全球快餐市场规模：按食品类型、分销管道、消费者属性、地理区域和预测

速食市场规模及预测

2024 年速食市场规模价值 31.6703 亿美元，预计到 2031 年将达到 39.6151 亿美元，2024 年至 2031 年的复合年增长率为 3.13%。

快餐是指随时准备并随时可得的食物，通常注重便利性和价格。这类食物通常包括汉堡、薯条、炸鸡、三明治、披萨、软性饮料等，通常由快餐连锁店和外带餐厅提供。这些菜餚不需要花很长时间准备，非常适合那些想快速吃点东西的人。

速食因其便利、低成本、广泛吸引力而受到各行各业的欢迎。它们提供汉堡、披萨、三明治和炸鸡等各种菜单，主要作为繁忙日程人士的快速简便的选择。随着网路订餐平台和行动应用程式的进步，它们也在食品配送生态系统中发挥关键作用。

速食的未来可能以永续性、健康和创新为中心。随着消费者偏好转向更健康的饮食，速食店可能会提供更多有机、植物性和低热量的食品，以吸引註重健康的顾客。此外，永续性可能成为一种驱动力，更加重视环保包装、减少食品浪费和永续产品采购。

全球速食市场动态

影响全球速食市场的关键市场动态是：

主要市场推动因素：

生活方式和口味的改变：现代快节奏的生活方式对快速方便的膳食选择的需求日益增加。随着工作时间的增加以及消费者对快速午餐解决方案的需求，快餐提供了一个方便、省时的选择。

都市化进程加快：快速的都市化，尤其是新兴经济体的都市化，正在推动速食产业的发展。随着越来越多的人移居城市，他们有更多机会接触西方饮食文化，包括速食店。在拥挤的城市地区，快餐店通常位于战略位置，为顾客提供便利。

科技和配送服务的兴起：智慧型手机应用程式和食品配送服务等数位平台的整合已经改变了速食产业。 Uber Eats、DoorDash 和其他线上订餐和送餐应用程式增加了消费者获取快餐的机会。

主要问题：

健康问题和消费者口味的变化：随着消费者越来越意识到健康和营养的重要性，他们正在远离传统快餐，因为传统快餐由于脂肪、糖和盐含量高而通常被认为是不健康的。随着植物性饮食、有机饮食和新鲜食材越来越受欢迎，快餐店不得不调整菜单以满足这些需求。

激烈的竞争和市场饱和：速食业竞争非常激烈，多家全球和本地公司不断争夺顾客注意力。在北美和欧洲，市场已经饱和，品牌很难实现差异化。因此，价格战、特价折扣和激进的行销活动成为常态，挤压了利润率。

劳动力价格和劳动力短缺：随着最低工资规定的增加和改善工作条件的压力的增加，全球劳动力价格正在上涨。此外，快餐业经常出现大量的员工流动和劳动力短缺，这可能导致营运中断并增加招募和培训成本。在劳动法规严格、获利能力低的地区，这种困难更加严重。

主要趋势：

注重健康的选择：随着人们越来越注重健康和保健，他们正在寻求更健康的快餐选择。许多快餐店对此作出了回应，扩大了菜单，包括沙拉、全谷物、植物蛋白和低热量替代品。此举旨在满足注重健康的消费者的需求，特别是千禧世代和 Z 世代，他们在选择食物时更加重视营养和品质。

科技整合：科技整合正在改变速食格局。用于订购、送货和非接触式支付的行动应用程式越来越受欢迎，为顾客提供了更大的便利。人工智慧（AI）和数据分析也被用于个人化行销、管理库存和提高营运效率。

致力于永续发展：随着消费者优先考虑环境责任，速食企业更加重视永续发展。许多企业正在推行环保做法，例如使用永续产品、减少塑胶垃圾和优化营运中的能源消耗。

目录

第 1 章：全球速食市场简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章：全球速食市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章。

• 概述
• 汉堡
• 披萨
• 鸡肉
• 墨西哥
• 三明治/子菜单

第六章 全球速食市场依通路划分

• 概述
• 速食店 (QSR)
• 外送/外卖
• 免下车服务
• 美食车

第 7 章 以消费者属性划分的全球速食市场

• 概述
• 适合家庭
• 千禧世代/年轻世代
• 注重健康的消费者

第 8 章。

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 9 章。

• 概述
• 各公司的市场排名
• 主要发展策略

第十章 公司简介

• McDonald's
• Yum!Brands（KFC, Pizza Hut, Taco Bell）
• Subway
• Restaurant Brands International（Burger King, Popeyes）
• Domino's Pizza
• Starbucks
• Wendy's Company
• Chipotle Mexican Grill
• Jollibee
• Chick-fil-A

第 11 章附录

• 相关研究

Fast Food Market Size and Forecast

Fast Food Market size was valued at USD 3167.03 Million in 2024 and is projected to reach USD 3961.51 Million by 2031, growing at a CAGR of 3.13% from 2024 to 2031.

Fast food refers to quick, easily available meals that are cooked and served quickly, frequently with the goal of convenience and price. This type of food often includes hamburgers, fries, fried chicken, sandwiches, pizzas, and soft drinks which are frequently supplied by fast-food chains or takeaway restaurants. These dishes are noted for requiring little preparation time making them great for customers looking for quick eating options.

Fast food is frequently used in a variety of industries because to its convenience, low cost, and broad appeal. It is mostly consumed as a quick, ready-to-eat choice for people with hectic schedules offering a variety of items such as burgers, pizzas, sandwiches, and fried chicken. It also plays an important part in the food delivery ecosystem, where advances in internet ordering platforms and mobile apps have made it more accessible.

The future of fast food will most likely center on sustainability, health, and technological innovation. As consumer preferences evolve toward healthy eating, fast food restaurants are likely to provide more organic, plant-based, and low-calorie meals to appeal to health-conscious customers. Furthermore, sustainability will become a driving force with a greater emphasis on environmentally friendly packaging, decreasing food waste, and sourcing products sustainably.

Global Fast Food Market Dynamics

The key market dynamics that are shaping the global fast food market include:

Key Market Drivers:

Changing Lifestyles and Preferences: Modern, fast-paced lifestyles have resulted in an increased need for quick and easy meal options. As work hours increase and consumers seek quick lunch solutions, fast food provides an accessible and time-saving option.

Increasing Urbanization: Rapid urbanization, particularly in emerging economies is driving the fast food industry. As more individuals relocate to cities, they become exposed to Western-style culinary culture which includes fast food restaurants. In heavily crowded urban areas, fast food outlets are frequently strategically positioned making them conveniently accessible to customers.

Rise of Technology and Delivery Services: The integration of digital platforms such as smartphone apps and meal delivery services has transformed the fast food sector. Uber Eats, DoorDash, and other online ordering and meal delivery applications have increased consumers' access to fast food.

Key Challenges:

Health Concerns and Changing Consumer Preferences: As customers become more conscious of the importance of health and nutrition, they are turning away from traditional fast food options which are frequently seen as unhealthy due to high levels of fat, sugar, and salt. The growing popularity of plant-based diets, organic meals, and fresh ingredients requires fast food restaurants to change their menus to accommodate these needs.

Intense Competition and Market Saturation: The fast food industry is extremely competitive with multiple global and regional firms continually competing for customer attention. In North America and Europe, market saturation has made it harder for brands to distinguish themselves. As a result, pricing wars, special discounts, and aggressive marketing campaigns are commonplace, reducing profit margins.

Labor Prices and Shortages: Global labor prices are rising as minimum wage regulations climb and pressure for better working conditions grows. Furthermore, the fast food industry frequently experiences significant employee turnover and labor shortages which can disrupt operations and result in increased recruitment and training expenditures. This difficulty is exacerbated in regions with strong labor rules reducing profitability.

Key Trends:

Health-Conscious Options: As people become more mindful of their health and wellness, they are looking for healthier fast food options. Many fast food restaurants are responding by broadening their menus to include salads, whole grains, plant-based proteins, and low-calorie alternatives. This move strives to meet the needs of health-conscious consumers, particularly millennials and Generation Z who value nutrition and quality in their food choices.

Technology Integration: The integration of technology is changing the fast food landscape. Mobile apps for ordering, delivery, and contactless payments have grown in popularity providing greater convenience for customers. Artificial intelligence (AI) and data analytics are also used to personalize marketing, manage inventory, and improve operational efficiency.

Sustainability Initiatives: As consumers prioritize environmental responsibility, fast food businesses are placing a greater emphasis on sustainability. Many businesses are pursuing environmentally friendly practices such as using sustainable products, decreasing plastic waste, and optimizing energy consumption in their operations.

Global Fast Food Market Regional Analysis

Here is a more detailed regional analysis of the global fast food market:

North America:

The North American fast food sector is increasing rapidly with the quick-service restaurant (QSR) segment leading the way. This acceleration is primarily driven by shifting consumer lifestyles, increased urbanization, and rising demand for convenient, low-cost meal alternatives. The expanding number of dual-income households and busy lifestyles are important drivers of the North American fast food sector resulting in increased demand for quick and convenient dining options.

According to the United States Bureau of Labor Statistics, 63.1% of households had both parents working in 2023, up from 59.8% in 2019. This tendency aligns with the expansion in fast food consumption, as indicated by the National Restaurant Association's prediction that QSR sales in the US reached USD 320 Billion in 2023, a 6.2% increase.

The development of menu options, including healthier and plant-based alternatives, is also driving industry growth. According to the USDA, 39% of Americans actively try to incorporate plant-based meals into their diets, resulting in an 18% year-over-year rise in plant-based menu options at fast food restaurants in 2023. According to Health Canada data, 43% of Canadians are actively striving to incorporate more plant-based meals into their diets, which has contributed to a 15% increase in vegetarian and vegan options on fast food menus across the country.

Asia Pacific:

The Asia Pacific region is witnessing the fastest development in the fast food business owing to growing urbanization, rising disposable incomes, and changing consumer habits. This increased growth is being driven by the region's big young population, growing middle class, and the proliferation of foreign fast food companies catering to local tastes. Rapid urbanization in the Asia Pacific as well as the associated shift in eating preferences, are significant drivers of the fast food business.

According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region's urban population is predicted to rise from 2.3 billion in 2019 to 3.5 billion by 2050, a 52% increase. This urbanization trend connects with an increase in fast food consumption. The rising youth population and their changing eating tastes are driving the rise of the fast food industry.

According to the United Nations Population Fund (UNFPA), Asia Pacific is home to 60% of the world's youth (aged 15-24), or around 700 million people. This group is especially open to fast food, with the Journal of Nutrition Education and Behavior reporting that 87% of young adults in metropolitan Asia eat it at least once a week. The adaption of international fast food companies to local tastes has also aided market expansion. For example, the Japan External Trade Organization (JETRO) says that localized menu items account for 30% of sales at large multinational fast-food chains in Japan.

Global Fast Food Market: Segmentation Analysis

The Global Fast Food Market is segmented based on Type of Food, Distribution Channel, Consumer Demographics, and Geography.

Fast Food Market, By Type of Food

• Burgers
• Pizza
• Chicken
• Mexican
• Sandwiches/Subs

Based on the Type of Food, the Global Fast Food Market is bifurcated into Burgers, Pizza, Chicken, Mexican, and Sandwiches/Subs. Burgers dominate the global fast food market due to their widespread appeal, convenience, and strong brand presence from global chains like McDonald's, Burger King, and Wendy's. Burgers are highly customizable catering to various consumer preferences from traditional beef to plant-based alternatives. Their affordability and consistent quality make them a go-to choice for quick meals across different regions. Additionally, the global expansion of burger chains along with marketing strategies targeting diverse demographics has further solidified their dominance.

Fast Food Market, By Distribution Channel

• Quick Service Restaurants (QSRs)
• Delivery/Takeout
• Drive-Thru
• Food Trucks

Based on the Distribution Channel, the Global Fast Food Market is bifurcated into Quick Service Restaurants (QSRs), Delivery/Takeout, Drive-Thru, and Food Trucks. The quick service restaurants (QSRs) segment dominates the global fast food market due to its convenience, speed, and affordability. QSRs have a broad customer base, offering standardized, ready-to-eat meals that cater to busy lifestyles. The rise of franchise models and global chains like McDonald's, Burger King, and KFC has contributed to the widespread presence of QSRs. Additionally, technological advancements such as mobile ordering, self-service kiosks, and loyalty programs have enhanced customer convenience and engagement. While delivery and drive-thru services are growing, especially post-pandemic, QSRs maintain dominance due to their ability to offer both in-store dining and takeout meeting diverse consumer needs.

Fast Food Market, By Consumer Demographics

• Family-Oriented
• Millennials/Young Adults
• Health-Conscious Consumers

Based on the Consumer Demographics, the Global Fast Food Market is bifurcated into Family-Oriented, Millennials/Young Adults, and Health-Conscious Consumers. Millennials and young adults dominate the fast food market due to their fast-paced lifestyles, preference for convenience, and frequent dining out habits. This demographic values affordability, speed, and variety which aligns with what fast food chains offer. Millennials are also more likely to experiment with new cuisines and food trends driving innovation in the fast food sector such as the introduction of plant-based options or tech-driven services like online ordering and delivery apps.

Fast Food Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Fast Food Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America dominates the global fast food market due to several factors including a well-established fast food culture, high consumer demand, and the presence of major fast food chains such as McDonald's, KFC, and Burger King. The region's fast-paced lifestyle and preference for convenient, quick meals further drive market growth. Additionally, aggressive marketing, a wide variety of menu options, and the affordability of fast food contribute to its popularity.

Key Players

The "Global Fast Food Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are McDonald's, Yum! Brands (KFC, Pizza Hut, Taco Bell), Subway, Restaurant Brands International (Burger King, Popeyes), Domino's Pizza, Starbucks, Wendy's Company, Chipotle Mexican Grill, Jollibee, Chick-fil-A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Fast Food Market Key Developments

• In April 2022, Burger King plans to open 200 additional restaurants in the United Kingdom by 2026.
• In June 2022, Burger King unveiled two new plant-based burgers in the United States for vegans.
• In August 2022, McDonald's India plans to open 300 new locations during the following three years.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FAST FOOD MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FAST FOOD MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FAST FOOD MARKET, BY TYPE OF FOOD

• 5.1 Overview
• 5.2 Burgers
• 5.3 Pizza
• 5.4 Chicken
• 5.5 Mexican
• 5.6 Sandwiches/Subs

6 GLOBAL FAST FOOD MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Quick Service Restaurants (QSRs)
• 6.3 Delivery/Takeout
• 6.4 Drive-Thru
• 6.5 Food Trucks

7 GLOBAL FAST FOOD MARKET, BY CONSUMER DEMOGRAPHICS

• 7.1 Overview
• 7.2 Family-Oriented
• 7.3 Millennials/Young Adults
• 7.4 Health-Conscious Consumers

8 GLOBAL FAST FOOD MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL FAST FOOD MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 McDonald's
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Yum! Brands (KFC, Pizza Hut, Taco Bell)
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Subway
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Restaurant Brands International (Burger King, Popeyes)
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Domino's Pizza
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Starbucks
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Wendy's Company
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Chipotle Mexican Grill
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Jollibee
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Chick-fil-A
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research