擦拭巾湿纸巾市场规模、份额和成长分析（按 SPF、皮肤类型、分销管道和地区）- 2025-2032 年行业预测

2023 年全球防晒湿擦拭巾市场规模为 1.973 亿美元，预计将从 2024 年的 2.0973 亿美元成长到 2032 年的 3.4192 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

防晒擦拭巾市场正在经历显着增长，因为它们能有效保护皮肤免受可能导致皮肤损伤和癌症的有害 UVB/UVA 射线的伤害。建设产业是主要的消费者，因为在户外工作的工人需要得到可靠的保护以免晒伤。此外，人们对皮肤安全和老化的认识不断增强，以及有影响力的行销和社群媒体宣传活动，正在促使消费者优先考虑防晒产品。消费者对护肤重要性的认识不断增强，进一步推动了对防晒湿擦拭巾的需求，使其成为人们在阳光环境中保护皮肤的必备物品。随着越来越多的领域认识到防晒解决方案的价值，预计这一趋势将会持续下去。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

擦拭巾湿纸巾市场规模（依 SPF 和复合年增长率） (2025-2032)

• 市场概况
• SPF4
• SPF15
• SPF30
• SPF50
• SPF50+

擦拭巾纸巾市场规模（按皮肤类型和复合年增长率） (2025-2032)

• 市场概况
• 通常
• 干燥
• 油性

擦拭巾纸巾市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

擦拭巾湿纸巾市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Johnson & Johnson（USA）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Edgewell Personal Care（USA）
• Shiseido Company, Limited（Japan）
• Kimberly-Clark Corporation（USA）
• Procter & Gamble（USA）
• Nice-Pak Products, Inc.（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Unilever PLC（UK/Netherlands）
• Coty Inc.（USA）
• SC Johnson（USA）
• The Honest Company（USA）
• Supergoop!（USA）
• COOLA LLC（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• CVS Health Corporation（USA）
• Walgreens Boots Alliance, Inc.（USA）

结论和建议

Global Sun Care Wipes Market size was valued at USD 197.3 million in 2023 and is poised to grow from USD 209.73 million in 2024 to USD 341.92 million by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sun care wipes market is experiencing significant growth, driven by their effectiveness in safeguarding skin against harmful UVB/UVA rays that can lead to skin damage and cancer. Notably, the construction industry is a major consumer, as outdoor workers require reliable protection from sun exposure. Additionally, heightened awareness surrounding skin safety and aging, alongside impactful marketing and social media campaigns, are prompting consumers to prioritize sun protection products. This growing consciousness among consumers about the importance of skin care is further fueling demand for sun care wipes, positioning them as essential items for individuals looking to safeguard their skin in sun-intensive environments. This trend is expected to continue as more sectors recognize the value of sun care solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sun Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sun Care Wipes Market Segmental Analysis

Global Sun Care Wipes Market is segmented by SPF, Skin Type, Distribution Channel and region. Based on SPF, the market is segmented into SPF 4, SPF 15, SPF 30, SPF 50 and SPF 50+. Based on Skin Type, the market is segmented into Normal, Dry and Oily. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sun Care Wipes Market

The growth of the global Sun Care Wipes market is primarily fueled by the surging awareness regarding the importance of protecting skin from harmful UV rays. As skin-related issues become more common, consumers are increasingly focused on maintaining healthy skin. This heightened concern has led to greater efforts in sun care, as individuals seek products that can prevent premature aging and reduce damage caused by excessive sun exposure. Additionally, the influx of various market players striving to introduce innovative sun care solutions is significantly contributing to the market's expansion, creating a competitive landscape that further promotes consumer interest in sun care wipes.

Restraints in the Global Sun Care Wipes Market

The global sun care wipes market may face significant restraints due to the availability of alternative skincare products. Competing hygiene and cleaning items, such as towels, handkerchiefs, and various surface cleaners, could limit the demand for sun care wipes. Furthermore, companies are experiencing challenges in procuring sufficient raw materials for pulp and paper-based products. This situation is exacerbated by rising concerns regarding deforestation, along with environmental issues like intense rainfall, wildfires, and increasing temperatures linked to excessive tree harvesting. These challenges disrupt the supply chain, thereby negatively impacting growth prospects for the sun care wipes market.

Market Trends of the Global Sun Care Wipes Market

The Global Sun Care Wipes market is poised for significant growth, driven by the rising trend of conscious consumerism and a shift towards eco-friendly products. As consumers increasingly prioritize sustainability, manufacturers are focusing on biodegradable materials like organic cotton, natural bamboo, and recycled plastics to create sun care wipes that address both skin protection and environmental concerns. This commitment to sustainability not only aims to combat plastic pollution but also aligns with evolving consumer preferences for antimicrobial and disinfecting properties in personal care products. As a result, the market is moving towards innovative, environmentally friendly solutions that meet the growing demand for responsible consumption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sun Care Wipes Market Size by SPF & CAGR (2025-2032)

• Market Overview
• SPF 4
• SPF 15
• SPF 30
• SPF 50
• SPF 50+

Global Sun Care Wipes Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily

Global Sun Care Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sun Care Wipes Market Size & CAGR (2025-2032)

• North America (SPF, Skin Type, Distribution Channel)
  • US
  • Canada
• Europe (SPF, Skin Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (SPF, Skin Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (SPF, Skin Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (SPF, Skin Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supergoop! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COOLA LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walgreens Boots Alliance, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations