化妆品市场规模、份额和成长分析（按类型、性别、类别、分销管道和地区）- 产业预测，2025-2032 年

预计 2023 年化妆品市场规模将达到 2,859 亿美元，并从 2024 年的 3,036.3 亿美元成长到 2032 年的 4,912.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.2%。

由于人们越来越关注整装仪容修饰及其与自信和个性的关係，全球化妆品市场正在蓬勃发展。维生素 C 和视网醇等关键成分的普及，以及抗衰老面霜和防晒油等创新产品的推出，正在极大地推动市场成长。製造商正在利用易于使用的包装（例如专用泵浦和滚珠设计）来增强其吸引力。社群媒体平台提高了品牌知名度并进一步刺激了市场。消费者对天然和有机产品的偏好日益增长，这正在重塑整个产业，迫使知名品牌推出环保替代品。此外，男性美容意识的增强和女性购买力的增强都是推动美容产品需求激增的关键因素，确保该行业保持活力和不断发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球化妆品市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 皮肤化妆品
• 美髮化妆品
• 指甲化妆品
• 眼部化妆品
• 香水和除臭剂
• 其他的

全球化妆品市场规模：性别与复合年增长率（2025-2032）

• 市场概况
• 男性
• 女士
• 男女通用的

全球化妆品市场规模（按类别划分）及复合年增长率（2025-2032）

• 市场概况
• 有机和天然
• 传统的

全球化妆品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 店铺
• 无店铺

全球化妆品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• L'Oreal（France）
• Unilever（United Kingdom/Netherlands）
• Estee Lauder Companies（United States）
• Procter & Gamble（United States）
• Colgate-Palmolive（United States）
• Shiseido（Japan）
• LVMH（France）
• Beiersdorf（Germany）
• Natura &Co（Brazil）
• Coty（United States）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Puig（Spain）
• Henkel（Germany）
• L'Occitane International（Luxembourg）
• Mary Kay（United States）
• Avon Products（United States）
• Revlon（United States）
• Sally Beauty Holdings（United States）
• Intercos（Italy）

结论和建议

Cosmetics Market size was valued at USD 285.9 billion in 2023 and is poised to grow from USD 303.63 billion in 2024 to USD 491.29 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global cosmetics market is flourishing, driven by an escalating emphasis on personal grooming and its correlation with confidence and personality. Awareness of key ingredients, such as vitamin C and retinol, alongside innovative product launches like anti-aging creams and sunscreens, has significantly propelled market growth. Manufacturers are enhancing appeal through user-friendly packaging, exemplified by specialized pumps and roll-on designs. Social media platforms have amplified brand visibility, further stimulating the market. Increasing consumer preference for natural and organic products is reshaping the industry, compelling established brands to introduce eco-friendly alternatives. Additionally, rising grooming awareness among men and growing purchasing power among women are pivotal factors contributing to the surging demand for cosmetics, ensuring a vibrant and evolving landscape for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetics Market Segments Analysis

Global Cosmetics Market is segmented by Type, Gender, Category, Distribution Channel and region. Based on Type, the market is segmented into Skin Cosmetics, Hair Cosmetics, Nail Cosmetics, Eye Cosmetics, Fragrances and deodorants and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Category, the market is segmented into Organic & Natural and Conventional. Based on Distribution Channel, the market is segmented into Store and Non-store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetics Market

The cosmetics market is experiencing significant growth driven by an increasing awareness and demand for various beauty products, including skincare, haircare, and makeup. This surge is fueled by the expansion of Korean cosmetic brands into Western markets and the launch of innovative products featuring natural ingredients. Consumers are rapidly shifting towards eco-friendly and bioengineered cosmetics, which utilize plant-derived materials enhanced through biotechnology. Furthermore, the growing emphasis on personal appearance, coupled with a desire for customized beauty solutions, is propelling market expansion. Social media influence, urbanization, and rising disposable incomes are encouraging consumers to invest in unique, high-quality items. Additionally, the increasing acceptance of cosmetics among men and the aging population's focus on youthful aesthetics are further amplifying market demand. Collectively, these diverse factors are anticipated to significantly boost the cosmetics industry's growth in the coming years.

Restraints in the Cosmetics Market

The cosmetics market is facing significant restraints due to rising consumer awareness regarding the potential side effects of cosmetic products and increasing access to surgical alternatives. Many individuals are becoming increasingly conscious of how the frequent use of cosmetics can adversely affect their skin and overall health. For instance, prolonged use of chemical-laden shampoos and conditioners has been linked to hair loss, raising concerns among consumers. Additionally, the realization that not all individuals may respond favorably to synthetic cosmetic formulations compared to natural alternatives is further contributing to hesitancy. As these issues gain prominence, they are expected to impede the growth of the cosmetics market during the analysis period.

Market Trends of the Cosmetics Market

The cosmetics market is witnessing a significant shift towards vegan products, driven by the rising popularity of veganism and increasing consumer awareness regarding health and environmental impacts. As petroleum-derived ingredients face scrutiny for their potential harm, more consumers are opting for organic beauty solutions made from plant-based extracts and non-toxic components. This trend is further fueled by collaborations between cosmetics brands and dermatologists, aimed at creating safer and more effective products. As a result, the demand for vegan cosmetics is expected to surge, reflecting a broader movement towards sustainability and wellness in the beauty industry, ultimately reshaping consumer preferences and market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cosmetics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skin Cosmetics
• Hair Cosmetics
• Nail Cosmetics
• Eye Cosmetics
• Fragrances and deodorants
• Others

Global Cosmetics Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Cosmetics Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic & Natural
• Conventional

Global Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store
• Non-store

Global Cosmetics Market Size & CAGR (2025-2032)

• North America (Type, Gender, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Gender, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Gender, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Gender, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Gender, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intercos (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations