智慧型手机市场规模、份额和成长分析（按作业系统、价格分布范围、分销管道和地区）- 2025-2032 年产业预测

预计 2023 年全球智慧型手机市场规模将达到 6,078 亿美元，并从 2024 年的 6,491.3 亿美元成长到 2032 年的 10987.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

预计全球智慧型手机市场将大幅成长，这主要得益于电子商务和行动商务的兴起，尤其是在劳动市场。推动这一趋势的主要因素包括网路存取的改善、智慧型手机製造商积极的行销策略以及社交媒体使用量的激增。新冠疫情造成的经济影响增加了对廉价智慧型手机的需求。然而，随着可支配收入的增加，消费者可能会在媒体、娱乐、网路和行动通讯方面投入更多，为智慧型手机、平板电脑、笔记型电脑和游戏机等消费性电子产品创造巨大的销售机会。此外，随着苹果、三星和华为等领先品牌推出节能的智慧型手机 AI 处理器，先进的人工智慧 (AI) 技术的整合进一步扩大了这个竞争环境的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

智慧型手机市场规模（按作业系统）

• 市场概况
• 安卓
• iOS
• 视窗
• 其他的
  • Linux

智慧型手机市场规模（按价格分布范围）

• 市场概况
• 低成本智慧型手机（200 美元以下）
• 价格分布智慧型手机（200-500 美元）
• 高阶智慧型手机（500 美元以上）

智慧型手机市场规模（按分销管道划分）

• 市场概况
• OEM商店
• 零售商
• 电子商务

智慧型手机市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Apple Inc.（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Xiaomi Corporation（China）
• Vivo Communication Technology Co. Ltd.（China）
• Oppo Mobile Telecommunications Corp., Ltd.（China）
• Huawei Technologies Co., Ltd.（China）
• Transsion Holdings（China）
• Sony Corporation（Japan）
• Lenovo Group Limited（China）
• ASUSTeK Computer Inc.（Taiwan）
• ZTE Corporation（China）
• Nokia Corporation（Finland）
• Google LLC（United States）
• LG Electronics Inc.（South Korea）
• HTC Corporation（Taiwan）
• Micromax Informatics（India）
• Realme（China）
• OnePlus Technology Co., Ltd.（China）
• TCL Technology（China）
• Panasonic Corporation（Japan）

结论和建议

Global Smartphones Market size was valued at USD 607.8 billion in 2023 and is poised to grow from USD 649.13 billion in 2024 to USD 1098.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global smartphone market is poised for substantial growth, driven by the rising trend of e-Commerce and m-Commerce, especially among the workforce. Key factors propelling this trend include increased internet accessibility, robust marketing strategies from smartphone manufacturers, and a surge in social media usage. The economic impact of the COVID-19 pandemic led to a heightened demand for budget-friendly smartphones; however, as disposable incomes rise, consumers are likely to invest more in media, entertainment, networking, and mobile communication, creating significant opportunities for sales in consumer electronics, including smartphones, tablets, laptops, and gaming consoles. Additionally, the integration of advanced Artificial Intelligence (AI) technologies, with leading brands like Apple, Samsung, and Huawei introducing energy-efficient smartphone AI processors, further amplifies demand in this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphones market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphones Market Segmental Analysis

Global Smartphones Market is segmented by Operating System, Price Range, Distribution Channel and Region. Based on Operating System, the market is segmented into Android, iOS, Windows and Others. Based on Price Range, the market is segmented into Low-range Smartphones (Below $200), Mid-range Smartphones ($200-$500) and Premium Smartphones (Above $500). Based on Distribution Channel, the market is segmented into OEMs stores, Retailer and E-commerce. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphones Market

The global smartphones market is expected to experience significant growth driven primarily by the increasing adoption of 5G technology. The widespread implementation of 4G LTE and emerging 5G services in developing nations is anticipated to enhance smartphone sales dramatically. Major manufacturers are prioritizing the launch of 5G-enabled devices to cater to the rising demand among tech-savvy consumers for both 4G and 5G smartphones. This surge in interest for 5G devices is likely to lead to a reduction in prices for 4G models, further boosting sales volumes. Additionally, as urban populations embrace smartphones at a faster pace compared to their rural counterparts, the demand for smartphones in developed regions continues to rise significantly.

Restraints in the Global Smartphones Market

The global smartphones market is currently facing challenges due to shortages of semiconductors and mobile chips, which have impacted various industries since the latter half of 2020. Although the demand-supply imbalance has been decreasing since late 2021, it is evident that supply constraints are still affecting the market. Despite the lingering complications caused by the pandemic, India's smartphone sector is projected to grow by 7% in 2021, as noted by IDC. In contrast, the overall mobile handset market in India experienced a significant decline of 16% year-on-year in the first quarter of 2022, with feature phones seeing an even steeper drop of 39%.

Market Trends of the Global Smartphones Market

The global smartphones market is witnessing a significant shift, exemplified by Xiaomi's recent ascension to the top position in Indian smartphone shipments, overtaking Samsung. This trend highlights the increasing localization of production, as Xiaomi claims that 99% of its devices sold in India are manufactured domestically across seven production sites. Additionally, the company's strategic expansion into neighboring markets like Bangladesh and Nepal signals a broader ambition to capture market share in South Asia. As manufacturers prioritize local production and regional sales, the competitive landscape in the global smartphone arena is expected to evolve, driven by consumer preferences for domestically produced products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Smartphones Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Windows
• Others
  • Linux

Global Smartphones Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low-range Smartphones (Below $200)
• Mid-range Smartphones ($200-$500)
• Premium Smartphones (Above $500)

Global Smartphones Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• OEMs stores
• Retailer
• E-commerce

Global Smartphones Market Size & CAGR (2025-2032)

• North America (Operating System, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Operating System, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Operating System, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Operating System, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Operating System, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivo Communication Technology Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo Mobile Telecommunications Corp., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transsion Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUSTeK Computer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micromax Informatics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations