速食市场规模、份额和成长分析（按产品、服务类型、最终用户和地区）- 产业预测 2025-2032

预计到 2023 年速食市场规模将达到 5,480.8 亿美元，并从 2024 年的 5,700 亿美元成长到 2032 年的 7,800.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.0%。

在都市化和全球化的推动下，全球速食市场预计将经历显着增长，餐厅和快餐中心的数量将不断增加。越来越多的劳动人口寻求快速、实惠的餐食，这刺激了对速食的需求，而市场对不断变化的消费者偏好的适应性进一步推动了快餐需求的增长，例如健康和永续的菜单选项，包括素食和纯素选项。此外，配送服务的扩展满足了现代消费者的便利需求。随着饮食趋势转向更健康的选择，供应商面临着以永续性为重点的创新产品和包装的压力。这些动态表明市场参与企业更有可能回应不断变化的消费者需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

速食市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 披萨
• 义式麵食
• 汉堡
• 三明治
• 亚洲/拉丁美洲速食
• 其他的

速食市场规模（依服务类型和复合年增长率） (2025-2032)

• 市场概况
• 内用
• 外带
• 得来速
• 宅配
• 其他的

速食市场规模（依最终用户和复合年增长率） (2025-2032)

• 市场概况
• 速食店
• 快速休閒餐厅
• 其他的

速食市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• McDonald's Corporation（United States）
• Yum!Brands, Inc.（United States）
• Restaurant Brands International Inc.（Canada）
• Starbucks Corporation（United States）
• Domino's Pizza, Inc.（United States）
• Chipotle Mexican Grill, Inc.（United States）
• Subway（United States）
• Dunkin'Brands Group, Inc.（United States）
• Wendy's Company（United States）
• Burger King（United States）
• Pizza Hut（United States）
• KFC（United States）
• Taco Bell（United States）
• Chick-fil-A, Inc.（United States）
• Papa John's International, Inc.（United States）
• Dairy Queen（United States）
• Arby's Restaurant Group, Inc.（United States）
• Jack in the Box Inc.（United States）
• Sonic Drive-In（United States）
• Hardee's（United States）

结论和建议

Fast Food Market size was valued at USD 548.08 billion in 2023 and is poised to grow from USD 570.0 billion in 2024 to USD 780.09 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The Global Fast Food Market is poised for significant growth, driven by urbanization and globalization, which are increasing the number of restaurants and fast-food centers. A rising working population seeking quick and affordable meal options has accelerated demand for fast food, while the market's adaptability to evolving consumer preferences-such as healthier and sustainable menu choices, including vegetarian and vegan offers-further fuels this expansion. Additionally, the enhancement of delivery services caters to the modern consumer's need for convenience. As dietary trends shift toward healthier alternatives, vendors must innovate their offerings and packaging, focusing on sustainability. These dynamics indicate a robust potential for market participants to meet the changing needs of their consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fast Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fast Food Market Segments Analysis

Global Fast Food Market is segmented by Product, Service Type, End User and region. Based on Product, the market is segmented into Pizza, Pasta, Burgers, Sandwich, Asian/Latin American Fast Food, and Others. Based on Service Type, the market is segmented into Eat-In, Take Away, Drive Through, Home Delivery and Others. Based on End User, the market is segmented into Quick Service Restaurants, Fast Casual Restaurants and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fast Food Market

The fast food market is significantly driven by evolving consumer behaviors and a rise in food expenditure. The increase in multi-person households across various regions, coupled with higher family incomes, has resulted in more consumers opting to dine out. Moreover, while established brands such as McDonald's, KFC, Domino's, and Burger King continue to thrive, a surge in diverse food service options is emerging in both developed and emerging markets. International fast food chains are increasingly targeting foreign markets, particularly among millennials who are driving the demand. Factors such as rising incomes, growing tourism, and shifts in purchasing habits are further propelling the industry's expansion on a global scale.

Restraints in the Fast Food Market

The fast food market is facing significant constraints due to the profound shifts in eating habits brought on by the COVID-19 pandemic. As consumers increasingly seek healthier fast food alternatives, the market's growth potential is likely to be limited in the coming years. The rising consumption of fast food among millennials is contributing to elevated fat intake, which in turn may lead to obesity and various obesity-related chronic diseases. Such health issues, including cancer, diabetes, gallbladder disease, fatty liver, heart disease, arthritis, and joint problems, pose serious risks. Furthermore, the association of fast food consumption with childhood obesity has heightened awareness of dietary choices, further impeding market expansion as consumers prioritize healthier options.

Market Trends of the Fast Food Market

The Fast Food market is experiencing a significant shift towards online ordering, a trend that has been accelerated by the COVID-19 pandemic. As consumers increasingly favor the convenience of digital platforms, food service providers are adapting to meet this demand. This surge in e-commerce is driven by factors such as economic growth, rising disposable incomes, and enhanced internet accessibility. While online food delivery was already prevalent in developed nations, the pandemic catalyzed its rapid adoption in emerging markets like India, Qatar, and Brazil. As a result, the fast-food sector is poised for robust growth, reshaping consumer interactions and expectations within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fast Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Pizza
• Pasta
• Burgers
• Sandwich
• Asian/Latin American Fast Food
• Others

Global Fast Food Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Eat-In
• Take Away
• Drive Through
• Home Delivery
• Others

Global Fast Food Market Size by End User & CAGR (2025-2032)

• Market Overview
• Quick Service Restaurants
• Fast Casual Restaurants
• Others

Global Fast Food Market Size & CAGR (2025-2032)

• North America (Product, Service Type, End User)
  • US
  • Canada
• Europe (Product, Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McDonald's Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restaurant Brands International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domino's Pizza, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chipotle Mexican Grill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendy's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burger King (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pizza Hut (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KFC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taco Bell (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chick-fil-A, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John's International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Queen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arby's Restaurant Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack in the Box Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonic Drive-In (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hardee's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations