市场调查报告书
商品编码
1446336
干洗髮精市场评估:按产品类型、头髮类型、包装类型、配方、性别、最终用户、价格、分销管道和地区划分的机会和预测(2017-2031)Dry Shampoo Market Assessment, By Product Type, By Hair Type, By Packaging Type, By Formulation, By Gender, By End-user, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球干洗洗髮水市场规模将从2023年的31.5亿美元增长到2031年的47.6亿美元,在2024年至2031年的预测期内复合年增长率为5.3%。预计规模将会增长。
由于消费者对健康头皮、闪亮头髮和染髮等护髮解决方案的需求不断增加,护髮行业在过去十年中出现了显着增长和创新。 在护髮和个人护理领域,由于个人护理技术的进步和消费者生活方式的改变,干洗洗髮精多年来经历了持续增长。 干洗洗髮精满足了消费者在忙碌、快节奏的生活方式中对快速、方便的护髮解决方案的渴望。 干洗洗髮精因其能够去除头皮和头髮上多余的油脂、无需用水而使头髮清新洁净的优点而变得流行。
近年来,全球干洗洗髮精市场发生了重大变化,越来越多的品牌和製造商在其产品中融入天然和有机成分。 亚洲和中东等地区可支配收入的增加以及全球快速城市化也为全球干洗洗髮水市场的成长和扩张做出了重大贡献。 市场成长也受到有效的行销策略的推动,例如有影响力的认可和社交媒体活动,以提高品牌知名度和产品吸引力。
社群媒体对市场成长的影响
社群媒体对消费者行为、品牌知名度和购买决策产生巨大影响。 生活方式和美容影响者在产品知名度方面发挥重要作用,并在 Instagram、Facebook、TikTok 和 YouTube 等各种平台上推广品牌。 这些社群媒体影响者分享产品评论和教程,并发布干洗洗髮精前后的照片。 品牌经常利用社交媒体管道来建立信誉并透过定期发布内容并与名人和影响者合作制定行销策略来与受众互动。 透过接触数位媒体扩大消费者基础也正在推动产业成长。
电子商务成长推动市场
电子商务的发展对全球干洗洗髮精市场产生重大影响,改变了消费者发现、购买和使用干洗洗髮精的方式。 电子商务管道改变了消费者获取和购买产品的方式。 现代,人们不再从传统零售商购买产品,而是选择线上零售商和分销管道。 电子商务提供了极大的便利,消费者可以在世界任何地方浏览、比较价格、收集评论和购买干洗洗髮精。 广泛的选择使消费者能够探索不同的配方并找到最适合他们需求的配方。
本报告调查了全球干洗洗髮水市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析、案例研究、竞争格局、主要公司的简介等等。
Global dry shampoo market size was valued at USD 3.15 billion in 2023, expected to reach USD 4.76 billion in 2031, with a CAGR of 5.3% for the forecast period between 2024 and 2031. The hair care industry has seen remarkable growth and innovation in the past decade due to growing consumer demand for hair care solutions like healthy scalp, shiny hair, hair colors, and others. In the hair care and personal care segment, the global dry shampoo market has seen constant growth over the years due to advancements in personal care technology and changing consumer lifestyles. Dry shampoo rightfully caters to consumers who look for quick and convenient hair care solutions in their busy and fast-paced lifestyles. Dry shampoo rose to popularity due to its benefits and quick beauty solution by removing excess oil and grease from the scalp and hair resulting in fresh and cleaner hair without the use of water.
In the past years, a noticeable shift has been seen in the global dry shampoo market where more and more brands and dry shampoo manufacturers are integrating natural and organic ingredients into the product. The growing disposable incomes across different regions of Asia and Middle East and rapid urbanization across the globe have significantly contributed to the growth and expansion of the global dry shampoo market. The market is flooded with different types of dry shampoo products for different hair types and different product formulations for different hair care needs. The market growth is propelled by effective marketing strategies, including influencer endorsements and social media campaigns, driving brand awareness and product appeal.
Social Media Influence the Market Growth
The impact of social media on consumer behavior, brand awareness, and purchasing decisions is significant. Lifestyle and beauty influencers play a crucial role in product awareness and promote a brand on various platforms like Instagram, Facebook, TikTok and YouTube. These social media influencers share their product feedback and tutorials and include before-and-after photos of using dry shampoo. Brands often leverage social media channels and post regular content and pair up with celebrities and influencers in their marketing strategies to build authenticity and engage with their audience. The consumer base has grown due to the exposure to digital media, which has also helped the industry flourish.
Constant Innovation and Product Formulations
Global dry shampoo market is an evolving market. The most innovative and development stage is the choice of ingredients and formulations in dry shampoos, which has emerged as a significant market growth driver. Consumers are becoming increasingly conscious and aware of the ingredients in their personal care and hair care products and has influenced the brands to incorporate ingredients that are natural and organic, which do not damage the hair, but rather benefit the scalp. Consumers are looking for products that are free from sulfates, parabens, preservatives, and other potentially harmful chemicals.
Brands that emphasize clean and green formulations are gaining popularity as consumers prioritize healthier options for their hair. Major brands are developing dry shampoo formulations in powder and spray form, tailored as per specific hair types and concerns. It includes products designed for oily hair, dry hair, color-treated hair, etc. Offering specialized formulations enhances the product's effectiveness and caters to a diverse range of consumer needs.
In February 2023, BATISTE, an America-based dry shampoo brand, added new BATISTE Texturizing Dry Shampoo and Overnight Deep Cleanse Dry Shampoo to its award-winning product portfolio. These new haircare must-haves, designed for all hair types, allow consumers to skip the wash and get clean-looking hair. BATISTE Texturizing Dry Shampoo, one of the latest products, provides the clean feeling of dry shampoo while enhancing grip and volume by eliminating oil and grease.
Convenient and Effective Solution
Global dry shampoo market has seen significant growth due to its convenience and time-saving features. Dry shampoo is easy to apply and requires minimal effort. Its spray or powder formulations make it user-friendly and easy to use. Modern consumers, like Millennials and Generation Z, often lead hectic schedules, leaving limited time for elaborate beauty routines. Dry shampoo provides a quick and convenient solution for refreshing hair without the need for a traditional wash, making it an attractive option for those traveling. Dry shampoo has emerged as a boon for professionals and individuals with demanding schedules. The product allows for quick hair touch-ups between meetings or while on the road or going to a party reducing the need for a full washing routine.
Urban Yog, an Indian beauty and personal care brand operating as a part of GlobalBees Brands Private Limited, expanded its product line and launched its first dry shampoo in shops and online in February 2023. New Urban Yog Dry Shampoo comes in a spray container and is supposed to eliminate oil and dirt from the hair while renewing it in between washes. The launch is outlined to engage modern women while assisting the company in reaching millennial and Gen-Z buyers.
E-commerce Growth is Driving the Market
The growth of e-commerce has a substantial impact on global dry shampoo market, reshaping how consumers discover, purchase and engage with these hair care products. E-commerce channels have changed the landscape that how consumers access and purchase products. In modern times, people are moving away from purchasing their products from traditional retailers and opting for online retailers and sales channels. E-commerce offers unparalleled convenience, allowing consumers to browse, compare prices, gather reviews, and purchase dry shampoo from anywhere in the world. On the other side, e-commerce platforms provide global accessibility to dry shampoo products, expanding the market reach for brands beyond traditional retail boundaries. The extensive product selection allows consumers to explore various formulations and find the one that best suits their needs.
In May 2023, Chamberlain Coffee collaborated with hair care manufacturer IGK to develop a limited-edition Matcha Dry Shampoo. The co-branded product was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo and was made available at Ulta retail stores, Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.
Impact of COVID-19
COVID-19 pandemic posed a significant impact on the personal care industry including the hair care industry, disrupting supply chains and influencing consumer behavior, and global dry shampoo market. The pandemic altered consumer behavior, with lockdowns, social distancing measures, and remote work arrangements leading to changes in personal care routines. The reduced need for daily grooming and the shift towards a more casual lifestyle affected the demand for dry shampoo. Due to pandemic restrictions and lockdown measures, sales of dry shampoo surged on online sales platforms. In the global dry shampoo market following the pandemic, consumers lean more toward dry shampoo product formulations that contain natural and organic ingredients.
Key Players Landscape and Outlook
The outlook for global dry shampoo market is positive and is estimated to grow at a constant rate for the forecast period. The outlook of the market is significantly influenced by factors such as consumer preferences, product convenience, trends in natural and herbal ingredients, and product innovation. During the forecast period, the developed and developing regions will contribute to the market growth due to growing awareness, rapid urbanization, and increasing disposable incomes to spend on dry shampoo to focus on haircare and beauty. Effective marketing and distribution strategies by brands are likely to remain key drivers for companies aiming to capture a larger market share.
In February 2023, Olaplex, which is well-recognized for its hair-repairing products, released its first dry shampoo, No. 4D Clean Volume Detox. The dry shampoo, like the brand's other products, contains their patented Bond Building Technology, which is supposed to help mend and restore damaged strands by relinking broken disulfide bonds.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work