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市场调查报告书
商品编码
1662805
餐套件宅配服务市场预测至 2030 年:按类型、食品类型、配送模式、餐点类型、通路、最终用户和地区进行的全球分析Meal Kit Delivery Services Market Forecasts to 2030 - Global Analysis By Type (Economic Meal Kit and Premium Meal Kit), Food Type, Delivery Model, Meal Type, Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球套件宅配服务市场规模预计在 2024 年将达到 319.2 亿美元,到 2030 年将达到 727.7 亿美元,预测期内的复合年增长率为 14.72%。
套件宅配服务是指提供预先分好的食材和烹调说明,以便顾客可以在家中准备餐点的企业。透过消除购买食品杂货、规划膳食和采购食材的需要,这些服务带来了便利。消费者通常每週註册一次或两次,以获得用于各种食谱的新鲜的、预先称量的配料。餐点套件旨在满足各种饮食需求,使烹饪变得简单,同时让消费者享受各种家常饭菜。
健康与保健趋势
随着人们的健康意识不断增强,对有机、健康、均衡饮食的需求不断增加,饮食套件成为理想的选择。方便的解决方案使消费者无需花时间规划和准备餐点即可保持均衡饮食,这种解决方案越来越受到消费者的欢迎。餐套件服务透过提供植物性、无麸质和低碳水化合物等专门的代餐来解决这个问题。此外,这些服务通常包括全面的营养资料,帮助顾客做出明智的食物选择。人们对永续饮食习惯和个人健康的兴趣日益浓厚,进一步推动了套件宅配服务的普及。
永续性问题
包装中大量使用塑胶和不可回收材料加剧了废弃物和污染。此外,由于远距运送餐套件排放,因此碳足迹也是一个问题。此外,经常从不同地点采购零件可能会导致食物浪费和不可持续的农业实践。由于对这些环境挑战的认识不断提高,客户正在寻找更环保的解决方案。因此,餐套件製造商必须进行调整,采用更环保的采购和包装方法来满足顾客的需求。
与杂货连锁店合作
透过与超级市场伙伴关係,餐套件供应商可以利用连锁超级市场现有的分销网络。该合作将提高供应链效率并确保更新鲜的产品送达客户。此外,超级市场超市也透过建立消费者信任和品牌亲和力来提高其市场渗透率。这些合作关係通常会带来独特的餐点套件产品,从而吸引忠实的客户。这些合作关係也帮助餐套件供应商接触更多的消费者,尤其是在超级市场连锁店高度集中的地区。
消费者偏好不断变化
随着便利性变得越来越重要,许多消费者可能会选择即食食品和超级市场宅配,而不是需要烹饪的餐点套件。随着对健康饮食的重视程度不断提高,顾客可能会选择更新鲜、更可客製化的替代品。此外,对于预算有限的消费者来说,餐点套件可能不如其他选择那么划算。餐套件行业也可能受到对不需要订阅模式承诺的家庭烹饪需求不断增长的影响。最终,消费者偏好和习惯的改变可能迫使公司不断调整,否则将面临失去市场占有率的风险。
COVID-19 的影响
新冠疫情对套件宅配服务市场产生了重大影响。随着疫情封锁和社交距离措施的实施,消费者寻求比购物和外出用餐更安全、更省时的替代方案,对便捷的送餐宅配简便料理餐的需求飙升。消费者对家庭烹饪的兴趣日益浓厚,加上对食品安全的担忧,导致了市场快速成长。随着企业扩大产品阵容、改善配送物流并推出新的、更健康的菜单,疫情也加速了线上餐套件订购的普及。
预计在预测期内,已烹调细分市场将占最大份额
由于可以为消费者节省时间,预计已调理食品将在预测期内占据最大的市场占有率。随着忙碌的生活方式不断延伸,消费者正在寻找新鲜的食材和只需极少准备的多样化餐点。已烹调套件也透过提供份量控制、营养丰富的饮食选择来满足注重健康的人士的需求。这个细分市场满足了消费者对无需麻烦地购买食品和计划膳食的家庭烹饪食品的需求。因此,对快速、简单和可自订的膳食解决方案的偏好正在加速市场扩大。
预计商务用部门在预测期内将实现最高的复合年增长率。
由于忙碌的消费者对便利性的需求日益增长,预计商务用领域将在预测期内见证最高成长率。该行业的公司为成人聚会、家庭和个人提供方便、灵活、客製化的餐点包装。与知名公司合作并提供订阅模式有助于建立客户忠诚度并产生稳定的收入来源。物流的改善也透过提供更快、更有效率的宅配服务帮助了这个商业领域。所有这些因素共同推动了市场成长,并有助于促进套件宅配领域的快速扩张。
由于都市化加快、生活方式繁忙以及对便捷健康简便料理餐的需求不断增长,预计亚太地区将在预测期内占据最大的市场占有率。中国、日本、韩国和印度等国家是主要贡献者,这得益于精通科技的消费者和不断扩张的电子商务平台。可支配收入的增加、人们对只需极少准备的家常饭菜的偏好日益增长,以及网上宅配趋势的激增,都使这个市场受益。为了吸引顾客,公司专注于个人化的饮食计划、永续包装和多样化的食品选择。
由于消费者对便利、省时的膳食解决方案的需求不断增加,预计欧洲在预测期内的复合年增长率最高。可支配收入的增加、都市化以及对只需极少准备的家常饭菜的偏好增加等因素正在推动市场扩张。为了满足消费者不断变化的偏好,各公司正在创新推出各种餐点选择,包括素食、有机餐和美食餐。该市场也受惠于食品包装和低温运输物流的进步。德国、英国和法国等国家是主要参与企业,其中线上平台和订阅模式得到大力支持。
According to Stratistics MRC, the Global Meal Kit Delivery Services Market is accounted for $31.92 billion in 2024 and is expected to reach $72.77 billion by 2030 growing at a CAGR of 14.72% during the forecast period. Meal kit delivery services are businesses that give their clients pre-portioned supplies and cooking instructions so they may prepare meals at home. By removing the need for grocery shopping, meal planning, and ingredient procurement, these services provide convenience. Consumers usually sign up to get fresh, pre-measured ingredients for a range of recipes once a week or twice a week. Meal kits accommodate a range of dietary requirements and are made to make cooking easier while still enabling consumers to enjoy a variety of home-cooked meals.
Health and wellness trends
Meal kits are a desirable alternative since the demand for organic, wholesome, and well-balanced meals has increased due to people's increased health consciousness. Convenient solutions to keep up a balanced diet without investing time in meal planning and preparation are becoming more and more popular among consumers. This is addressed by meal kit services, which provide specialised alternatives such as plant-based, gluten-free, and low-carb meals. Furthermore, these services frequently include comprehensive nutritional data, assisting clients in making wise food selections. The popularity of meal kit delivery services is further increased by the growing interest in sustainable eating habits and personal wellbeing.
Sustainability concerns
Waste and pollution are exacerbated by the overuse of plastic and non-recyclable materials in packaging. Carbon footprints are also a problem due to transportation emissions from long-distance meal kit deliveries. Furthermore, the procurement of components, which frequently come from different places, may lead to food waste and unsustainable agricultural methods. Customers are calling for more environmentally friendly solutions as a result of their growing awareness of these environmental challenges. Meal kit providers must thus adjust by putting in place more environmentally friendly sourcing and packaging methods in order to satisfy customer demands.
Partnerships with grocery chains
Meal kit suppliers may use the established distribution networks of supermarket chains by forming partnerships with them. They increase the effectiveness of the supply chain, guaranteeing that customers receive fresher ingredients. Additionally, grocery chains increase market penetration by fostering consumer trust and brand familiarity. These collaborations frequently result in unique meal kit offers that draw devoted clients. These partnerships can also aid meal kit providers in reaching a wider audience, especially in regions with a high concentration of supermarket chains.
Shifts in consumer preferences
Ready-to-eat meals or supermarket delivery may be preferred by many consumers over meal kits that need to be prepared as convenience becomes increasingly important. Customers may pick fresher, more customisable alternatives as a result of the increased emphasis on eating healthily. Additionally, meal kits may not be as cost-effective as other options for buyers on a tight budget. The industry may also be impacted by growing demand in home cooking without the commitment of subscription models. In the end, shifting consumer preferences and habits may compel businesses to make ongoing adjustments or risk losing market share.
Covid-19 Impact
The Covid-19 pandemic significantly impacted the meal kit delivery services market. With lockdowns and social distancing measures in place, demand for convenient, home-delivered meal solutions surged as consumers sought safer, time-saving alternatives to grocery shopping and dining out. The market witnessed rapid growth due to increased consumer interest in cooking at home, combined with concerns over food safety. The pandemic also accelerated the adoption of online meal kit subscriptions, prompting companies to expand their offerings, improve delivery logistics, and introduce new, healthier meal options.
The ready-to-cook segment is expected to be the largest during the forecast period
The ready-to-cook segment is expected to account for the largest market share during the forecast period, due to the time-saving benefits for consumers. As busy lifestyles continue to grow, consumers are increasingly seeking meal solutions that require minimal preparation but offer fresh ingredients and variety. Ready-to-cook kits also cater to health-conscious individuals by offering portion-controlled, nutritious meal options. This segment taps into the demand for home-cooked meals without the hassle of grocery shopping or meal planning. As a result, the growing preference for quick, easy, and customizable meal solutions is accelerating the market's expansion.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate, due to the growing demand for convenience among busy consumers. Companies in this industry provide customised meal packages that are convenient and flexible for large gatherings, families, and individuals. They increase client loyalty and generate consistent income streams by collaborating with well-known companies and providing subscription models. Improvements in logistics also help the business sector by facilitating quicker and more effective delivery services. These elements work together to broaden the market and propel the meal kit delivery sector's rapid expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising urbanization, busy lifestyles, and increasing demand for convenient and healthy meal solutions. Countries like China, Japan, South Korea, and India are key contributors, driven by tech-savvy consumers and expanding e-commerce platforms. The market benefits from increasing disposable incomes, a growing preference for home-cooked meals with minimal preparation, and a surge in online food delivery trends. Companies are focusing on personalized meal plans, sustainable packaging, and diverse cuisine options to attract customers.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for convenient, time-saving meal solutions. Factors such as rising disposable income, urbanization, and a growing preference for home-cooked meals with minimal preparation are fuelling market expansion. Companies are innovating with diverse dietary options, including vegan, organic, and gourmet meals, to cater to evolving consumer preferences. The market is also benefiting from advancements in food packaging and cold chain logistics. Countries like Germany, the UK, and France are key players, with online platforms and subscription-based models gaining significant traction.
Key players in the market
Some of the key players profiled in the Meal Kit Delivery Services Market include Blue Apron, HelloFresh, Sun Basket, Green Chef, Home Chef, EveryPlate, Gobble, Dinnerly, Snap Kitchen, Territory Foods, Martha & Marley Spoon, Purple Carrot, Trifecta, Fresh n' Lean, The Good Kitchen, Freshly, Snap Kitchen and CookUnity.
In August 2024, Home Chef collaborated with the popular children's series "PAW Patrol" to introduce themed meal kits. This partnership aimed to engage younger audiences and their families in cooking activities.
In May 2024, HelloFresh collaborated with Whirlpool Corporation and Total Quality Logistics (TQL) to expand the "Feel Good Fridge" program. This initiative provides refurbished refrigerators to food pantries and nonprofit organizations across the U.S., aiming to combat food insecurity.
In September 2024, Blue Apron announced a definitive merger agreement to be acquired by Wonder Group, a food tech company founded by former Walmart e-commerce executive Marc Lore. The acquisition was valued at approximately $103 million, with Blue Apron's stockholders set to receive $13 per share in cash.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.