干洗髮市场规模、份额及成长分析（依产品形态、通路、最终用途及地区划分）－2026-2033年产业预测

预计到 2024 年，全球干洗髮市场规模将达到 42.9 亿美元，到 2025 年将达到 47.4 亿美元，到 2033 年将达到 105.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 10.5%。

由于干洗香波无需用水即可快速清洁头髮，并增强头髮的强韧度和柔软性，全球干洗香波市场正蓬勃发展。这些产品通常含有玉米粉或高岭土等吸油成分，并提供有香型和无香型两种选择。干洗髮波能够有效去除多余油脂和异味，同时也能解决毛孔堵塞以及由此导致的头髮稀疏和脱髮问题。随着现代消费者生活节奏日益加快，他们对便利护髮解决方案的需求也与日俱增。此外，多样化的产品系列，例如针对染后头髮的有色款和针对浓密头髮的专用喷雾，满足了不同消费者的需求，进一步推动了这个创新护髮市场的成长。

推动全球干洗髮市场发展的因素

全球干洗髮市场正经历显着成长，持续的产品创新推动了产品优质化。这些创新干洗髮适合所有髮质，无需用水即可使用，因其便捷性以及能够保留头髮天然油脂并减少频繁洗髮造成的损伤而备受消费者青睐。为了满足消费者需求，製造商正致力于提升产品的多功能性，不仅提高了产品功效，也使其价格更具竞争力。因此，这些先进功能的加入预计将进一步推动市场扩张。

全球干洗髮市场限制因素

由于消费者对化妆品中常见某些化学成分和防腐剂潜在危害的认识不断提高，全球干洗香波市场的成长面临严峻挑战。随着人们对甲醛、合成香料和十二烷基硫酸钠等有害物质的了解日益加深，其对过敏和髮质改变等不良影响的担忧也日益凸显。此外，消费者越来越重视产品安全性，并寻求符合自身健康理念的替代品，因此，关于护髮产品化学成分的可靠资讯匮乏可能会进一步阻碍干洗髮的广泛普及。

全球干洗髮市场趋势

全球干洗髮市场呈现显着上升趋势，这主要得益于消费者对便利护髮解决方案的强劲需求。随着个人化居家沙龙服务的兴起，尤其是在行动应用程式平台的推动下，消费者越来越倾向于选择能够融入其忙碌生活方式的产品。干洗香波无需用水，使用方便，并能立即带来清凉感，因此已成为此变化环境下的必备之选。此外，服务提供者对环保型免冲洗护髮产品的偏好也进一步推动了这一趋势，使得干洗髮香波在美容美髮行业日益注重效率和永续性的趋势中扮演关键角色。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 专利分析

全球干洗髮市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 喷
• 粉末
• 其他的

全球干洗髮市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球干洗髮市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 适合儿童

全球干洗髮市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble Co.（USA）
• L'Oreal SA（France）
• Unilever（UK/Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Revlon, Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Beiersdorf AG（Germany）
• Pierre Fabre Group（France）
• L'Occitane en Provence（France）
• Avon Products, Inc.（UK）
• Clarins Group（France）
• Colgate-Palmolive Company（USA）

结论与建议

Global Dry Shampoo Market size was valued at USD 4.29 Billion in 2024 and is poised to grow from USD 4.74 Billion in 2025 to USD 10.54 Billion by 2033, growing at a CAGR of 10.5% during the forecast period (2026-2033).

The global dry shampoo market is thriving due to its effectiveness in cleansing hair instantly without water while enhancing its strength and suppleness. This product typically features oil-absorbing agents such as cornstarch or kaolin, combined with either fragrance or unscented options. Dry shampoo serves to tackle excess sebum and odor, addressing issues like clogged hair follicles and the accompanying problems of hair thinning and loss. As modern consumers lead increasingly busy lives, the demand for convenient hair care solutions is on the rise. Additionally, the diverse range of offerings-such as tinted formulas for color-treated hair and specialized sprays for thicker hair-caters to varying customer preferences, driving further growth in this innovative segment of the hair care market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dry Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dry Shampoo Market Segments Analysis

Global Dry Shampoo Market is segmented by Form, Distribution Channel, End Use and region. Based on Form, the market is segmented into Spray, Powder and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Men, Women and Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dry Shampoo Market

The Global Dry Shampoo market is experiencing significant growth driven by continuous product innovation which leads to premiumization. These innovative dry shampoos, designed for all hair types and formulated to be used without water, appeal to consumers due to their convenience and ability to preserve natural oils in hair, minimizing damage from frequent washing. In response to consumer demand, manufacturers are focused on enhancing their offerings by incorporating multifunctional features, which not only improve the product's effectiveness but also justify higher price points. As a result, the inclusion of these advanced features is expected to further propel market expansion.

Restraints in the Global Dry Shampoo Market

The growth of the global dry shampoo market faces significant challenges due to rising consumer awareness regarding the potential adverse effects of certain chemical ingredients and preservatives commonly found in cosmetics. As individuals increasingly educate themselves about harmful substances like formaldehyde, synthetic fragrances, and sodium lauryl sulfate, concerns about their negative impacts-including allergies and alterations in hair texture-have become more pronounced. Additionally, the availability of reliable information regarding the chemical components in hair care products may further hinder the adoption of dry shampoo, as consumers prioritize safety and seek alternatives that align with their health-conscious values.

Market Trends of the Global Dry Shampoo Market

The global dry shampoo market is experiencing a significant upward trend, driven by the surging demand for convenient hair care solutions. As personalized home salon services gain traction, particularly through mobile app platforms, consumers increasingly seek products that align with their fast-paced lifestyles. Dry shampoos, known for their ease of use and ability to provide instant freshness without the need for water, have become essential in this evolving landscape. The preference for eco-friendly, waterless hair care products among service providers further fuels this trend, making dry shampoos a pivotal player in the beauty and grooming sector's growing emphasis on efficiency and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dry Shampoo Market Size by Form & CAGR (2026-2033)

• Market Overview
• Spray
• Powder
• Others

Global Dry Shampoo Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Dry Shampoo Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Children

Global Dry Shampoo Market Size & CAGR (2026-2033)

• North America (Form, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Form, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations