shampoo market because they allow consumers to touch and examine the products. Most use them for impulse buys and therefore they play a great role in sampling and brand awareness. Pop-ups, vouchers, and other store initiatives additionally encourage sales and are especially important in communities where home delivery is rare.

For a better understanding of the market adoption of dry shampoo, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American dry shampoo market is growing at a constant rate promoting awareness of the convenient hair care products among buyers. Today, more individuals reside in urban areas than ever before, and the increasing population that is affiliated with the working class and millennials has contributed to the increased demand for dry shampoos. The growing environmental awareness has also helped to bring into the market green or waterless solutions such as dry shampoo. Also, other product advances such as natural and organic products and the use of social media in marketing the products have increased adoption. Market growth in North America is thus due to the strong rankings of leading brands and broad product proliferation through combined over-the-counter and e-commerce channels.

Some major players running in the market include L'Oreal S.A.; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; PIERRE FABRE DERMO-COSMETIQUE USA, INC.; Aveda Corp. (The Estee Lauder Companies); Living Proof (Unilever); AMIKA (Bansk Group); Honasa Consumer Limited; Coty Inc. (Philosophy); and Kao Corporation

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Global Dry Shampoo Market
  • 2.2. Research Methodology of the Global Dry Shampoo Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Collaboration & Investment and Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL DRY SHAMPOO MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY FORM

  • 7.1. Spray
  • 7.2. Powder
  • 7.3. Others

8.MARKET INSIGHTS BY END-USER

  • 8.1. Men
  • 8.2. Women
  • 8.3. Children

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 9.1. Offline
  • 9.2. Online

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. L'Oreal S.A.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Church & Dwight Co., Inc.
  • 13.3. Henkel AG & Co. KGaA
  • 13.4. PIERRE FABRE DERMO-COSMETIQUE USA, INC.
  • 13.5. Aveda Corp. (The Estee Lauder Companies)
  • 13.6. Living Proof (Unilever)
  • 13.7. AMIKA (Bansk Group)
  • 13.8. Honasa Consumer Limited
  • 13.9. Coty Inc. (Philosophy)
  • 13.10. Kao Corporation

14.ACRONYMS & ASSUMPTION

15.ANNEXURE