套件宅配服务市场规模、份额和成长分析（按服务产品、平台、类型和地区）- 2025-2032 年产业预测

2023 年全球套件宅配服务市场规模价值 182 亿美元，预计将从 2024 年的 210 亿美元成长到 2032 年的 660.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.4%。

套件宅配服务领域正在食品和饮料行业迅速兴起，为消费者提供根据其个人或家庭喜好定制的方便、已烹调或半已烹调的餐食。透过定期接收健康、客製化的食材，顾客可以改善生活方式，同时节省购物时间。与专注于披萨和中餐等餐厅风格食物的传统选择不同，餐套件透过用户友好的应用程式和高效的配送网路赢得了全球的青睐。这一趋势反映出人们对方便和健康家常饭菜的需求显着增加。随着线上购物的普及，餐套件市场预计将大幅增长，因为与外带和宅配相比，餐包具有成本效益，对于寻求自製餐食解决方案的消费者来说，餐包成为一个有吸引力的选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

套件宅配服务市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 加热即可食用
• 烹调并食用

套件宅配服务市场规模（依服务划分）及复合年增长率（2025-2032 年）

• 市场概况
• 对一个人来说
• 可供多人使用

套件宅配服务市场规模（依平台划分）及复合年增长率（2025-2032 年）

• 市场概况
• 在线的
• 离线

套件宅配服务市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 纯素
• 素食
• 非素食

套件宅配服务市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• HelloFresh（Germany）
• Marley Spoon Inc.（Australia）
• Fresh n'Lean（US）
• Hungryroot（US）
• Relish Labs LLC（US）
• Daily Harvest（US）
• Pruvit Ventures（US）
• The Kroger Co（US）
• Gousto（UK）
• Yumble（US）
• Oisix ra daichi Inc.（Japan）
• Snap Kitchen, LLC（US）
• Global Belly（US）

结论和建议

Global Meal Kit Delivery Service Market size was valued at USD 18.2 billion in 2023 and is poised to grow from USD 21.0 billion in 2024 to USD 66.06 billion by 2032, growing at a CAGR of 15.4% during the forecast period (2025-2032).

The meal kit delivery sector is rapidly emerging in the food and beverage industry, offering consumers convenient, pre-cooked, or semi-prepared meals tailored to individual or family preferences. Customers benefit from regular deliveries of healthy, customized ingredients, enhancing their lifestyle while saving time on grocery shopping. Unlike traditional options, which mainly included restaurant-style foods like pizza or Chinese cuisine, meal kits have gained global traction through user-friendly apps and efficient delivery networks. This trend reflects a significant rise in demand for convenience and healthy home-cooked meals. As online penetration increases, the meal kit market is expected to witness substantial growth, driven by cost-effectiveness compared to takeout and home delivery, making it an appealing choice for consumers seeking homemade meal solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Kit Delivery Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Kit Delivery Service Market Segmental Analysis

Global Meal Kit Delivery Service Market is segmented by Offering, Service, Platform, Type and Region. Based on Offering, the market is segmented into Heat & Eat and Cook & Eat. Based on Service, the market is segmented into Single and Multiple. Based on Platform, the market is segmented into Online and Offline. Based on Type, the market is segmented into Vegan, Vegetarian and Non-Vegetarian. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Kit Delivery Service Market

The global Meal Kit Delivery Service market is experiencing significant growth driven by a notable shift in consumer preferences towards homemade meals over dining out. These services cater to individual tastes and offer complete ingredients, enhancing the cooking experience at home. The appeal of convenience, including subscription-based options and easy ordering processes, contributes to their rising popularity worldwide. Additionally, factors such as the increasing number of working women, higher living standards, and a growing millennial demographic play a crucial role in this trend. As hectic lifestyles reduce the time available for cooking, more consumers are turning to meal kit delivery services as a practical solution.

Restraints in the Global Meal Kit Delivery Service Market

The Global Meal Kit Delivery Service market faces several challenges that could hinder its growth. A notable concern is the increasing rate of meal subscription cancellations, which may impact overall market stability. Additionally, the higher price point associated with meal kits compared to traditional grocery shopping can deter potential customers, leading to lower adoption rates. These factors combined create significant obstacles that could slow down the expansion of the meal kit delivery sector. Consequently, companies within this market will need to address these issues to maintain customer retention and encourage new subscriptions effectively.

Market Trends of the Global Meal Kit Delivery Service Market

The Global Meal Kit Delivery Service market is experiencing a significant shift driven by the increasing consumer preference for plant-based diets and diet-specific meal kits. As more individuals prioritize health-conscious and sustainable eating options, companies are adapting their offerings to cater to these trends. For instance, Trifecta Nutrition's ketogenic meal kits and BistroMD's menopause-friendly menus illustrate the sector's potential for tailored nutrition solutions. This growing focus on personalized dietary preferences not only enhances customer satisfaction but also provides ample opportunities for market expansion. With evolving consumer demands and innovative product launches, the meal kit delivery service market is poised for remarkable growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer and Buying Criteria Analysis

Global Meal Kit Delivery Service Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Heat & Eat
• Cook & Eat

Global Meal Kit Delivery Service Market Size by Service & CAGR (2025-2032)

• Market Overview
• Single
• Multiple

Global Meal Kit Delivery Service Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Meal Kit Delivery Service Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vegan
• Vegetarian
• Non-Vegetarian

Global Meal Kit Delivery Service Market Size & CAGR (2025-2032)

• North America (Offering, Service, Platform, Type)
  • US
  • Canada
• Europe (Offering, Service, Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Service, Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Service, Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Service, Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• HelloFresh (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marley Spoon Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh n' Lean (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hungryroot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Relish Labs LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily Harvest (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pruvit Ventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kroger Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gousto (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oisix ra daichi Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Kitchen, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Belly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations